Labs of the School of Applied Linguistics

The Digital Discourse Lab provides solutions for the linguistic analysis of the digitised public sphere. In the lab, partners from the realms of research, business, politics and society can access discourse research in a targeted manner. The results include data-based situation reports, innovative analysis practices and the moderation of strategy dialogues.

At the Human-AI Interaction Lab, we explore and shape how humans and artificial intelligence interact. As an integral component, the Usability Lab contributes its expertise in the human-centred development of successful digital and physical products. Drawing on interdisciplinary approaches from user experience, information design and communication research, we develop interactions that are understandable, inclusive and responsible. 

Language Accessibility and Inclusive Communication – the LAIC Lab communicates, coordinates and develops solutions in the area of accessible communication.

The IAM MediaLab is an incubator for ideas and innovation. Using design-centred methods, we support internal and external partners in successfully managing complex challenges and projects. We focus on what might become relevant in the professional fields of journalism, communication and marketing in the future.

Usability and user experience (UX) are decisive factors for the success of products. This applies to software and programs, such as websites and apps, as well as physical products, including coffee machines, measuring devices and their associated usage information. The ZHAW Usability Lab supports people-centred product development in the areas of research, business services, teaching and continuing education.

The Swiss Global Competence Lab is a dynamic, transdisciplinary innovation platform of the ZHAW and its Swiss partner institutions and offers research and expert services relating to the internationalisation of organisations.