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BICAR is now roo and international

Founded in 2016 as a ZHAW spin-off company, Share your BICAR AG stands for the urban mobility of the future. The company now hits the market with a new product ready for series production. Roo is on a global expansion course, planning to build 150,000 vehicles until 2030.

Individual urban mobility is being transformed amid the climate crisis, the electrification of vehicles and increasing legislative restrictions. It is undisputed that the urban vehicles of the future must be sustainable and easily accessible. “Based on the forecast that 70 per cent of the global population will live in urban centres by 2050, and that at least 40 per cent of them will use private transportation, the mobility solution for tomorrow will have to go in the very direction we have taken with roo,” says CEO and founder Adrian Burri, who is also the Head of the ZHAW’s Centre for Product and Process Development (ZPP).

New identity for a new generation

Founded as a ZHAW spin-off company, Share your BICAR AG obtained road approval for its vehicles in 2019 after extensive testing. An updated version of these vehicles is now ready for an international pilot phase under the new brand name roo. The name is short for ‘kangaroo’: an animal which, much like a three-wheeled vehicle, draws its stability and agility from its two hind legs and supporting tail. Moreover, kangaroos are able to survive on limited resources and they also provided inspiration for the transport pouch in the front of the vehicle.

Ambitious plans

The new identity reflects the company’s international orientation; in addition to Switzerland and Europe, roo has generated a lot of interest across the world, above all in India and the US. The high percentage of private vehicles in these countries’ major cities is a great challenge and India already has its fair share of two- and three-wheeled vehicles. “In 2022/23 we will focus our efforts on Europe and the US and then expand towards India in 2024,” summarises Adrian Burri and adds: “If we manage to realise our estimated potential, we will have produced more than 150,000 vehicles by 2030.”

More information

Find the full media release and further information here: