Publications and projects according to DDC 659: Advertising and public relations

• Mahlow, Cerstin,

  2023.

  KI und Litigation-PR.

  In:

  8. Litigation-PR-Tagung, Winterthur, Schweiz, 9. November 2023.

• Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,

  2023.

  Enhancing digital advertising with blockchain technology.

  Journal of Interactive Marketing.

  59(1), pp. 76-98.

  Available from: https://doi.org/10.1177/1094996823118554

• Garibay, Adriana,

  2023.

  The perception and influence of advertisements of selected animal agricultural products on consumers in Switzerland.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-28888

• Meyer Kälin, Margrit,

  2022.

  Beyond Psssst! : der Film der ZHAW Hochschulbibliothek.

  Bibliothek Forschung und Praxis.

  46(1), pp. 38-42.

  Available from: https://doi.org/10.1515/bfp-2021-0086

• Garcia, Veronica,

  2022.

  Google's privacy settings – personalized advertising : an exploratory study on Swiss students' advertising setting choices, awareness, and education.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-27114