New study on internal communication in digital transformation
Digital transformation is rapidly changing internal communication and providing major challenges. Katharina Krämer, Nicole Rosenberger and Markus Niederhäuser from the IAM Institute of Applied Media Studies surveyed 12 communication managers from medium-sized Swiss companies in a study and asked them about internal communication in times of digital transformation.
At the IAM Institute of Applied Media Studies, in the “Organisational Communication and Management” area of specialisation and research, Katharina Krämer, Nicole Rosenberger and Markus Niederhäuser have published a working paper with the results of a qualitative study on the internal communication of medium-sized companies in Switzerland. A special focus was placed on the three functions of internal communication: information provision, communication and collaboration, as well as on the associated use of the intranet. The findings of the survey and from theory were condensed into 15 recommendations for action in the four dimensions of strategy, organisation, culture and technology. It is shown that there is considerable scope for internal communication management to drive digital transformation forward, in cooperation with company management.
Go to summary of study results (German)
Go to study:
Krämer, Katharina; Niederhäuser, Markus; Rosenberger, Nicole (2020):
Internal communication of medium-sized companies. Assessing the current situation and the need for development in the area of internal communication management during digital transformation. Winterthur: ZHAW Zurich University of Applied Sciences. (Working Papers in Applied Linguistics 18).
Katharina Krämer, Lecturer, researcher and consultant
Nicole Rosenberger, Professor and Head of the “Organisational Communication and Management” area of specialisation and research
Markus Niederhäuser, Head of IAM continuing education, lecturer, researcher and consultant
More about the project:
The project is part of the “Digital Transformation and Communication” focus area of the “Organisational Communication and Management” area of specialisation and research at the IAM Institute of Applied Media Studies of the ZHAW Zurich University of Applied Sciences. The study was made possible at the suggestion of and with partial financing by the companies isolutions AG and ahead AG.
Continuing education:
Under the programme management of Nicole Rosenberger, Professor and Head of the “Organisational Communication and Management” area of research and specialisation, the IAM offers a “CAS in Digital Transformation and Communication” as a continuing education course in which communication managers develop competences so that they can meet current and future requirements of digitising companies.
Further information on the CAS in Digital Transformation and Communication (German)