The Institute for Marketing Management (IMM) provided Sitewerk AG with technical and methodological support in the development of the "Configurator as a Service" (CaaS). The success of the CaaS will essentially depend on the acceptance and on the application possibilities by the companies and end users.The following project contents were developed:

• Survey of the requirements for CaaS solutions in order to determine the different industry and market activities
• Survey of SME managers on the potential benefits of configurators
• Determination of frustration potentials, needs and optimization requirements with regard to marketing and sales processes and their Systems
• Elicitation of the degree of complexity of CaaS through in-depth interviews
• Elaboration of use cases
• Final presentation