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MAS in Insurance Management

Changes in the insurance sector together with feedback from CEOs, training instructors, and HR representatives led to the realization that there is a need for university-based continuing education at Master's level in the field of insurance management. Insurance companies are increasingly looking for employees with a detailed understanding of the insurance sector who possess the methodological tools to be able to solve demanding problems efficiently.


At a glance

Qualification : Master of Advanced Studies ZFH in Insurance Management UAS Zurich (60 ECTS)

Start : 20.08.2021

Duration : Month

Costs : CHF 33'800.00

Comment on costs : 

The fee includes all course materials.

In addition to this, approximately CHF 8,000 should be budgeted to cover the intensive study weeks (travel, accommodation, meals, etc.)


Location : 

Classes take place at the ZHAW School of Management and Law in Winterthur (close to the main railway station).

Language of instruction : German

Objectives and content

Target audience

The MAS in Insurance Management is aimed at ambitious specialists and team leaders from all business areas in the insurance sector wanting to acquire an in-depth insight into the insurance business together with a comprehensive understanding of management while continuing in professional practice. Participants must be able to demonstrate relevant professional experience in the insurance sector and hold a university degree while pursuing a specialist or executive career in the mid-term.


The insurance sector needs an increasing number of highly qualified specialists and executives. They are characterized by detailed specialist knowledge, analytical skills, practical experience, entrepreneurial thinking, managerial competence, and a pronounced orientation for action.

Emphasis is correspondingly placed on acquiring the following areas of competence:

  • Specialist and managerial skill in the leadership of large departments within an insurance company or a general agency
  • Specialist and managerial skill in the solving of insurance issues
  • Analytical and methodological competence as well as reflective and evaluation skill by means of practice-oriented research projects

The degree program offers a platform for professional advancement and enables already familiar subject areas to be studied in greater depth. Graduates of the MAS study program will be fully prepared for the current and future demands of the insurance industry.


CAS in Marketing and Sales for Insurance Companies


Strategic marketing of insurance companies

  •    Introduction  (market overview)
  •    Marketing management
  •    Product and innovation management
  •    Pricing
  •    Sales
  •    Sales control


Customer relationship management of insurance companies

  •    Dimensions of relationship orientation
  •    Special features of customer relationships in assurance
  •    Client-orientation (quality management, service management, client retention management,complaints management)
  •   Analytical customer relationship management (aCRM) and client-oriented controlling
  •    Key account management


CAS in Strategic, Financial, and Operational Management for Insurance Companies


Strategic management of insurance companies

  •    Business processes (underwriting, inventory management, performance and damage)
  •    Organization of insurance companies (models of organizational structures in the insurance sector, organization forms of the future)


Financial and operational management of insurance companies

  •    Value-oriented control
  •    Profit and loss accounts, and balance sheets of insurance companies
  •    Profitability measurement
  •    Strategic management
  •    Strategy processes
  •    Strategic change



CAS in Regulation, Law, and Risk Management


Supervision and insurance law

  •    Insurance law
  •    Regulatory requirements in the company
  •    Solvency systems (SST, Solvency II)
  •    Differing banking and insurance regulations in Switzerland



Risk management and corporate governance

  •    Risk landscape of an insurance company
  •    Basic principles of risk management in insurance
  •    Risk measurement and evaluation of different risk categories
  •    Evaluation of solvency
  •    Corporate governance



CAS in Leadership and International Insurance Management


Employee development, leadership, and insurance management

  •    competence management
  •    HR marketing
  •    International HR marketing
  •    Leadership
  •    Change management


Distinguishing features, trends, challenges, and opportunities in global insurance markets

  •    Distinguishing features and characteristics of core markets within the EU and selected Asian countries
  •    Insurance systems and their performance compared to international standards
  •    The economic significance of the insurance sector in selected countries
  •    Trends


The MAS in Insurance Management is characterized by methodological diversity. In addition to classroom discussion, lectures, exercises, case studies, and work on case examples from practice, a strong emphasis placed on the practical application of course content.


Part-time program

Enquiries and contact




Experienced specialists or executives from the insurance industry with a university degree. Admission based on other qualifications may be possible.

Information for applicants

The principal language of instruction is German.

Some course materials may be in English and selected events will also be conducted in English (recommended level B2).

Start Application deadline Registration link
20.08.2021 20.07.2021

Downloads and brochure