Research activities School of Applied Linguistics
The latest publications and projects from the School of Applied Linguistics.
Publications
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2021.
Journal of Translation Studies.
1(1), pp. 109-140.
Available from: https://doi.org/10.3726/JTS012021.7
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2021.
Maschinelle Übersetzung für akademische Texte.
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-22301
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Keel, Guido; Weber, Wibke, eds.,
2021.
1. Auflage.
Baden-Baden:
Nomos.
ISBN 978-3-8487-8265-9.
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2021.
Murphy's law : Kommunikative Schnittstellen
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In:
ZHAW Angewandte Linguistik, ed.,
Angewandte Linguistik für Sprachberufe.
Berlin:
De Gruyter.
pp. 96-104.
Available from: https://doi.org/10.1515/9783110748796
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Delorme Benites, Alice; Lehr, Caroline,
2021.
NMT Literacy for future language professionals : changing perceptions.
In:
International conference on translation, interpreting and cognition : book of abstracts.
3rd ICTIC, Forlì, Italy, 2 - 5 November 2021.
Università di Bologna.
pp. 16.
Projects
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Akteure – Diskurse – Medien
The objective of the project is to explore to what extent central developmental steps of school pedagogy from the mid-19th century are related to current debates in Switzerland. The hypothesis being investigated is that the school as an educational institution became the exposed object of the social statistics that ...
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Machine Subtitling of Videos
We investigate if and how the quality of video subtitles generated by AI-based technology (i.e. transcription and machine translation of spoken language) can be scored automatically.
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Creative Agility – How art-based strategies transform digital and analog communication in organizations
As part of the EU-funded Erasmus+ project "Creative Agility", the ZHAW, together with adult education partners from Liechtenstein, Germany and Austria, is exploring how art-based strategies transform digital and analog communication in organizations. The aim of the project is to develop a curricular training concept ...
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To be liked or not to be liked – what makes a photo interesting?
Photos are a wonderful medium in corporate and science communications to showcase what faculty, staff, and students do at the ZHAW. But which photos are interesting and which are not? The aim of our project is to better understand the aesthetic and semantic characteristics of the photos in relation to the academic ...
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Identifying and understanding Native Ads