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SACM Annual Conference 2020 – Media Literacy

Winterthur, ZHAW April 23/24, 2020

There is a variety of definitions of media literacy that go beyond the classical understanding of media competence. Media literacy is often defined as the way broadcasters and recipients of public and semi-public communication construct and receive media content. In the course of digital change, the term media literacy has increasingly moved into educational policy and economic contexts and is seen as an instrument for political and economic goals. The aim of the SACM 2020 is therefore to examine media literacy from different perspectives (including theoretical, methodological, multidisciplinary, historical) and to discuss it in different professional contexts.

Call for papers

Contributions dealing with the following questions are welcome:


The conference is aimed at the national and international professional public. Contributions and presentations can be submitted in German, French, Italian or English language. The visualisation at the conference (Power Point or similar) mandatorily has to be presented in a different language than the oral presentation, so that attendants of other languages can remain connected. SACM membership is not a prerequisite for giving a presentation.

Please refer to the call for papers for detailed information on the submission process.

Important dates

Start of submission: 1 September 2019
Submission deadline: 14 October 2019
Information on review results: 20 December 2019
Start of registration: 3 February 2020
Registration deadline: 1 April 2020
Get-together, IAM live: 22 April 2020
Conference: 23/24 April 2020


The conference will take place at the School of Applied Linguistics in Winterthur. Situated 25 kilometres north-east of Zurich, Winterthur is Switzerland’s sixth largest city and offers a rich cultural life as well as excellent travel connections in all directions. It is located near Zurich’s international airport, which is only 20 minutes away by train or car.

We recommend travelling to the school by public transport, since it can be easily reached by train or bus and we cannot offer any parking on campus. However, paid short- and long-term parking spots are available nearby. The main train station, which is served by numerous regional, national and international express trains, is only a short five-minute walk away.


For a reduced rate please mention that you are attending the SGKM 2020 at the Zurich University of Applied Sciences.

Organising committee