International Survey Confirms High Level of Satisfaction with Business Education
An international survey conducted by the Financial Times in collaboration with the ZHAW School of Management and Law confirms that the majority of business school graduates are satisfied with their education and career paths. At the same time, many see a need for the ongoing development of course content.
The ZHAW School of Management and Law conducted a worldwide alumni survey together with the Financial Times and with the support of the accreditation organization AACSB. Over 1,100 graduates from more than 300 universities, spanning a range of graduation years, were questioned. Eighty-three percent rated their business school studies as “good” or “very good.”
Satisfaction was particularly high among graduates of MBA and EMBA programs. A good proportion of respondents also reported high job satisfaction and a good work-life balance, despite at times demanding workloads.
Many alumni also expressed a wish for greater practical orientation, such as an increased number of real company projects, more intensive exchanges with businesses, and a stronger international focus, among others. Respondents also believe that in the future, topics such as artificial intelligence, digital skills, and complex management situations should be more strongly integrated into classroom teaching.
According to ZHAW, these findings confirm the high quality of business education and clearly demonstrate the areas in which business schools need to develop further to meet the demands of a dynamic job market.