Platform economy in insurance intermediation
At a glance
- Project leader : Prof. Angela Zeier Röschmann
- Co-project leader : Lukas Stricker
- Project status : completed
- Funding partner : Innosuisse
- Project partner : Emilian GmbH
- Contact person : Angela Zeier Röschmann
Description
A platform economy approach has disrupted many industries but
does not yet exist in the insurance industry. The aim of this
research project is to explore the potential for insurance
intermediation.
Insurance purchase has hurdles: limited risk awareness, financial
literacy, access to suppliers and existence of information
asymmetry. Insurance intermediaries effectively mitigate such
hurdles and thus add significant value to customers in terms of
access to coverage and increasing transparency. Therefore, it is no
surprise that there is a demand for info-mediation and
intermediation. However, the typical intermediary currently is a
small firm, specialized on selected coverages and has a low degree
of digitalization. Is a platform economy approach the solution?
The project rests on the concept of business model innovation.
Methods applied will include systematic literature review, content
analysis, business modelling and risk analysis.