Organisational Communication and Public Spheres
In the professorship of Organisational Communication and Public Spheres, we investigate how language use in society creates added value. Together with project partners, we research and develop practices for public storytelling, management and strategic communication, and governance. This enables us to discover how individual communication solutions, processes and contributions to discourses can be designed to ensure an organisation’s success. Our findings act as a catalyst for advancing research because digitalisation and societal change are highlighting the importance of language use for organisations. We enable people in communication professions and teams with communication tasks to reflect on practices and to contribute to the development of their companies.
The "Handbook of Management Communication" was published in 2021, with 54 authors from 14 countries across 4 different continents presenting and discussing various theoretical approaches and practical cases. They show how the use of language can drive value creation in the modern world of organisation.
This project, which was funded by the Swiss Federal Office of Energy, investigated public discourses on the future of energy over several years. In doing so, it placed a focus on democratic dialogue, the use of keywords, multilingualism and methods of strategic environment monitoring.
The coronavirus pandemic has confronted companies with challenges. It has also become clear that the conditions for strategic communication have permanently changed. A blog post and media report highlight experiences and perspectives.
The Digital Discourse Lab (together with the Professorship of Digital Linguistics) researches public discourses in controversial fields of communication. It advises its industrial and organisational partners on issues relating to the observation and analysis of a digitised environment and works with them to develop strategic solutions.
Creative Agility – How art-based strategies transform digital and analog communication in organizations
As part of the EU-funded Erasmus+ project "Creative Agility", the ZHAW, together with adult education partners from Liechtenstein, Germany and Austria, is exploring how art-based strategies transform digital and analog communication in organizations. The aim of the project is to develop a curricular training concept ...
The "Narrative Recherche" as an artistic method in a Municipal Context
The company is subject to change processes. And with it organizations, institutions and companies. The way we think, act and communicate is changing. How do we respond to these changes? How do we shape change? With which images, with which stories do we tell about ourselves? How do we give our social, our ...
Public COVID-19 pandemic discourses
The containment of the COVID19 pandemic relies heavily on the communication between public health organizations and individual social groups. Therefore, public discourses and discursive practices of specific audiences play a crucial role in the policy implementation during a pandemic. Through discourse analysis and ...
The results and know-how from our research and consulting services are integrated into teaching in the BA in Communication and the MA in Applied Linguistics – in particular the Specialisation in Organisational Communication. We are also committed to lifelong learning, which is why we offer participants in full-time employment courses of study (the CAS Political Communication and the CAS Communications Consulting) that tackle developments in the sector and facilitate individual reflection and innovation.