Publications and projects according to DDC 658.8: Marketing management

• Blumer, Yann; Czellar, Sandor; Duque, Diana; Haasova, Simona; Kühne, Swen J.; Rahmani, Leila; Schubert, Renate; Streule, Pascal; Waller, Gregor,

  2024.

  Swiss Sustainable Consumption Observatory (SSCO) 2021-2023 : key insights from the first three waves.

  ZHAW Zurich University of Applied Sciences.

  Available from: https://doi.org/10.21256/zhaw-2496

• Rüeger, Brian; Volkmar, Gioia,

  2024.

  Unternehmen zwischen Hype & Schock.

  SWA Jahresbericht 2023 : The AI Revolution.

  pp. 14-17.

  Available from: https://swa-asa.ch/wAssets/docs/jahresberichte/de/2023-jahresbericht-swa.pdf

• Müller, Steffen; Seiler, Roger; Völkle, Melanie,

  2023.

  Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry.

  International Journal of Market Research.

  Available from: https://doi.org/10.1177/14707853231219648

• Strässner, Anna-Maria; Merdzanovic, Adis; Suvada, Adrienne,

  2023.

  Employer Branding Studie 2023 : Status-quo und Erfolgsfaktoren im Employer Branding bei Schweizer Unternehmen.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-29013

• Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther,

  2023.

  Private labels and negative information : effects across retailers [paper].

  In:

  EMAC Regional Conference, Athens, Greece, 27-29 September 2023.