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72 hours crisis

An article in the current ZHAW university magazine Impact about the crisis simulation module - the final seminar of the MBA.

The management struggles for the survival of the company: pure hectic, almost day and night. It is only a crisis simulation. But the final seminar in the MBA challenges the participants to their limits.

“The significance of the crisis simulation is immense,” says Florian Keller, head of the Master of Business Administration (MBA) program at the School of Management and Law. In such situations, he says, it becomes clear which skills a person can actually draw on, even under time pressure and controversial circumstances.

Article in the ZHAW Magazine Impact (German)