Projects Organisational Communication and Public Spheres
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Real-world Laboratory for Future Skills - Living Lab Creative Agility & Futures Literacy (interdisciplinary experimental space)
The real-world laboratory for future skills is a cross-disciplinary experimental space in which students of communication and media, social work and applied psychology at the bachelor's and master's level acquire future skills in creative agility and futures literacy in interdisciplinary…
ongoing, 04/2025 - 12/2025
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Monitoring Vaccination Discourse
The WHO identified vaccine hesitancy as one of the ten major threats to global health. It can be assumed that the public discourse has a significant influence on the individual vaccine decision. Thus, to understand and counter vaccine hesitancy, it is crucial to understand how media reports on…
ongoing, 01/2024 - 01/2027
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Field study: Digital discourse analyses in Switzerland
The field study identifies the current state of digitized discourse analysis among public and private actors. As a result, a Swiss map of digital discourse analysis is created. Results of discourse research have shown: Those who want to be successful in society and make a difference must be able to…
ongoing, 01/2022 - 07/2025
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Creative Agility – How art-based strategies transform digital and analog communication in organizations
As part of the EU-funded Erasmus+ projectthe ZHAW, together with adult education partners from Liechtenstein, Germany and Austria, is exploring how art-based strategies transform digital and analog communication in organizations. The aim of the project is to develop a curricular training concept on…
completed, 06/2021 - 12/2023
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The "Narrative Recherche" as an artistic method in a Municipal Context
Case Study: Situational Discourse Analysis
completed, 11/2020 - 07/2021
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Public COVID-19 pandemic discourses
A focus on vector populations (COVIDisc)
completed, 06/2020 - 09/2021
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Digital Transfer Platform for COVID-19 Research
The effects of the COVID-19 pandemic force researchers to identify and classify the many different events and developments during the crisis period within a short period of time in order to develop and work on targeted research questions on COVID-19. The data and digital tools of corpus and…
completed, 05/2020 - 12/2020
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Discourse analysis on Antibiotic Resistance (German linguistic usage)
Due to the increase in antimicrobial resistance in Switzerland and in the light of the health policy priorities "Health 2020", the Confederation has launched a national strategy against antibiotic resistance (StAR strategy) in cooperation with the Federal Office of Public Health (FOPH), Food Safety…
completed, 06/2017 - 07/2018
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Energy discourses in Switzerland
Issues surrounding the production, supply, and use of energy will be of concern to Switzerland in the next few years and the decades to come. In the project “Energy discourses in Switzerland”, researchers in the ZHAW School of Applied Linguistics are investigating the communicative prerequisites for…
completed, 11/2016 - 12/2019
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Communication and Media development for the Swiss Trade Union of the Transport Personnel
The trade union SEV is the largest and strongest Swiss trade union in the field of public transport (public transport) and tourist trains. It organizes the staff in the sectors train, bus/local transport, shipping, tourist trains and air transport. The OKOE Center for the Study of Organizational…
completed, 03/2015 - 08/2017