Let's talk Luxury!
This webinar series combines the best of live online training, delivering academically and professionally well-founded, easily digestable content by experienced guest speakers and our senior faculty, with interactive sessions, peer group discussions and based on in-depth resources.
Join us from anywhere to talk luxury!
Whether you are new to the field, already working with luxury/premium goods and aiming for the next career move, or if you are planning to start your own company in the luxury sector, these webinars will help you to immerse yourself into the dynamics of the business of luxury and understand the mechanics of successful luxury management.
New webinar topics are announced on a rolling basis. Participant numbers are limited to allow for an interactive setting.
What is your luxury? Many young people dream of working for a luxury brand. But what will luxury look like a few years from now? How can luxury brands become more sustainable and keep up with technology and changing consumer behavior?
In this interactive webinar you will learn the fundamentals of customer service and selling luxury in a nutshell, based on the latest research, trends and experience of the two speakers. Besides a general introduction into post-pandemic luxury selling, you will learn about the major challenges in luxury retail and which skills are needed to master them.
The webinar is structured to allow for a well-balanced mix of conceptual and hands-on practical insight, for questions and discussion with the experts and for networking among participants.
Dr. Fabio Duma
ZHAW SML, Luxury Management & Personal Interaction Expert
Boutique Director, IWC Schaffhausen
- Date & Time: Monday, 07 March 2022, 7pm
- The Luxury Experience – What Does That Mean? Implications for Retail/Sales & Case Study IWC Schaffhausen
- How to Master the “Moment of Truth”: Main challenges & required skills for brand representatives in luxury retail today
Topics that will be covered in brief:
- Omnichannel & The New Customer Journey: Consequences for Sales Representatives
- Transaction through Transformation – Practice Personal Focus & Empathy to Score
On request, an electronic certificate of attendance will be issued to the participants.
To further broaden and deepen your expertise and apply it in a workshop setting, you will have the opportunity to apply for a future on-site seminar.