Traffic, Safety and Environmental Psychology

What are the causes of suboptimal behaviour – suboptimal because it is unsafe or because it runs counter to achieving energy efficiency goals, for instance?

How do misjudgements relate to objective conditions? How can findings be utilized for prevention? Research conducted by the Traffic, Safety and Environmental Psychology section is characterized by detailed, meaningful analyses of given situative and personal characteristics for the purpose of providing effective support for the planning of interventions.

Research topics

Traffic and safety

Our research focuses, for example, on town centres without pedestrian crossings that feature special operating regimes and adequate design of the road space. In further projects, e.g. evaluations of bicycle campaigns, traffic psychology effects are important.

Environmentally sound mobility behaviour

Several ongoing research projects are focusing on special features of behaviour (and experience) in connection with energy-efficient mobility behaviour.



  • Traffic Psychology
  • Social Psychology
  • Sociology


Head of Section Traffic, Safety and Environmental Psychology

Prof. Dr. Markus Hackenfort

Prof. Dr. Markus Hackenfort

Programme Director, CAS Subject Teacher for ...
Lecturer of Quantitative Methods, Experimental ...

+41 (0) 58 934 83 73



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"Times are changing" – Why People Change The Way They Travel. Finding And Explaining Specific Reasons for Changes in Travel Modes

: Kongressbeitrag.

In: BEHAVE 2016. 4th European Conference on Behaviour and Energy Efficiency. Coimbra: University Coimbra. Peer reviewed.

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Energy Efficient Technology - Badly Communicated

: The Importance of Energy Label Design.

In: Cognitive Psychology Section Annual Conference. Kongress. (2. September 2016). Barcelona: British Psychological Society. Peer reviewed.

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Plane or Train? CO-2-Emission Information, Price and Some Other Factors Explaining Travel Mode Choices by Millennials

: Kongressbeitrag.

In: BEHAVE 2016. 4th Conference on Behaviour and Energy Efficiancy. Coimbra: Universtiy of Coimbra. Peer reviewed.

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Divide et impera: how to leverage energy efficiency programmes in Swiss SMEs


In: eceee 2015 Summer Study on energy efficiency. First fuel now. (351/360). Stockholm: Peer reviewed.

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Einfluss von Routine auf das Blickverhalten im Strassenverkehr


Strassenverkehr / Circulation Routière, 3. 14-19. Peer reviewed.

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Negawatt statt Megawatt

: Forschungsprojekt zur Verbesserung der Wirkung von Energieeffizienz-Programmen bei KMU.

Bern: Bundesamt für Energie (BFE).

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What Drives SME to Energy Efficient Behavior?

: Results of a Swiss Survey.

In: Poster presented at Behavior, Energy & Climate Change Conference. Sacramento: BECCC. Peer reviewed.