The Menu-Sustainability-Index

In Switzerland, food is available around the clock - and there is plenty of it. The global food system allows us to include absolutely everything in our diet, regardless of the season or distance. However, our unrestricted access to food results in the consumption of an enormous amount of resources: around 28% of Switzerland’s environmental impact can be attributed to our eating habits. Moreover, our health is closely linked to what we eat. In Switzerland, diet-related diseases and the costs associated with treating them are steadily increasing.

According to the national nutrition study menuCH, 50% of Swiss people surveyed choose to eat outside of their homes during lunchtime. With the push towards achieving the 2000-watt goal and new requirements for public tenders, communal catering businesses such as staff restaurants and cafeterias are facing new challenges to satisfy their customers' needs. The MSI can be a useful tool for these businesses, allowing them to create a catering offer that meets not only the taste preferences of their guests, but also the requirements of preventive health and environmental sustainability.

The MSI …

• allows meals (excluding beverages and dessert) to be assessed in terms of sustainability aspects for environment and health (from a nutritional perspective).
• provides a comprehensive measurement of a menu's environmental impact through a single characteristic value called "eco-points" (EP). This value is calculated by taking into account all of the environmental impacts of the meal ingredients throughout their lifecycle, including cultivation, transportation, storage, processing, and sale of the products.
• defines the nutritional balance of a meal in so-called "nutritional balance points" (NBP). These points result from the energy content, the proportion of fruit and vegetables and the deviation of certain nutrients from the recommended reference values.
• helps kitchen managers & chefs optimise menus for environmental sustainability and nutritional balance with ease.
• can be integrated for use into existing inventory management systems.
• can be customized to the provider's preferences in terms of communication and design.
• provides guests with additional information to make environmentally friendly and nutritionally balanced meal choices.

Projects

MSI - Environmentally friendly and balanced catering at the HSG (Pilot project June 2022 – February 2023)

The University of St. Gallen (HSG) has made a commitment to achieving climate neutrality by 2030, which includes optimizing the environmental sustainability and health value of its on-campus catering services. As part of this effort, a pilot project is currently underway to test the use of the Menu Sustainability Index (MSI) at the Sapelli Mensa, with potential implementation planned for spring of 2023.

Project objective: Promoting sustainable catering on campus through the introduction of MSI

Project content:

• Three-phase pilot: The MSI will first be tested on three meal lines without any communication measures. In an intermediate phase, it will be tested with advance notice with three additional meal lines, and communication measures will be implemented (identification of health and environmental value by means of symbols, background information).
• In the third phrase, guests who participated in the first and second test phase will be surveyed to analyse their acceptance and the impact of the MSI and its communication.
• The project will also involve interviews with selected persons in charge of meal planning and production to evaluate the process.
• The project will conclude with a final report that summarises the balance of CO₂ equivalent savings through meal adjustments, as well as recommendations for communication and their implementation.

Results - Key points:

• Less meat: Menus with a high proportion of animal products (meat, cheese, milk/cream) have a significantly higher environmental impact than menus with a high proportion of plant-based products. Therefore, the proportion of animal products in the dishes was reduced in menus that were rich in meat and animal product, with consumption dropping from 78% to 53%.
• One tonne of CO2e saved per week: By simply optimising the menu offerings using the MSI, a total reduction of 3.1 tonnes of CO2e was achieved within 3 weeks. This corresponds to a CO2e reduction of around 23% compared to the standard offer.
• Potential for further reduction: The environmental impact of the optimised food service offer was concentrated on a few menus: 27% of the total CO2e was caused by just 4 menus (= 11% of all menus sold). If these menus were removed from the offer, additional CO2e could be saved.
• Balanced dishes: Although this aspect was not the focal point of the study, the menu optimisation also led to an improvement in terms of the nutritional balance.
• "It matters": 70% of the surveyed guests stated that eating environmentally sustainable food matters to them. The result for eating healthy food was 90%.
• "What will I have?": At a buffet, the two aspects that decide whether or not a menu is chosen are "This looks appetising" and price. Although some people may identify as vegan, vegetarian, or meat/fish eaters, this alone does not conclusively explain how they make their choices. Visual appeal and cost can also convince meat and fish eaters to try more environmentally sustainable menus.
• On the MSI concept: 80% of those who participated liked the MSI menus and would choose them again. More than half (60%) found a comprehensible rating like the MSI helpful. Likewise, the vast majority found the MSI symbols, leaves for eco-friendliness and hearts for balance, intuitive and helpful.
• The kitchen gives it a thumbs up: People involved in the planning, production, and kitchen area support the project because it is very easy to implement.

FP 1.23 Energy- and climate-conscious nutrition in urban catering establishments

As part of the "Sustainable Food City of Zurich" strategy, the city has set a goal to reduce the environmental impact of food by 30% compared to 2020. One significant area that can contribute to achieving this goal is the food offered in city catering establishments. The food should not only be environmentally friendly, but also taste good and provide guests with the necessary nutrients and energy. To achieve this, businesses need to find ways to offer environmentally friendly and balanced food, while also considering measures that can support consumers in making sustainable choices. As part of the City of Zurich Energy Research program, the ZHAW research team developed a "menu library" that caters to the needs of guests at municipal staff restaurants and residents of retirement centers. This library can be an effective tool for achieving the city's environmental goals by providing tailored options for guests that are both sustainable and nutritious.

Food choices for the future

A follow-up project, ESSENZ identified which measures could lead to environmentally friendly and balanced nutritional choices. The aim of this project was to develop communication measures which could be implemented in practice and are effective on the guests. The measures were intended to consider various influencing factors (including situational factors, habits) that play a role in the decision-making process, and to produce a more conscious menu decision that results from the guests' engagement with the information on the Menu Sustainability Index (MSI) and the topic of sustainable nutrition in general.

The project not only aimed to introduce measures that address decision-making in the company, but also to explore how these measures can encourage the adoption of sustainable nutritional behaviour in everyday life.

The project was supported by the Mercator Foundation Switzerland.

Food for the future

The MSI was further developed and tested in practice for its applicability in the "Essen für die Zukunft" project, in collaboration with ZFV-companies, one of Switzerland’s largest catering, hotel and bakery groups

The project was supported by the Mercator Foundation Switzerland.

Project content:

• Further development of the calculation models
• Validation by nutrition experts from the Swiss Society for Nutrition (SSN) and the Swiss Federal - Commission for Nutrition (CFN)
• Integration of overfishing in the life cycle assessment
• Linkage with commodity management system
• Preparation of training material and implementation of training
• Development and testing of guest communication strategies

The MSI is currently being used in ZFV operations and has been integrated into the existing menu guidance system.

MSI User Workshops

After adopting the MSI, it is important to understand its background and relevant parameters for menu optimisation, as well as to be able to provide information to interested guests. Corresponding training material is available. To support kitchen staff in these efforts, we also offer customized training sessions and workshops, tailored to their specific needs. Our team provides advice and support on how to use the MSI effectively and integrate it into existing menu guidance systems.