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Indoor Navigation for Personalised Shopping

At a glance

  • Project leader : Dr. Josef Spillner
  • Project team : Panagiotis Gkikopoulos
  • Project status : ongoing
  • Funding partner : Innosuisse (Innovationsscheck / Projekt Nr. 62895.1 INNO-ICT)
  • Project partner : Nexgen AG
  • Contact person : Josef Spillner


Smart personalised shopping is enabled by a number of cyber-physical technologies including electronic shelf labels (ESLs), beacons, sensors, connected point-of-sales (POS) and so forth. In this project, the already known product location and quantity information associated with the ESLs shall be complemented by Bluetooth signalisation in order to achieve indoor navigation. This requires answers to three challenging research questions: How can the precision be increased in order to target individual shelves, potentially making use of advanced Bluetooth Low Energy (BLE) device generations? How can an economic bundling of hardware be achieved in order to target smaller shops? How would the user be guided, for instance via mobile app, to ensure customers would make use of the deployed infrastructure?

Novel methods such as beacon and WiFi signal fusion along with beacon stack voting will be field-tested in this project.