Courses of study

Journalism/Organisational Communication (JO) is the bachelor degree programme offered by the IAM, the Institute of Applied Media Studies at the Zurich University of Applied Sciences.

The JO bachelor degree programme is practical in its orientation and practical and theoretical aspects of the course are of broadly equal weight, as are practical exercises and more reflective study. Because its syllabus is modular, it enables students to plan their studies individually and structure their schedules flexibly, according to the time they have available. As a result, the JO programme is suitable both for those starting out in this field and those with greater experience.

Fostering employability and mobility in a rapidly changing trade

The JO programme aims to provide both employability and professional mobility in a networked world. Its modular structure means that whether you are entering the discipline after completing your secondary education, are switching to it from another discipline or wish to move ahead by building on your existing skills in journalism and communication, the JO programme provides a route to a recognised bachelor degree in Communication with a clear practical focus. Your study plan for progressing along that path and the structure of your timetable will depend on your individual choices and circumstances. The IAM’s Bachelor in Communication degree prepares you for a career in which you both have, and must have, a say.

Consecutive master degrees for communication professionals

The IAM’s consecutive master’s degree programmes are designed for students who have recently completed their bachelor degree. These master’s programmes provide students with an opportunity of broadening and deepening the skills and knowledge they acquired during their BA degree courses. They prepare students for academic work (with the possibility of going on to a PhD), for journalism or for a variety of roles in the field of organisational communication, such as communication consultancy or editorial management, and in different spheres of society, such as business or culture.

The IAM offers two MA programmes with different specialisations: the Master of Arts in Applied Linguistics, with a specialisation in Organisational Communication, and the Master of Arts in Art Education, with a specialisation in publishing studies. The IAM is also involved in the Master of Arts in Digital Journalism, which can be pursued part-time, parallel to employment, and which can be accepted as a pre-requisite for a doctoral programme.