International After Sales Services of Swiss Manufacturing SMEs in the Chinese market
Conditions, Business Models, Analyses, Recommendations
At a glance
- Project leader : Prof. Dr. Markus Prandini
- Deputy of project leader : Prof. Dr. Ralph Lehmann
- Project team : Helene Blumer, Jacqueline Keller
- Project budget : CHF 571'711
- Project status : completed
- Funding partner : Third party , CTI
- Project partner : Regloplas AG, Heule Werkzeuge AG, Ferrum AG, Dama Technologies AG, Buss AG, Burckhardt Compression AG, Amberg Technologies AG, Switzerland Global Enterprise
- Contact person : Markus Prandini
Description
After Sales Services have become an important business for internationally operating Swiss companies. For SMEs the offering of after sales services is a challenge though, specifically in Asian markets. This project aims to develop successful business models in after sales services for Swiss SMEs operating in the Chinese market. Project partners are Switzerland Global Enterprise as well as eight Swiss SMEs with operations in China.