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Online Retailer Survey 2021

Empirical Findings on the E-Commerce Boom in Switzerland and Austria

At a glance

  • Project leader : Dr. Darius Zumstein
  • Co-project leader : Carmen Oswald
  • Project status : completed
  • Funding partner : Third party , Other
  • Contact person : Darius Zumstein


The Online Retailer Survey has now been conducted four times. A total of 365 online stores participated in the 2021 study, which encompasses business-to-consumer (86 percent), business-to-business (46 percent) and direct-toconsumer (14 percent) companies. For the first time, 63 Austrian online retailers took part, besides a representative 284 Swiss companies.

Further information