Competence Team Luxury Management
“The Business of Luxury is one of the fastest growing in the world, but also one that is rapidly changing. We support companies in identifying trends and using opportunities for future success. Individually, from the conception to the implementation.”
Fabio Duma, Head of Competence Team Luxury Management
The Business of Luxury is one of the fastest growing in the world. For centuries people have been longing for goods and services that go beyond mere necessity and function, however never has the market for the expensive and beautiful things in life seen an expansion as in the last decades.
The management and marketing of luxury has always been following its very own rules. However, specific challenges such as the growing digitalization, global trade, shifting economic power, ecological or social issues keep changing the playing field and customer purchase behavior thus creating new challenges for managers of luxury companies.
Applied research in luxury management and marketing is even more important as luxury is an significant economic factor in Europe and especially in Switzerland, with its wealth of knowledge when it comes to high-end services and the manufacture of exclusive products.
Profile of Competencies
The competence team Luxury Management dedicates its experience and resources to finding relevant, applicable and innovative solutions to luxury-specific challenges. We share our knowledge by educating international students and course participants on all levels as well as by offering tailor-made research, consulting and corporate education programs to leading luxury companies and up-and-coming niche players as well.
Applied Research & Consulting
Based on a sound foundation of research knowledge and methodologies we offer luxury companies competent and hands-on support.
Your company will profit from customized consulting services and global access to specific expert knowledge through our worldwide network of research cooperations and partner schools.
Continuing Education and Training
- CAS Luxury Management
- Customized training courses and workshops
CAS Luxury Management
The global luxury business has grown steadily over the past decades. But what exactly is luxury? And what will be the luxuries of the future? Many key factors have an impact on what we long for, what we consider first-rate or worth having, and what our status symbols are in different cultural contexts. Many sectors (e.g., public health, asset management, private insurance, hospitality, transportation, tourism, furniture, design, architecture, jewelry, timepieces, fashion, and accessories) have a top segment that offers its clients luxury products and experiences.
Due to the ever-changing image of luxury and luxury consumption, such companies are faced with having to adapt continuously. At the same time, they need to secure their identity, built up over years and decades, and the superior value of their brands in the eyes of their clientele.
Whether you are new to this field, have been working with luxury/premium goods for some time, are considering the next step up the career ladder, or are planning to establish your own luxury company, this part-time Certificate of Advanced Studies (CAS) program will enable you to discover the mechanisms of successful luxury management and develop your specific strategic and communicative abilities. Upon successful completion of this program, you will be awarded an academic diploma from an internationally accredited institution.
We share our knowledge of basic luxury management skills and latest research through tailor-made modules on undergraduate, graduate and continuing education level employing innovative teaching methods and didactics.
“Luxury Management in Switzerland”
The 5-day “Luxury Management” study trip is organized by the ZHAW School of Management and Law's Luxury Management competence team. The program includes welcome & introduction sessions, lectures by highly qualified faculty and industry experts, Farewell Drinks & an official SML Course certificate. One academic session (4 lessons of 45 minutes each) per day is planned. The rest of the day is dedicated to company visits (4 visits) and a “Swiss experience”.
Date: June 29 - July 3, 2020
During the study trip the participants gain insight into the following topics:
- Swiss Culture and Economy
- Swiss watch industry: position in the World market, structure, major trends and players
- In the Shadow of the Giants: Niche Strategies & Success Factors of Independent SME in Luxury
- Beyond Luxury: Meta-Luxury as a Philosophy and a Business Model based on Passion
- Rethinking luxury: Major trends shaping the future of luxury
- Digitalization of Luxury & Digital Transformation
- Management of Personal Interaction in Luxury Retail
More information: Study trip program (PDF 377,2 KB)
The «Future of Luxury» is a series of conferences, that deals with the most relevant and current aspects of contemporary luxury management in a condensed, research-based, but always practically oriented manner. The conferences are tailored to the needs of managers of small, medium-sized, but also larger luxury companies in the top segment of their industries in Switzerland and abroad.
Professionals and academics - all luxury experts with a proven track record in their field - will address various aspects of a given topic and share their related insights and experience with conference participants. In addition to enabling the transfer of knowledge, the conferences are a great opportunity to network with experts and luxury professionals across industries.