Research at the School of Applied Linguistics
Language matters. At the School of Applied Linguistics, we research the key role played by language and communication, enabling practitioners and society at large to reap practical benefits from linguistics.
The strategic focus areas of societal integration, digital transformation and the energy transition shape the ZHAW’s research profile. The School of Applied Linguistics incorporates these focus areas into its own projects and labs. The research it conducts is interdisciplinary and transdisciplinary in nature and is guided by the principles of open science.
- Swiss-AL, a web corpus of Swiss sources, has been compiled by the School of Applied Linguistics and is used by researchers and students to conduct data-supported and data-driven research on public discourses in multilingual Switzerland, including monitoring the energy discourse.
- In the LAIC Lab – Language Accessibility and Inclusive Communication Lab – our researchers collaborate with service providers, target group representatives and relevant associations to develop practical, needs-based solutions. These draw on well-established research about communication modes that foster societal inclusion for everyone.
- As the Leading House for the “Digital literacy in university contexts” (DigLit) project and other ongoing projects and initiatives, our researchers are actively shaping digital transformation at schools, universities and in the area of professional practice.
"Science talks" video series
What exactly does the field of applied linguistics deal with? In the “Science talks” video series, our researchers provide an insight into what keeps them busy and offer tips from the realm of applied linguistics that can be applied for everyday communication.
"Language matters" blog
In the "Language matters" blog, you can find current posts on the research being conducted at the School of Applied Linguistics. These shed light on the fields in which applied linguistics is being conducted, report on ongoing projects and reveal the people behind the research questions and results.
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Alle nutzen Social Media – aber die «social» Komponente schwindet
Social Media ist in Schweizer Organisationen strategisch etabliert. Während die Content-Produktion aber professionalisiert wird, rückt der Dialog mit der Community in den Hintergrund. Das zeigt die ...
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Von Likes zu Stimmen: Wie Social Media Wahlkämpfe verändert
Social Media ist für Schweizer Politiker:innen längst mehr als ein Schaufenster. Wer es hier schafft, ein verlässliches Netzwerk zu knüpfen und dieses gezielt zu mobilisieren, kann daraus realen ...
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Vom ZHAW-Master zum Doktorat: Dario D’Agostino über das PhD-Programm, Schreibretraiten und Dinosaurierskelette
Dario D’Agostino ist Doktorand und an der ZHAW Angewandte Linguistik nicht nur in der Lehre, sondern auch als Lab Manager tätig. Die ZHAW kennt er inzwischen in- und auswendig – sei es als Student ...
Professorships
In the professorships at the School of Applied Linguistics, we conduct research on language use in domain-specific communication, language-mediated cross-domain communication and media-mediated public communication.
Domain-specific communication
- German as a Foreign/Second Language (Prof. Dr. Liana Konstantinidou)
- Digital Linguistics: Discourse Analysis and Methods of Language Data Analysis (Prof. Dr. Philipp Dreesen, Prof. Dr. Julia Krasselt)
- Digital Linguistics: Writing Research (Prof. Dr. Cerstin Mahlow)
- Intercultural Studies and Linguistic Diversity (Prof. Dr. Christiane Hohenstein)
- Language Management and Globalisation (Prof. Dr. Patrick Studer)
- Professional Literacy (Prof. Dr. Marlies Whitehouse)
Language-mediated cross-domain communication
- Applied Discourse Studies (Prof. Dr. habil. Ulla Kleinberger)
- Accessibility Studies (Dr. Martin Kappus)
- Interpreting Studies (Prof. Dr. Michaela Albl-Mikasa)
- Human–Machine Communication (Dr. Anne Catherine Gieshoff)
- Creativity and the Language Industry (Prof. Dr. Chantal Wright)
- Translation Studies (Prof. Dr. Caroline Lehr)
Media-mediated public communication
- Digital Media (Prof. Dr. Moritz Büchi)
- Journalism Studies (Prof. Dr. Vinzenz Wyss)
- Media Literacy (Prof. Dr. Guido Keel)
- Media Linguistics (Prof. Dr. Aleksandra Gnach, Prof. Dr. Wibke Weber)
- Organisational Communication and Management (Prof. Dr. Nicole Rosenberger Staub)
- Organisational Communication and Public Spheres (Prof. Dr. Peter Stücheli-Herlach)
Labs
The labs at the School of Applied Linguistics bring researchers in the professorships together with stakeholders from all areas of society. These experts from academia and professional practice collaborate to develop innovative and sustainable solutions for the benefit of society.
Publications
The ZHAW is a member of CLARIN – Common Language Resources and Technology Infrastructure. It is a pan-European research infrastructure aiming to render accessible all digital language resources and tools from all over Europe through a single sign-on online environment.