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Market expansion and product strategy of the 'IBDoc Calprotectin home test' for B2B customers

Description

Target group analysis and product requirement definition: Semi-structured interviews and web-based product demonstrations with clinical study nurses.

Key Data

Projectlead

Project team

Project partners

BÜHLMANN Laboratories AG

Project status

completed, 03/2019 - 12/2019

Funding partner

Innosuisse

Project budget

15'000 CHF