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Business in the Middle East

“Middle East & Africa are fast growing regions with huge resources and a large number of customers; entering and developing business in these culturally different markets is a challenge. We help you to solve these challenges in a sustainable manner.”

Khaldoun Dia-Eddine, Head Middle-East & Africa Business Desk


The Center for Business in the Middle East and Africa focuses on the member states of the Gulf Cooperation Council, Iran, Turkey, and Sub-Saharan Africa. We maintain long-term relationships in these regions. Based on our strong network and practical experience, we provide competent support for your future business activities in these regions and analyze your potential to expand.


Continuing Education and Training

Research and Consulting

Our team is able to draw on a wide range of competencies and experience. We also offer practically oriented training solutions tailored to the needs of specific customer segments, sectors of industry, or geographic regions. We support you, your company, and your employees in operating effectively at an international level.

In particular, wie offer consulting services in the following areas:

  • Intercultural communication
  • Intercultural negotiations
  • Islamic finance
  • International business / internationalization
  • Management and leadership
  • Leadership and strategic management simulation
  • International project management
  • Coaching

Cooperation Partners

We work with Swiss institutions (and its members) which are or would like to be active in the Middle East and African markets - be it as network partners, agents, academic partners, or consultants. We are continually expanding and strengthening our network in this region - internationally, nationally, and locally. Our cooperation partners include:


Seminar for Lugano police corps:
How to explain the ban on concealment to Arab guests
More Information

Iran: Spotting and Vetting Opportunities  
Partners: Brasidas, Geopolitical Alpha
More Information

Interlaken Tourismus / Schweiz Tourismus
Intercultural communication: various workshops/training for guests coming from the Middle East)