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Center for EMEA Business

“EMEA (Europe, Middle East and Africa) is one of the three largest regions in the world, alongside Asia and America. The unbelievable political, economic and cultural diversity must be carefully analyzed and used effectively.”

Dr. Florian Keller, Head of Center for EMEA Business

Business in Europe

Business in Europe

The centre follows the relevant economic and political developments throughout Europe and imparts well-founded knowledge in order to understand the interplay between politics and business.

Business in the Middle East

Business in the Middle East

The markets in Europe are stagnating. As a result, an increasing number of Swiss companies are opening up new, more dynamic markets, with the Middle East and Africa offering promising opportunities.




The Center for EMEA Business investigated the nearshoring trend. Special emphasis was put in the optimal nearshoring location decision of Swiss IT firms. We developed a Nearshoring Index that indicates the attractiveness of different regions within Europe.

Foreign Affairs and Applied Diplomacy

CAS Foreign Affairs and Applied Diplomacy

As more and more players and private individuals interact on the international stage today, expertise in international relations and applied diplomacy is becoming increasingly important.

International Negotiation

International Negotiation

The success of negotiations in an international context depends on many factors, including adequate communication, tactical negotiation skills, and correct interpretation of behavior.



ZHAW Senior Lecturer at the 2019 Kuala Lumpur Summit

19 Februar 2020

At the invitation of Malaysia’s Prime Minister Mahathir Mohamad, several heads of state and government met at the 2019 KL Summit last December. Khaldoun Dia-Eddine, a senior lecturer at ZHAW, was invited to present his research on the digital revolution and Muslim countries.

Report in the SML-Blog

What is the Role of the Visegrád Four in Europe?

International Business Podium

30 September 2019

Highlevel representatives of Poland, Hungary, the Czech Republic and Slovakia participated in the first ZHAW International Business Podium event in Winterthur.

Report in the SML-Blog

Foreign Policy Discussions in the Volkart Building

6 September 2019
Federal Councillor Ignazio Cassis wants the work of his diplomats to be better anchored and understood by the people. On 3 September, the extensive tour of the Suisse led 10 FDFA employees for a day to their home canton of Zurich, or more precisely to Winterthur. 

Report in the SML-Blog (German)

Swiss Diplomats Visiting Winterthur

Meet the Ambassadors

3 September 2019
For Foreign Minister Ignazio Cassis it is essential to anchor Swiss foreign policy more firmly in domestic policy. A Tour de Suisse under the motto "Meet the Ambassadors" is now to stimulate exchanges between Swiss diplomats and the population in their respective home cantons.

Report in the SML-Blog (German)

Donald Trump Quotes Study by ZHAW SML Faculty Member

Tweet Donald Trump

28 June 2019
Current U.S. trade policy can be potentially positive for the U.S. economy - but only under certain conditions.With his study «Who is Paying for the Trade War with China?» senior researcher Benedikt Zoller-Rydzek has attracted the attention of no less than the President of the United States of America.


Report in the SML Blog (German)

Understanding the Mechanisms of Diplomacy

CAS Foreign Affairs & Applied Diplomacy

28 May 2019
In early 2019, the fourth CAS in Foreign Affairs & Applied Diplomacy took place over the course of two months. Participants from various industries and disciplines used the opportunity of this program to address the issue of international relations.

Report in the SML Blog (German)

Foreign Minister of Nepal Visits ZHAW

Aussenminister von Nepal besucht ZHAW

25 January 2019
The ZHAW welcomed a delegation headed by the Nepalese Foreign Minister, Pradeep Kumar GYAWALI, to Winterthur.

In addition to the visit of the World Economic Forum (WEF) in Davos, various aspects of the role of civil society for an independent foreign policy as well as possible fields of cooperation were discussed in an open exchange.

Report in the SML Blog (German)

Post-Brexit Study for the Scottish Parliament

Post-Brexit Studie

14 November 2018
How might the division of responsibilities within the United Kingdom look after withdrawal from the EU? And how can Scotland bring its interests to bear on UK foreign policy? A new study by the ZHAW School of Management and Law demonstrates the Swiss approach and has met with great interest in Edinburgh.


Report in the SML Blog (German)