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Conditions for admission

To be admitted for enrolment in this programme, you will need to meet the following requirements:

  1. Present either a baccalaureate diploma - which may be either a Swiss general baccalaureate (in German, "gymnasiale Maturität"), a Swiss specialist baccalaureate (in German, "Fachmaturität"), a Swiss vocational baccalaureate (in German, "Berufsmaturität") - or an equivalent qualification from another country.
  2. Pass the professional aptitude test.

You are not required to demonstrate practical professional experience (e.g. a year of work experience) in order to be admitted to the BA in Communication.

If you completed your education in Switzerland, you must have obtained a baccalaureate diploma in whichever educational track (e.g. general, specialist or vocational) you pursued. Exceptions to this rule are made for the following higher education degree certificates:

If you have gained a foreign qualification either abroad or in Switzerland which allows you access to higher education (e.g. Abitur or International Baccalaureate), please submit the documents requested so that your qualification can be checked for equivalency. This equivalency verification process follows the specifications outlined by swissuniversities and takes place after your application has been submitted.

In order to determine in advance whether you are likely to fulfil the admission requirements, please consult this flow chart, which takes you through the recognition process for foreign qualifications. The criteria and steps outlined in the flow chart are also explained in our Fact Sheet for Applicants from Abroad. Enrolment costs for candidates from outside Switzerland are the same as those applicable to Swiss candidates. However, the course fees payable by students from outside Switzerland may be higher. There are no restrictions on numbers for foreign students.

Admissions procedure

In addition to the formal admission requirements which apply to any degree programme at a university of applied sciences, success in the JO course of study and the professions for which it prepares students also critically depends on students exhibiting above-average suitability for and interest in the communications professions. Before each course of study, the IAM therefore carries out an admissions assessment to gauge the extent to which candidates possess these attributes. These admissions assessments are jointly conducted by selection experts and specialists working in the communications field.

Participation in an admissions assessment, which is a prerequisite for enrolment to study at the IAM, costs CHF 600. The admissions assessment consists of a 4-hour written paper and a 45-minute oral examination. It assesses the extent to which candidates correspond to the profile of requirements necessary for going on to develop appropriate professional competence. It thus supports an assessment of candidates’ future success in their studies and subsequent professional careers.

Due to the coronavirus pandemic, the professional aptitude test is to be conducted as a distance examination. Candidates will be guided through the written part of the examination online and complete the assessment interview with the assessors in a video conference.