Research at the School of Applied Linguistics
Language matters. At the School of Applied Linguistics, we research the key role played by language and communication, enabling practitioners and society at large to reap practical benefits from linguistics.
The two strategic areas of energy research and societal integration shape the ZHAW research agenda, and the School of Applied Linguistics incorporates related topics into its own projects and labs. For example:
- Swiss-AL, a web corpus of Swiss sources, has been compiled by the School of Applied Linguistics and is used by researchers and students to conduct data-supported and data-driven research on public discourses in multilingual Switzerland, including monitoring the energy discourse.
- In the LAIC Lab – Language Accessibility and Inclusive Communication Lab, our researchers collaborate with service providers, target group representatives and relevant associations to develop practical, needs-based solutions. These draw on well-established research about communication modes that foster societal inclusion for everyone.
In the professorships at the School of Applied Linguistics, we conduct research on language use in domain-specific communication, language-mediated cross-domain communication and media-mediated public communication.
- German as a Foreign/Second Language (Prof. Dr. Liana Konstantinidou, Prof. Dr. Karin Madlener-Charpentier)
- Digital Linguistics (Prof. Dr. Philipp Dreesen, Prof. Dr. Cerstin Mahlow)
- Intercultural Studies and Linguistic Diversity (Prof. Dr. Christiane Hohenstein)
- Language Management and Globalisation (Prof. Dr. Patrick Studer)
- Professional Literacy (Prof. Dr. Marlies Whitehouse)
- Applied Discourse Studies (Prof. Dr. habil. Ulla Kleinberger)
- Accessibility Studies (Prof. Dr. Sarah Ebling)
- Interpreting Studies (Prof. Dr. Michaela Albl-Mikasa)
- Human–Machine Communication (Prof. Dr. Alice Delorme Benites)
- Technical Communication (Prof. Dr. Dipl.-Ing. Catherine Badras)
- Translation Studies (Prof. Dr. Caroline Lehr)
- Journalism Studies (Prof. Dr. Vinzenz Wyss)
- Media Literacy (Prof. Dr. Guido Keel)
- Media Linguistics (Prof. Dr. Aleksandra Gnach, Prof. Dr. Wibke Weber)
- Organisational Communication and Management (Prof. Dr. Nicole Rosenberger Staub)
- Organisational Communication and Public Spheres (Prof. Dr. Peter Stücheli-Herlach)
The labs at the School of Applied Linguistics bring researchers in the professorships together with stakeholders from all areas of society. These experts from academia and professional practice collaborate to develop innovative and sustainable solutions for the benefit of society.
ProDoc: Argumentation in newsmaking process and product
The present RM examines the role of argumentative practices – i.e. practices of socialized reasoning and reason-giving – in newsmaking discourse and in news discourse, by examining both argumentation in the news production process and argumentation in the textual news products. The research takes a comparative ...
Development of the ELPAC Level 6 Test for Air Traffic Controllers
In 2008 the International Civil Aviation Organisation (ICAO) implemented language proficiency requirements for air traffic controllers and pilots. To this end, ICAO introduced a rating scale with six levels of language proficiency. Level 4 is the so-called operational level that test takers need to demonstrate to ...
Academic Writing Cultures in Contrast.
This project aims at creating institutional partnerships with three universities in Eastern European countries to develop organizational structures for the study and fostering of academic literay in the humanities. Teaching based on research-oriented and independent learning in the post-communist countries is still ...