Master’s profile in Strategic Communication Management

In the profile in Strategic Communication Management of the MA in Language and Communication, you develop the skills needed to master complex tasks in the areas of communication management and communication consulting and to take on leadership functions or specialist leadership roles.

In the core models, you acquire the academic and methodological foundations. In your profile, you gain practical professional expertise.

Detailed information on the programme structure

In the profile in Strategic Communication Management, you focus on leading communication projects with strategic impact and acting purposefully in a dynamic environment, including through the targeted use of AI.  

You learn to

• understand and apply,
• manage and shape, and
• analyse and reflect upon strategic communication management.

Focus areas:

• Sectors and topics
• Communication projects
• Multimodal and digital communication
• Communication development and consulting
• Scientific methods in strategic communication management
• Strategic communication management in an academic context
• Tackling scenarios from everyday professional life under real working conditions

The languages of instruction are German and – during the second semester – English. 

Through the combination of core modules and your chosen practice-based professional modules, you gain a broad set of skills and expertise, including:  

• analytical and strategic skills,
• international and intercultural skills,  
• proficiency in working with AI and language technologies, and
• management and consulting skills.

You round off your personal competence profile with your Master’s thesis, in which you develop research-based solutions to a current issue in the field of strategic communication management.  

Information on full-time/part-time study: information sheet on Strategic Communication Management study models (in German)

The profile in Strategic Communication Management prepares you for specialist or leadership positions in communication departments or communication agencies.  

Possible roles:

• Strategic communication specialist​
• Media spokesperson
• Communication consultant

These roles exist across all sectors. Your Master’s degree will therefore enable you to contribute to any industry that interests you.  

Typical employers include:

• large companies or SMEs in Switzerland or elsewhere in Europe,
• global corporations and international organisations,
• public authorities,
• agencies, and
• consulting firms.

The profile in Strategic Communication Management is suitable for graduates from all Bachelor’s disciplines, including:

• linguistics and communication-related programmes,
• humanities and social sciences,
• natural sciences,
• medical fields,
• business and law,
• and more.

For applicants from unrelated academic backgrounds, the MA in Language and Communication provides an ideal pathway into the professional fields of corporate communications and communication consulting.

A Bachelor’s degree, excellent German and English skills and work experience in the communications field (full-time internship of at least three months) are required for admission to the programme. You must also pass a professional aptitude test.

In addition, you will need to possess the following attributes if you are to successfully manage your everyday study and professional life:

• Strong oral and written communication skills
• Good general knowledge  
• Solid knowledge of current affairs in the realms of economics, politics and society
• Intellectual curiosity 
• The ability to grasp new concepts quickly
• Creativity in problem-solving  
• Resilience