Bachelor’s Degree Program in Business Administration with a Specialization in Marketing
"Understanding and delighting customers: To master the current marketing approaches and tools, you will be assigned exciting practical projects. This experience will make you a perfect fit for an entry position in the marketing department of any company."
Dr. Stefan Schuppisser, Head of Program
Marketing is a key driver of business success. Accordingly, marketing specialists play an important role in a variety of organizations.
By specializing in Marketing, you become familiar with the principles of modern marketing and learn to apply them – from needs analysis and service design to customer acquisition and retention.
At a Glance
Title: Bachelor of Science (BSc) ZHAW in Business Administration with a Specialization in Marketing
Academic Achievement: 180 ECTS credits (one ECTS corresponds to approx. 30 hours of study time)
Study Format: part-time
Duration: 8 semesters (part-time)
Start of Program: Mid-September (calendar week 38)
Location: Winterthur
Language of Instruction: German; some modules are taught in English
Semester Fee: CHF 720.- (subject to change)
Application Deadline: 30 April 2025 - apply now
What You Will Learn
With a Specialization in Marketing you will be able to join the marketing department of a company or organization in a variety of industries.
While marketing is a key driver of business success, digital transformation has had an impact on companies’ marketing activities. The need to create a positive customer experience affects all business processes. Service mentality, digital marketing, data analytics, and design thinking are important elements of modern marketing. Social media have further increased the significance of customer-oriented corporate communications.
Your Career Prospects
This degree qualifies you to work in companies in the fields of marketing, human resources, purchasing, production/operations, and logistics in specialist roles, project work and management, staff functions, and leadership functions at the team and management support level.
Our alumni have exciting careers:
„For me the specialization has been a real eye-opener in everyday life. Every store, survey, online post or sales promotion I experience, I immediately start to evaluate through a marketing lens - why do they do it that way, couldn't it be done differently, how would I do it? I really like that!“
Deborah Fässler, Project Manager, Live Marketing at Zürcher Kantonalbank
Program Structure and Admission Requirements
Scientific and Practical
Our Specialization in Marketing will give you a qualification that is both scientifically sound and practically relevant. By studying part-time, you will achieve a perfect combination of theoretical and practical knowledge.
What You Need to Qualify
- Typically, you will have a vocational baccalaureate in economics or services. There are various other ways in which you can be admitted to our program. Find out more here about admission requirements.
- Certificate from a college of higher education and training (HF): Exempt from examination, at least one year of regulated work experience in the commercial sector. With certain HF certificates (see admission requirements), direct entry to the main study program is possible (the assessment with 60 ECTS is waived across the board). Read about direct entry with an HF degree here (in German).
BSc Brochure (in German)
Are you interested in our Bachelor’s program in Business Administration and still have questions? Here you will find the answers to frequently asked questions (FAQs).
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Career Services
Start your career with a Bachelor's degree!
Come to one of our information events and find out more about our Bachelor's programs. We look forward to meeting you!
Career Services supports the successful transition from study to work as well as your personal career development.