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The future of coffee is increasingly research & innovation driven

Switzerland is ideally positioned to drive this transformation.

Prof. Dr. Yeretzian, Head of the Coffee Excellence Center of the ZHAW discussing coffee, Nestle, Starbucks and the future of coffee on CNN Money - featuring Switzerland as a hotspot on coffee.

Coffee has gone through a transformation from a craft to a premium and high-tech product. While coffee has long been a commodity, the situation has fundamentally evolved over the past 10 years. Grow in the coffee sector is increasingly research & innovation driven. In this transformational time for the coffee sector, the Coffee Excellence Center of the ZHAW is playing a critical role in supporting the coffee sector creating profitable innovation in products and services and driving its future growth in terms of value.

⇒ Watch the interview with Chahan Yeretzian

⇒ Go to ZHAW Coffee Excellence Center