Competence Team Luxury Management
The Business of Luxury is one of the fastest growing in the world, but also one that is rapidly changing. We support companies in identifying trends and using opportunities for future success. Individually, from the conception to the implementation.
Fabio Duma, Head of Competence Team Luxury Management
The Business of Luxury is one of the fastest growing in the world. For centuries people have been longing for goods and services that go beyond mere necessity and function, however never has the market for the expensive and beautiful things in life seen an expansion as in the last decades.
The management and marketing of luxury has always been following its very own rules. However, specific challenges such as the growing digitalization, global trade, shifting economic power, ecological or social issues keep changing the playing field and customer purchase behavior thus creating new challenges for managers of luxury companies.
Applied research in luxury management and marketing is even more important as luxury is an significant economic factor in Europe and especially in Switzerland, with its wealth of knowledge when it comes to high-end services and the manufacture of exclusive products.
Profile of Competencies
The competence team Luxury Management dedicates its experience and resources to finding relevant, applicable and innovative solutions to luxury-specific challenges. We share our knowledge by educating international students and course participants on all levels as well as by offering tailor-made research, consulting and corporate education programs to leading luxury companies and up-and-coming niche players as well.
Applied Research & Consulting
Based on a sound foundation of research knowledge and methodologies we offer luxury companies competent and hands-on support.
Your company will profit from customized consulting services and global access to specific expert knowledge through our worldwide network of research cooperations and partner schools.
Continuing Education & Training
- CAS Luxury Management and Marketing
- Customized training courses and workshops
We share our knowledge of basic luxury management skills and latest research through tailor-made modules on undergraduate, graduate and continuing education level employing innovative teaching methods and didactics.