In the course of your studies in the Bachelor in Communication, you choose between the specialisation in Journalism or Organisational Communication. Both specialisations offer you a degree that is in demand in the professional market and in society.

During the programme, you focus on a wide range of practical tasks. You create print, audio, video and online posts as well as develop and implement communication measures. You exhibit creativity, intuition and reflection in combining digital technologies to reach your target groups and facilitate change.

In the areas of professional practice and subject knowledge, you gain the expertise and experience needed to work in the field of journalism or organisational communication. At the same time, you learn how to critically question, analyse and further develop professional practice as well as apply research to your own work.

In the areas of languages and contexts, you sharpen your communication tools and prepare yourself to engage with topics and areas of life that people communicate about. You recognise the limits of your own skills and knowledge and learn how to collaborate with others.

You hone your profile through your choice of specialisation, project seminars, practical workshops and your Bachelor’s thesis. By enhancing your theoretical knowledge, practical experience and professional network, you develop your own competence profile for the next steps in your professional journey and beyond.

Those who graduate from the BA in Communication with a good grade not only position themselves excellently in practice, but also qualify for a Master’s programme. This provides the option to specialise and excel further in your chosen subject by supplementing your profile with an additional layer of scientific precision.

Good to know

What sets a Master’s degree apart from a Bachelor’s degree in the same professional field?
After gaining your Bachelor’s degree, you are well equipped to perform tasks in your professional field in a considered and successful manner. However, the Master’s degree takes you much further: you can take on strategic tasks in an international environment.

How will a university degree and an individualised profile benefit me in my profession?
In the BA, you develop basic skills in your study areas and are able to recognise the opportunities your profile provides for entering the profession. There, you are positioned to act in a skilled, reflective and professional manner in the interest of your organisation and profession – as well as your future career.

Who can pursue a Master’s degree after completing the BA in Communication?
Those who graduate from the BA in Communication qualify for the MA in Applied Linguistics at the ZHAW. A Master’s degree in this programme, for example in international organisational communication, will set you apart worldwide as an expert in your chosen area of specialisation and as somebody who possesses profound knowledge and a sophisticated skill set.