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Prof. Dr. Heike Rawitzer

Prof. Dr. Heike Rawitzer

Prof. Dr. Heike Rawitzer
ZHAW School of Management and Law
Department Operations & Services
Theaterstrasse 15b
8400 Winterthur

+41 (0) 58 934 71 12
heike.rawitzer@zhaw.ch

Personal profile

Membership of networks

Publications and conference contributions

Peer-reviewed articles/chapters

  • ; ().

    Implicit preference of the hourglass figure in models used for advertising

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    In: The Academy of Marketing 2016 Conference. Newcastle Business School. (Juli). Newcastle, UK: Northumbria University. Peer reviewed.

  • ; ().

    Meat Consumption 2.0 – Health and Ethics as Crucial Customer Needs

    .

    In: The Academy of Marketing 2016 Conference. Newcastle, UK: Northumbria University. Peer reviewed.

  • ; ; ().

    Women are scaredy-cats and men are conquerors? Gender Specifics in financial investments

    : The Academy of Marketing 2016 Conference.

    In: Newcastle Business School. Newcastle, UK: Northumbria University. Peer reviewed.

  • ; ; ; ().

    Diverse Beiträge: Die besten Tools aus der zfo in einem Band

    .

    In: Zeitschrift Führung und Organisation ZFO (Hg.). Toolkit – Managementinstrumente für die Praxis. Strategie & Leadership / Organisation & Change Management / Projekt- & Prozessmanagement. Stuttgart: Schäffer-Poeschel Verlag. Peer reviewed.

  • ; ; ().

    Gender-Specific Risk Attitudes: Does this stereotype also exist at the implicit level?

    .

    Proceedings EUKO Tagung 2015 Darmstadt Peer reviewed.

  • ; ; ().

    Warmth and competence dimensions of brands as a result of implicit perceptions

    .

    Academy of Marketing Conference 2014, Bournemouth (UK), 09. July. Peer reviewed.

  • ; ().

    Measuring trust in financial services: A new way to gain useful insights

    .

    Academy of Marketing Conference 2013 (11. Juli). Peer reviewed.

  • ; ().

    Storyselling: An experiment on storytelling at the product level

    .

    Academy of Marketing Conference 2013 (11. Juli). Peer reviewed.

  • ; ().

    We don't need no statusfaction?!

    .

    Academy of Marketing Conference 2013 (11.Juli). Peer reviewed.