Prof. Dr. Marlies Whitehouse

Arbeit an der ZHAW

Tätigkeit

• Professorin für Professional Literacy
• Leitung Master Angewandte Linguistik
• Leitung Wort des Jahres Schweiz
• Leitung Qualitätsmanagement ZHAW Departement Angewandte Linguistik

Arbeits- und Forschungsschwerpunkte

Kommunikation in der arbeitsteiligen Gesellschaft, transdisziplinäre Textproduktionsforschung mit Fokus Finanzsektor. Anwendungsfelder: Fachsprachen, Kommunikation und Schreiben im Beruf, Finanzkommunikation, interkulturelle Aspekte der Textproduktion und Textrezeption

Lehrtätigkeit

• Master Angewandte Linguistik
• Communication Competence
• Wissenschaftskommunikation
• CAS Texten: professionell schreiben, redigieren, designen

Berufserfahrung

• Chair Finance Committee
  ABC Association for Business Communication
  01 / 2024 - heute
• Expertin. Nationaler Wettbewerb von Maturarbeiten
  Schweizer Jugend forscht sjf.ch
  01 / 2024 - heute
• Associate Editor
  de Gruyter Handbook of Applied Linguistics Series
  01 / 2019 - heute
• Associate Editor
  IJBC International Journal of Business Communication
  01 / 2018 - heute
• CEO
  TextMatters. Zürich
  07 / 2013 - heute
• Treasurer
  AILA International Association of Applied Linguistics
  08 / 2017 - 08 / 2024
• Wissenschaftliche Mitarbeiterin, Leitung Generalsekretariat
  ZHAW Departement Angewandte Linguistik
  08 / 2017 - 01 / 2023
• Wissenschaftliche Mitarbeiterin
  ZHAW Institut für Angewandte Medienwissenschaft
  08 / 2014 - 07 / 2017
• Text- und Schreibberatung Finanzanalyse
  Zürcher Kantonalbank
  09 / 2000 - 07 / 2014
• Redaktionsmitglied Newsletter
  Zürcher Kantonalbank
  01 / 2012 - 12 / 2013
• Text- und Schreibberatung Finanzanalyse
  Credit Suisse First Boston
  08 / 1997 - 01 / 2000
• Finanzanalystin Fixed Income Research
  Credit Suisse First Boston
  01 / 1995 - 12 / 1996
• Betreuung Grosskunden Kommerz
  Schweizerischer Bankverein
  09 / 1991 - 12 / 1994

Aus- und Weiterbildung

Ausbildung

• Doktorat (summa cum laude) / Communication Sciences. Titel: Writing in finance. Improving the communicative potential of financial analysts’ recommendations
  USI Università della Svizzera italiana, Schweiz
  09 / 2017 - 02 / 2022
• Lic. phil. I / Japanologie, neuere deutsche Literatur, neuere englische Literatur. Titel: Japanische Lesarten von Franz Kafkas "Die Verwandlung"
  UZH Universität Zürich, Schweiz
  09 / 1994 - 12 / 2003

Weiterbildung

• CAS Hochschuldidaktik
  PHZ Pädagogische Hochschule Zürich, Schweiz. Titel: Valides Prüfen in der Lehre
  06 / 2023
• CAS Schreibberatung
  ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Winterthur, Schweiz. Titel: Berufliches Schreiben in der Finanzkommunikation am Beispiel der Aktienanalyse
  06 / 2013

Netzwerk

Mitglied in Netzwerken

• AILA, International Association of Applied Linguistics
• VALS-ASLA, Vereinigung für Angewandte Linguistik in der Schweiz
• ABC, Association for Business Communication
• fws, Forum Wissenschaftliches Schreiben
• Honorary member of JACET, The Japan Association of College English Teachers

Auszeichnungen

Text des Monats. Dolores
Literaturhaus Zürich, Schweiz
01 / 2007

Social Media

• Linkedin Marlies Whitehouse
• Writer's Toolbox – Schreibwerkzeugkasten

Medienpräsenz

• SRF 1 (2023). Treffpunkt: Das Wort des Jahres 2023
• SRF 1 (2023). Morgengast
• SRF 2 (2023). "Monsterbank" - das Deutschschweizer Wort des Jahres 2023
• SRF 1 (2022). «Strommangellage» – Wort des Jahres 2022 der Deutschen Schweiz
• SRF 1 (2021). Covid, Gendersprache oder Klima?
• SRF 1 (2020). «Systemrelevant» ist das Wort des Jahres 2020
• SRF 1 (2020). Wird «Corona» Wort des Jahres?
• SRF 1 (2019). Wort des Jahres Schweiz: 2019 hat das Klima bewegt
• SRF 1 (2019). «Klimajugend» ist das Wort des Jahres 2019
• SRF 1 (2018). Treffpunkt: Wort des Jahres verleiht dem Doppeladler Flügel

Projekte

• Webauftritt von Swissnex professionalisieren / Co-ProjektleiterIn / Projekt laufend
• Wort des Jahres Schweiz / ProjektleiterIn / Projekt laufend
• Adressat:innengerechtes Kommunizieren in Führungspositionen / ProjektleiterIn / Projekt abgeschlossen
• Optimierung von Berichten in der psychosozialen Familienbegleitung / ProjektleiterIn / Projekt abgeschlossen
• Kommunikation von Erfolgsstories / Co-ProjektleiterIn / Projekt abgeschlossen
• Professionelles Kommunizieren von religiösen Inhalten / ProjektleiterIn / Projekt abgeschlossen
• Kommunikationsmittel in der Suchtprävention / ProjektleiterIn / Projekt abgeschlossen

Publikationen

• Whitehouse, Marlies; Rahm, Henrik; Wozniak, Séverine; Breunig, Steven; De Nardi, Gianni; Dionne, Frédérick; Fujio, Misa; Graf, Eva-Maria; Matic, Igor; McKenna, Christopher J.; Steiner, Felix; Sviķe, Silga,

  2021.

  Developing shared languages : the fundamentals of mutual learning and problem solving in transdisciplinary collaboration.

  AILA Review.

  34(1), S. 1-18.

  Verfügbar unter: https://doi.org/10.1075/aila.00038.int

• Perrin, Daniel; Whitehouse, Marlies; Kriele, Christian; Liste Lamas, Elsa,

  2020.

  Diskursanalyse im Schaufenster : ein transdisziplinärer Ansatz zur Ermittlung und Vermittlung von Wörtern des Jahres.

  Zeitschrift für Diskursforschung.

  8(2-3), S. 164-189.

  Verfügbar unter: https://doi.org/10.3262/ZFD2002164

• Whitehouse, Marlies,

  2018.

  The language of numbers : transdisciplinary action research and financial communication.

  AILA Review.

  31(1), S. 81-112.

  Verfügbar unter: https://doi.org/10.1075/aila.00014.whi

• Palmieri, Rudi; Perrin, Daniel; Whitehouse, Marlies,

  2018.

  The pragmatics of financial communication - part 1 : from sources to the public sphere.

  International Journal of Business Communication.

  55(2), S. 127-134.

  Verfügbar unter: https://doi.org/10.1177/2329488418758449

• Whitehouse, Marlies; Palmieri, Rudi; Perrin, Daniel,

  2018.

  The pragmatics of financial communication - part 2 : from public sphere to investors.

  International Journal of Business Communication.

  55(3), S. 267-274.

  Verfügbar unter: https://doi.org/10.1177/2329488418779206

• Whitehouse, Marlies; Perrin, Daniel,

  2015.

  Comprehensibility and comprehensiveness of financial analysts' reports.

  Studies in Communication Sciences.

  15(1), S. 111-119.

  Verfügbar unter: https://doi.org/10.1016/j.scoms.2015.03.007

• Whitehouse, Marlies,

  2023.

  Transdisciplinarity in financial communication : writing for target readers.

  Cham:

  Palgrave Macmillan.

  New Perspectives in Organizational Communication.

  ISBN 978-3-031-29114-2.

  Verfügbar unter: https://doi.org/10.1007/978-3-031-29115-9

• Whitehouse, Marlies,

  2022.

  Writing in finance : improving the communicative potential of financial analysts' recommendations.

  Lugano:

  Università della Svizzera italiana.

  Verfügbar unter: https://doc.rero.ch/record/333689

• Whitehouse, Marlies,

  2019.

  Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps.

  Wiesbaden:

  Springer.

  ISBN 978-3-658-10889-2.

  Verfügbar unter: https://doi.org/10.1007/978-3-658-10890-8

• Perrin, Daniel; Whitehouse, Marlies,

  2022.

  Identifying and making available good practices of text production

  .

  In:

  Gnach, Aleksandra; Weber, Wibke; Engebretsen, Martin; Perrin, Daniel, Hrsg.,

  Companion website to “Media linguistics and digital communication. With case studies in journalism, PR, and community communication” [Companion website to the book].

  Cambridge:

  Cambridge University Press.

  Verfügbar unter: https://doi.org/10.1017/9781108780445

• Whitehouse, Marlies; Perrin, Daniel,

  2019.

  Good practice verdichten : Gastkapitel mit Daniel Perrin

  .

  In:

  Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps.

  Wiesbaden:

  Springer.

  S. 83-102.

  Verfügbar unter: https://doi.org/10.1007/978-3-658-10890-8_11

• Whitehouse, Marlies; Perrin, Daniel,

  2019.

  Interventionen verbinden : Gastkapitel mit Daniel Perrin

  .

  In:

  Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps.

  Wiesbaden:

  Springer.

  S. 103-141.

  Verfügbar unter: https://doi.org/10.1007/978-3-658-10890-8_12

• Whitehouse, Marlies,

  2017.

  Financial analysts and their role in financial communication and investor relations

  .

  In:

  Laskin, V. Alexander, Hrsg.,

  The handbook of financial communication and investor relations.

  New York:

  Wiley.

  S. 117-126.

  Handbooks in Communication and Media.

  Verfügbar unter: https://doi.org/10.1002/9781119240822.ch10

• Kleinberger, Ulla; Perrin, Daniel; De Nardi, Gianni; Whitehouse, Marlies,

  2017.

  Angewandte Linguistik anwenden

  .

  In:

  Perrin, Daniel; Kleinberger, Ulla, Hrsg.,

  Doing applied linguistics : enabling transdisciplinary communication.

  Berlin:

  De Gruyter.

  S. 1-8.

  De Gruyter Collection ; 1.

  Verfügbar unter: https://doi.org/10.1515/9783110496604-001

• Cotter, Colleen; Perrin, Daniel; Whitehouse, Marlies,

  2017.

  Introduction : Routledge handbook of language and media

  .

  In:

  Cotter, Colleen; Perrin, Daniel, Hrsg.,

  The Routledge handbook of language and media.

  London:

  Routledge.

  S. 1-4.

  Verfügbar unter: https://doi.org/10.4324/9781315673134-1

• Perrin, Daniel; Whitehouse, Marlies; Zampa, Marta,

  2017.

  Vom Ringen um den guten Text : kommunikatives Potenzial im Energiediskurs

  .

  In:

  Rosenberger Staub, Nicole; Kleinberger, Ulla, Hrsg.,

  Energiediskurs : Perspektiven auf Sprache und Kommunikation im Kontext der Energiewende.

  Bern:

  Peter Lang.

  S. 79-95.

  Sprache in Kommunikation und Medien ; 10.

  Verfügbar unter: https://doi.org/10.3726/978-3-0343-2581-3

• Rapp, Christian; Whitehouse, Marlies; Messerknecht, Elena, Hrsg.,

  2023.

  Writing technology, thinking, and learning : book of abstracts of the 12th Conference of the European Association for the Teaching of Academic Writing.

  12th Conference of the European Association for the Teaching of Academic Writing (EATAW), Winterthur, Switzerland, 5-7 June 2023.

  Winterthur:

  ZHAW Zurich University of Applied Sciences.

  .

  Verfügbar unter: https://doi.org/10.21256/zhaw-2463

• Whitehouse, Marlies,

  2021.

  Understanding the language of numbers : financial literacy as key to participate in economic life [Paper].

  In:

  Participation through Language: Actors, Practices, Ideologies. Zurich University of Applied Sciences, Winterthur, 25-26 March 2021.

• Whitehouse, Marlies,

  2020.

  Professional writing in times of high-speed mass text production : the case of finance [Paper].

  In:

  Sarangi, Srikant; Gilstad, Heidi, Hrsg.,

  ALAPP 2020 : Programme & Abstracts.

  10th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Digital Conference, 16-17 September 2020.

  Norwegian University of Science and Technology.

  S. 101.

  Verfügbar unter: https://www.ntnu.edu/documents/38274309/0/ALAPP+2020+Abstract+Book+FINAL.pdf

• Whitehouse, Marlies,

  2020.

  Fostering intralingual diversity : about the benefits of being fluent in the language of numbers [Paper].

  In:

  THE ASLA SYMPOSIUM 2020 : Book of Abstracts.

  The ASLA Symposium 2020, Gothenburg, Sweden, 23-24 April 2020.

  Swedish Association of Applied Linguistics (ASLA).

  S. 59.

  Verfügbar unter: https://asla2020.files.wordpress.com/2020/04/asla-2020-abstraktbok-6.pdf

• Whitehouse, Marlies; Liste Lamas, Elsa; Perrin, Daniel; Kriele, Christian,

  2018.

  Diskursanalyse im Schaufenster : Methodologie der Ermittlung und Vermittlung von Wörtern des Jahres [Paper].

  In:

  GAL Jubiläumskongress 2018 «Sprachen - Kommunikation - Öffentlichkeit», Essen, Deutschland, 11.-14. September 2018.

• Whitehouse, Marlies,

  2018.

  And who takes people’s financial literacy into account? [Paper].

  In:

  Anéla Applied Linguistics Conference 2018, Egmond aan Zee, Netherlands, 1-2 June 2018.

• Whitehouse, Marlies; Perrin, Daniel,

  2018.

  Teaching, coaching and learning writing in finance : from relaxed text crafting to high-speed mass text production [Paper].

  In:

  The 6th International Conference on Writing Analytics: Actionable Data for Teaching and Learning Writing, Malmö, Sweden, 23-25 May 2018.

• Whitehouse, Marlies,

  2018.

  The language of numbers across time : from relaxed text crafting to high-speed mass text production [Paper].

  In:

  American Association of Applied Linguistics (AAAL) Conference, Chicago, USA, 24-27 March 2018.

• Whitehouse, Marlies,

  2017.

  Emotionen Übersetzen : kulturbedingte Translationslösungen und Lesarten sichtbar machen. Ein deutsch-japanisches Beispiel [Paper].

  In:

  Zhu, Jianhua; Szurawitzki, Michael; Zhao, Jin, Hrsg.,

  Akten des XIII. Internationalen Germanistenkongresses Shanghai 2015 : Germanistik zwischen Tradition und Innovation.

  Weltkongress der Internationalen Vereinigung für Germanistik (IVG), Shanghai, China, 23.-31. August 2015.

  Frankfurt am Main:

  Peter Lang.

  S. 409-414.

  Publikationen der Internationalen Vereinigung für Germanistik ; 28.

  Verfügbar unter: https://doi.org/10.3726/b12426

• Whitehouse, Marlies,

  2017.

  The interplay of emotive language and rational arguments in financial analysts’ recommendations – and its impact on society-at-large [Paper].

  In:

  7th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice, Ghent, Belgium, 21-23 November 2017.

• Koch, Philippe; Händler-Schuster, Daniela; Keller, Samuel; Krämer, Katharina; Pfister, Andreas; Lobsiger-Kägi, Evelyn; Fringer, André; Whitehouse, Marlies; Kaschlik, Anke,

  2023.

  Weshalb veröffentlichen Sie Ihre wissenschaftliche Arbeit offen zugänglich und gratis?.

  Impact.

  (4), S. 43.

  Verfügbar unter: https://doi.org/10.21256/zhaw-29564

• Whitehouse, Marlies; Rahm, Henrik; Wozniak, Séverine,

  2021.

  Developing shared languages : the fundamentals of mutual learning and problem solving in transdisciplinary collaboration.

  Working Papers in Applied Linguistics

  ; 20.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Verfügbar unter: https://doi.org/10.21256/zhaw-2399

• Whitehouse, Marlies; b-public AG,

  2019.

  Finanzjournalismus im Spannungsfeld von Fachwissen, Stories und Finanzliteralität [veraltete Auflage].

  Zürich:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Verfügbar unter: https://doi.org/10.21256/zhaw-18367

• Whitehouse, Marlies; Perrin, Daniel,

  2019.

  Going deep, reaching far : facing the methodological challenges of finding sustainable solutions to socially relevant problems of text production : lecture held at Jyväskylä University, Finland, 18 January 2019.

• Whitehouse, Marlies; b-public AG,

  2019.

  Finanzjournalismus im Spannungsfeld von Fachwissen, Stories und Finanzliteralität.

  Zürich:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Verfügbar unter: https://doi.org/10.21256/zhaw-18400

• Whitehouse, Marlies,

  2017.

  Gabrielle Hogan‐Brun (2016) “Linguanomics” : what is the market potential of multilingualism? London: Bloomsbury. 184 pages. £11.69, ISBN 9781474238298

  .

  International Journal of Applied Linguistics.

  27(2), S. 560-563.

  Verfügbar unter: https://doi.org/10.1111/ijal.12180

• Born, Marius; Perrin, Daniel; Whitehouse, Marlies,

  2011.

  Collective order : Tokyo urban life.

  Köln:

  König.

  ISBN 9783863350901.

• Whitehouse, Marlies; von Beyme, Evelyne,

  2023.

  Word of the Year in Switzerland.

  In:

  International Conference "Key words 2023", Warsaw, Poland, 1–2 December 2023.

• Whitehouse, Marlies,

  2023.

  Professional literacy for successful communication.

  In:

  Rochester-Bern Executive Programs: Leaders Circle: Refresher, Berne, Switzerland, 3 November 2023.

• Whitehouse, Marlies,

  2023.

  Writing across the lifespan : from relaxed text crafting to high-speed AI-based text production in the financial sector.

  In:

  88th Annual International Conference of the Association for Business Communication (ABC), Denver, Colorado (USA), hybrid, 18–21 October 2023.

• Whitehouse, Marlies,

  2023.

  Communicating responsibility in finance : the impact of the ESG regulatory and cultural turn on investor communications.

  In:

  XXIV European Public Relations Education and Research Association (EUPRERA) Annual Congress, Prague, Czech Republic, 20–23 September 2023.

• Whitehouse, Marlies,

  2023.

  Jargon as mortar in experts’ communication : the case of finance.

  In:

  20th AILA World Congress, Lyon, France (hybrid), 17–21 July 2023.

• Whitehouse, Marlies; Rahm, Henrik; Wozniak, Séverine,

  2023.

  Social cohesion at work : shared languages as mortar in professional settings.

  In:

  20th AILA 2023 World Congress, Lyon, France, 17–21 July 2023.

• Whitehouse, Marlies; Łaziński, Marek,

  2023.

  Word of the Year initiatives : language as mirror of dynamics in culture.

  In:

  20th AILA 2023 World Congress, Lyon, France, 17–21 July 2023.

• Whitehouse, Marlies,

  2023.

  Word of the Year in Switzerland.

  In:

  20th AILA World Congress, Lyon, France, 17–21 July 2023.

• Whitehouse, Marlies,

  2023.

  Professional literacy : the informed transmission between experts and laypersons.

  In:

  62e Congrès annuel de la SAES 2023 : Transmissions, Rennes, France, 1–3 June 2023.

• Whitehouse, Marlies,

  2022.

  Transdisciplinarity in communication : connecting and engaging in collaborations that benefit researchers and practitioners.

  In:

  Proceedings of the 87th Annual Conference.

  87th Annual International Conference, Association for Business Communication (ABC), Tampa, USA, 3-8 October 2022.

  Association for Business Communication.

  S. 241-242.

  Verfügbar unter: https://www.businesscommunication.org/d/do/4708

• Whitehouse, Marlies,

  2021.

  Why traditional financial institutions should adapt their communication to the target readers’ needs.

  In:

  Proceedings of the 86th Annual Conference.

  86th Annual International Conference, Association for Business Communication (ABC), Tampa, USA (online), 18-23 October 2021.

  Association for Business Communication.

  S. 194-195.

  Verfügbar unter: https://www.businesscommunication.org/d/do/4075

• Whitehouse, Marlies,

  2021.

  Shared language and transdisciplinarity : keys for prosperity in business communication.

  In:

  The 81st National Convention of Japan Business Communication Association (JBCA), Tokyo, 2-3 October 2021.

• Whitehouse, Marlies,

  2021.

  Trust-seeking language : persuasion practices in financial communication.

  In:

  11th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Columbus, Ohio, 15-17 September 2021.

• Whitehouse, Marlies; Rahm, Henrik; Wozniak, Séverine,

  2021.

  Applied linguistics in the professions : the value of transdisciplinarity in a changing world.

  In:

  AILA World Congress, online, 15-20 August 2021.

• Whitehouse, Marlies,

  2021.

  Financial literacy and ethics : an Applied Linguistics’ perspective.

  In:

  AILA World Congress, online, 15-20 August 2021.

• Whitehouse, Marlies,

  2021.

  Word of the Year in Switzerland.

  In:

  AILA World Congress, online, 15-20 August 2021.

• Liste Lamas, Elsa; Whitehouse, Marlies,

  2021.

  Word of the Year initiatives : language as mirror of dynamics in culture.

  In:

  AILA World Congress, online, 15-20 August 2021.

• Whitehouse, Marlies,

  2021.

  Investigating practices of fostering inclusion and participation in economic life : empowering society-at-large with the language of numbers.

  In:

  17th International Pragmatics Conference (IPrA), Winterthur (online), 27 June - 2 July 2021.

• Rahm, Henrik; Whitehouse, Marlies; Wozniak, Séverine,

  2021.

  Professional practices and contexts : perspectives of practitioners and scholars.

  In:

  17th International Pragmatics Conference (IPrA), Winterthur (online), 27 June - 2 July 2021.

• Whitehouse, Marlies,

  2020.

  Fostering intralingual diversity : about the benefits of being fluent in the language of numbers.

  In:

  THE ASLA SYMPOSIUM 2020 : Book of Abstracts.

  The ASLA Symposium 2020, Gothenburg, Sweden, 23-24 April 2020.

  Swedish Association of Applied Linguistics (ASLA).

• Perrin, Daniel; Whitehouse, Marlies,

  2019.

  Wort des Jahres in der Schweiz.

  In:

  Key Words 2019, University of Warsaw, Warsaw, Poland, 25-26 October 2019.

• Whitehouse, Marlies,

  2019.

  Financial literacy as precondition of ethics in financial communication : an Applied Linguistics perspective on the language of numbers.

  In:

  PRELA Professionnel·le·s et Recherche en Linguistique Appliquée, Lyon, France, 24-26 June 2019.

• Liste Lamas, Elsa; Whitehouse, Marlies,

  2019.

  How to marginalize risks when combining Applied Linguistics and Word of the Year initatives.

  In:

  IPrA 2019 Conference : Pragmatics of the Margins, Hong Kong, 9-16 June 2019.

• Whitehouse, Marlies; Rahm, Henrik,

  2019.

  Panel: Anticipating margins as a core competence : pragmatics and discourses in the financial sector.

  In:

  IPrA 2019 Conference : Pragmatics of the Margins, Hong Kong, 9-16 June 2019.

• Whitehouse, Marlies,

  2019.

  Professionals in anticipating margins and experts in using trust-seeking practices : the case of financial analysts.

  In:

  IPrA 2019 Conference : Pragmatics of the Margins, Hong Kong, 9-16 June 2019.

• Whitehouse, Marlies,

  2019.

  Bilingual in words and numbers?.

  In:

  37th AESLA International Conference: Bilingualism and languages in contact, Valladolid, Spain, 27-29 March 2019.

• Perrin, Daniel; Whitehouse, Marlies,

  2019.

  Beyond disciplines, domains, and languages : theory and practice of applied linguistics in, with, and for a changing society.

  In:

  The JACET 58th international convention, Nagoya, August 28th – 30th, 2019.

• Perrin, Daniel; Whitehouse, Marlies,

  2019.

  Folk pragmatics : how to marginalize risks when combining Applied Linguistics and Word of the Year initiatives.

  In:

  Key Words 2019, University of Warsaw, Warsaw, Poland, 25-26 October 2019.

• Whitehouse, Marlies,

  2019.

  Keynote : Ethics in financial communication : an Applied Linguistics perspective on the language of numbers.

  In:

  40e colloque international du GERAS, Paris, France, 22 March 2019.

  Groupe d’Étude et de Recherche en Anglais de Spécialité (GERAS).

  Verfügbar unter: https://geras19.u-paris2.fr/fr/marlies-whitehouse

• Whitehouse, Marlies,

  2018.

  Financial literacy : a key to understand the language of numbers.

  In:

  1st Literacy Summit, Porto, Portugal, 1-3 November 2018.

  University of Porto.

• Whitehouse, Marlies; Liste Lamas, Elsa,

  2018.

  Corpus linguistics as folk linguistics? : dealing with the risks of combining AL and word of the year initiatives.

  In:

  British Association of Applied Linguistics (BAAL 2018), York, United Kingdom, 6-8 September 2018.

• Whitehouse, Marlies; Liste Lamas, Elsa; Perrin, Daniel; Kriele, Christian,

  2018.

  Diskursanalyse im Schaufenster : Methodologie der Ermittlung und Vermittlung von Wörtern des Jahres.

  In:

  GAL Jubiläumskongress 2018 «Sprachen - Kommunikation - Öffentlichkeit», Essen, Deutschland, 11.-14. September 2018.

• Perrin, Daniel; Whitehouse, Marlies,

  2018.

  Transdisciplinarity, sustainability, and professional discourse as key challenges of applied linguistics.

  In:

  MAALIC 2018 conference: Applied linguistics and the sustainable development goals (SDGs): language, communication and the professions, Kuala Lumpur, December 3-4, 2018.

• Whitehouse, Marlies; Perrin, Daniel,

  2017.

  Because language matters : transdisciplinary action research on financial communication.

  In:

  Conference American Association of Applied Linguistics, Portland, USA, 18 March 2017.

• Whitehouse, Marlies; Perrin, Daniel,

  2017.

  Das Zusammenspiel von beiläufigem Schreiben und medialer Wissensvermittlung in der Finanzkommunikation.

  In:

  Tagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, Karlsruhe, Deutschland, Februar 2017.

• Whitehouse, Marlies,

  2017.

  Do financial analysts take investors' financial literacy into account?.

  In:

  15th International Pragmatics Conference, Belfast, 16-21 July 2017.

  International Pragmatics Association.

• Whitehouse, Marlies; Wanzenried, Gabrielle; Kovarova-Simecek, Monika,

  2017.

  Financial literacy : a key to the real world.

  In:

  15th International Pragmatics Conference, Belfast, 16-21 July 2017.

  International Pragmatics Association.

• Whitehouse, Marlies,

  2017.

  Geschäftsberichte : kulturspezifische Kontextualisierung numerischer Sprache.

  In:

  Studientag der VALS-ASLA, Winterthur, 6. Juni 2017.

  Vereinigung für Angewandte Linguistik in der Schweiz.

• Whitehouse, Marlies; Perrin, Daniel,

  2017.

  Sprache, Geld und gutes Leben.

  In:

  SRG im Dialog mit … Medienwissenschaft, Winterthur, 25. April 2017.

• Whitehouse, Marlies,

  2017.

  The language of numbers : understanding financial communication from an AL perspective - the case of trust and financial literacy.

  In:

  The «Annual Report» Symposium: Words, Images and Numbers in Financial Communication, Lund, Sweden, 20-21 April 2017.

  The Pufendorf Insitute for Advanced Studies, Lund University.

• Whitehouse, Marlies,

  2017.

  The social costs of financial illiteracy : an analysis of the communicative interplay between financial analysts and investors.

  In:

  18th AILA World Congress, Rio de Janeiro, Brazil, 23-28 July 2017.

  International Association of Applied Linguistics.

• Perrin, Daniel; Whitehouse, Marlies,

  2016.

  Transdisciplinary research and cross-disciplinary mediation : the case of financial communication.

  In:

  6th International Conference on Applied Linguistics and Professional Practice (ALAPP), Copenhagen, Denmark, 3-5 November 2016.

• Perrin, Daniel; Gnach, Aleksandra; Whitehouse, Marlies,

  2016.

  Longitudinal ethnography : understanding the shift from focused writing to writing-by-the-way.

  In:

  49th Annual Meeting of the British Association for Applied Linguistics (BAAL 2016), Cambridge, United Kingdom, 1-3 September 2016.

• Whitehouse, Marlies; Perrin, Daniel,

  2016.

  Financial analysts as professional writers : between mechanical text production and language awareness.

  In:

  Conference of the Association for Language Awareness (ALA 2016), Vienna, Austria, 19-22 July 2016.

• Whitehouse, Marlies; Perrin, Daniel,

  2016.

  Write global, pay local.

  In:

  12th Association for Business Communication ABC Conference of the Europe, Africa and Middle East region: «Figuratively speaking: The facts and fictions of business and corporate communication», Cape Town, 6-8 January 2016.

• Whitehouse, Marlies,

  2016.

  Critical situations in cross-disciplinary communication : financial analysts as professional writers and translators.

  In:

  AAAL 2016 Conference, Orlando, USA, 9-12 April 2016.

  American Association for Applied Linguistics (AAAL).

• Perrin, Daniel; Whitehouse, Marlies,

  2016.

  Financial analysts as cross-domain translators.

  In:

  49th Annual Meeting of the British Association for Applied Linguistics (BAAL), Cambridge, United Kingdom, 1-3 September 2016.

  British Association for Applied Linguistics (BAAL).

• Whitehouse, Marlies,

  2016.

  Financial analysts' recommendations as telltale sign of persuasion drivers in the financial markets.

  In:

  International Conference on Emotion and Language (ICLE), Madrid, Spain, 23-25 November 2016.

  EMO-FunDETT.

• Whitehouse, Marlies; Perrin, Daniel,

  2016.

  Financial communication as professional writing in a globalized world.

  In:

  Seminar on Discourse Approaches to Financial Communication (DAFC), Lugano, 24 March 2016.

• Whitehouse, Marlies,

  2016.

  Finanzanalyse und intralinguales Übersetzen : von der teuren Sparkultur.

  In:

  3. Kongress der Gesellschaft für Angewandte Linguistik (GAL), Koblenz, Deutschland, 27. - 30. September 2016.

  Gesellschaft für Angewandte Linguistik (GAL).

• Perrin, Daniel; Graavengard, Gitte; Whitehouse, Marlies,

  2016.

  Knowledge transformation : the relation between researchers and practitioners.

  In:

  6th International Conference on Applied Linguistics and Professional Practice (ALAPP), Copenhagen, Denmark, 3-5 November 2016.

  ALAPP Society.

• Whitehouse, Marlies,

  2016.

  Mein Text, unser Text, euer Text : Recycling und Rebranding am Beispiel von Finanztexten.

  In:

  6. Internationaler Kongress des Forums wissenschaftliches Schreiben (FWS), Konstanz, Deutschland, 10.-11. Juni 2016.

  Forum wissenschaftliches Schreiben (FWS).

• Whitehouse, Marlies,

  2016.

  Schreiben in der Finanzanalyse als Differenzierung und intralinguale Übersetzung zwischen Domänen.

  In:

  Tagung der Vereinigung Angewandte Linguistik Schweiz (VALS-ASLA), Genf, 20.-22. Januar 2016.

  Vereinigung für Angewandte Linguistik in der Schweiz (VALS-ASLA).

• Whitehouse, Marlies,

  2016.

  Translating emotions : the interplay between cultural background and the language of emotions - a German-Japanese example.

  In:

  International Conference on Emotion and Language (ICLE), Madrid, Spain, 23-25 November 2016.

  EMO-FunDETT.

• Perrin, Daniel; Whitehouse, Marlies,

  2015.

  Intercultural communicative competence and professional writing in a globalized world : the case of financial communication.

  In:

  JACET 54th International Convention, Conference, Kagoshima, Japan, 29-31 August 2015.

• Perrin, Daniel; Esharghi, Arman; Palmieri, Rudi; Whitehouse, Marlies,

  2015.

  The pragmatics of financial communication.

  In:

  14th International Pragmatics Conference: «Language and Adaptability», Antwerp, 26-31 July 2015.

• Whitehouse, Marlies,

  2015.

  Financial analysts as cross-domain translators.

  In:

  5th International Conference Applied Linguistics and Professional Practice (ALAPP), Milan, Italy, 5-7 November 2015.

  ALAPP Society.

• Whitehouse, Marlies,

  2015.

  Financial analysts as professional writers in cross-disciplinary communication : critical situations and good practices.

  In:

  7th Junior Researchers Meeting in Applied Linguistics, Winterthur, 10-12 September 2015.

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

• Whitehouse, Marlies; Perrin, Daniel,

  2015.

  Improving audience design in the financial sector : a pragmatic approach to financial analysts’ recommendations for investors.

  In:

  14th International Pragmatics Conference: «Language and Adaptability», Antwerp, 26-31 July 2015.

  International Pragmatics Association (IPrA).

Publikationen vor Tätigkeit an der ZHAW

• Whitehouse, M. (2014). Schreiben im Beruf am Beispiel der Finanzwirtschaft. In: FWS-Tagung, Berufliches Schreiben – Schreiben in Berufen. Conference. (6. Juni 2014). Winterthur: Zürcher Hochschule für Angewandte Wissenschaften.
• Whitehouse, M., & Perrin, D. (2014). Equity analysts’ recommendations. Why they are of little use to most investors and how to make things better. In: International conference on discourse approaches to financial communication. Bridging the gap between texts and markets. Conference. (3. Februar 2014). Ascona: Centro Stefano Franscini.
• Born, M., Perrin, D., & Whitehouse-Furrer, M. (2011). Collective Order. Notes on Tokyo. Köln: König.
• Whitehouse, M. (2006). Dolores Text des Monats. Zürich: Literaturhaus Zürich.
• Whitehouse, M. (2004). Japanische Lesarten von Franz Kafkas "Die Verwandlung". München: Iudicium Verlag.

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