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Location promotion in 2018: "The big ones now swing the stick"

In a guest article in the Neue Züricher Zeitung (NZZ), Dr. Florian Keller argues that the USA and China are increasingly using the size of their domestic markets as a means of exerting pressure on international companies.

This trend, which also dominated Donald Trump's Davoser speech is not good news for small Switzerland: "The Federal Council must consider how Switzerland can be safeguarded as a location for investment if it is increasingly relying on power rather than competition to promote investment."

Ambassador Portraits

Swiss Ambassadors in the “Centers of Power” between 1945 and 1975

Champagne cocktails, stately residences, and secret networks - there are few other professions in public administration with as many stories and myths as being a diplomat. Dr. Florian Keller portrays eight outstanding ambassadors who represented Switzerland in the world's most powerful centers. Who were these people and what were the career paths that led them to these postings.

The book is available in German as an e-book from Chronos Verlag.

Guide to the Swiss political system

Leitfaden durch das politische System der Schweiz

The guide provides a clear, well-founded and practice-oriented overview of the Swiss political system. It explains how the various political actors function, shows the connections and connections between them and explains the background.

The author of the book is Dr. Christoph Ebnöther, a lecturer at the ZHAW School of Management and Law since 2002. Co-author of the chapter on foreign policy is Dr. Florian Keller, Head of the Center for EMEA Business.