Dr. Tamara Johnson
Dr. Tamara Johnson
ZHAW
School of Social Work
Pfingstweidstrasse 96
8037 Zürich
Work at ZHAW
Position
Head of Digital Campus
Education and Continuing education
Education
- PhD / Linguistics
University of Salzburg & University of Zurich
2018 - 2024 - BA & MA / Linguistics
University of Zurich
2008 - 2016
Continuing Education
- Compact course – Agile university teaching methods
HSLU Lucerne University of Applied Sciences and Arts
2025 - Facilitation using the LEGO® SERIOUS PLAY® methodology
Bricks and Business
2025 - CAS Digital Marketing
FHNW University of Applied Sciences and Arts Northwestern Switzerland
2017
Network
ORCID digital identifier
Social media
Other publications
- Johnson, T.M. and Pfenninger, S.E., 2021. Tasty words: Using frame semantics to enhance consumer liking of potato chips and apples. International Journal of Applied Linguistics, 31(1), pp.79-94.
- Johnson, T.M., 2025. Effects of frame-semantically (in) congruent food labels on taste in non-native English speakers. Lingua, 315, p.103875.
- Johnson, T.M. and Pfenninger, S.E., 2025. How Synonymic Taste Words Alter Perceived Taste in American Consumers. Languages, 10(6), p.132.
- Johnson, T.M. and Pfenninger, S.E., 2025. Can frame-semantic congruence enhance incidental memory for food labels?. Cognitive Linguistic Studies, 12(2), pp.377–405.