Competence Team Luxury Management

The Business of Luxury is one of the fastest growing in the world, but also one that is rapidly changing. We support companies in identifying trends and using    opportunities for future success. Individually, from the conception to the    implementation.

Fabio Duma, Head of Competence Team Luxury Management

The Business of Luxury is one of the fastest growing in the world. For centuries people have been longing for goods and services that go beyond mere necessity and function, however never has the market for the expensive and beautiful things in life seen an expansion as in the last decades.

The management and marketing of luxury has always been following its very own rules. However, specific challenges such as the growing digitalization, global trade, shifting economic power, ecological or social issues keep changing the playing field and customer purchase behavior thus creating new challenges for managers of luxury companies.

Applied research in luxury management and marketing is even more important as luxury is an significant economic factor in Europe and especially in Switzerland, with its wealth of knowledge when it comes to high-end services and the manufacture of exclusive products. 

Profile of Competencies

The competence team Luxury Management dedicates its experience and resources to finding relevant, applicable and innovative solutions to luxury-specific challenges. We share our knowledge by educating international students and course participants on all levels as well as by offering tailor-made research, consulting and corporate education programs to leading luxury companies and up-and-coming niche players as well.

Applied Research & Consulting

Based on a sound foundation of research knowledge and methodologies we offer luxury companies competent and hands-on support.

Your company will profit from customized consulting services and global access to specific expert knowledge through our worldwide network of research cooperations and partner schools. 

Our research is focused, but not limited to the following topics:

     

    • The Specifics of Management and Marketing in the Luxury Segment
    • Successful Communication of Exceptional Value and Authenticity
    • Strategic Forecasting of Future Trends in Luxury Business
    • Luxury 4.0: Digital Transformation of Luxury Business Models
    • Small is Beautiful: Strategies & Success Factors of Independent Niche Brands in the Luxury Segment
    • High Tech versus High Touch: the Management of Personal Interaction as a Key Differentiation Factor of Luxury Offerings
    • Cultural Adaptation of Luxury Brands & Services

     

      Continuing Education & Training

      CAS Luxury Management and Marketing

      Whether you are already working with luxury or premium goods, planning to pursue a career in this industry in the future, or if you are working for an agency /consultancy that has clients in this field, the extra-occupational Certificate of Advanced Studies in Luxury Management and Marketing will help you to immerse yourself into the mechanics of successful luxury management, and provide you with a recognized academic qualification.

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      Teaching

      We share our knowledge of basic luxury management skills and latest research through tailor-made modules on undergraduate, graduate and continuing education level employing innovative teaching methods and didactics.

      Contact

        Fabio Duma

      Fabio Duma

      ZHAW School of Management and Law
      Stadthausstrasse 14
      8400 Winterthur

      +41 (0) 58 934 76 31
      fabio.duma@zhaw.ch

      Maya Gadgil

      Maya Gadgil

      ZHAW School of Management and Law
      Stadthausstrasse 14
      8400 Winterthur

      +41 (0) 58 934 46 03
      maya.gadgil@zhaw.ch