Dr. Marta Zampa

Dr. Marta Zampa

Dr. Marta Zampa
ZHAW School of Applied Linguistics
Theaterstrasse 15c
8400 Winterthur

+41 (0) 58 934 77 60

Personal profile

Position at the ZHAW

Research associate


Expertise and research interests

Argumentation theory, media linguistics, ethnography, communication, newsmaking process, discourse analysis, political discourse, multimodal argumentation

Educational background

2015: PhD in Communication Sciences at Università della Svizzera italiana (USI Lugano, CH)
2011: Master of Arts in German-Italian Studies at the University of Bonn (DE) and the University of Florence (IT)
2009: Bachelor of Arts in German and English at the University of Udine (IT)

Professional milestones

since September 2017:
coordinator of the core program of the Master in Applied Linguistics (ZHAW)
since April 2017:
manager of the doctoral program in Applied Linguistics "Argumentation in professional practice" (ZHAW and USI)
since September 2015:
research associate at ZHAW;
lecturer at the Institute of Argumentation, Linguistics and Semiotics of Università della Svizzera italiana (Lugano, CH)
manager of the media-monitoring platform Language Experts

February 2012-August 2015: Research assistant at Institute of Argumentation, Linguistics and Semiotics of Università della Svizzera italiana (Lugano, CH)

October 2010-January 2012: teacher of Italian as a Foreign Language at the University of Bonn, the Language Center of the University of Bonn and Bonn's Adult Education Center

Membership of networks


Peer-reviewed articles/chapters

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Multilingualism and the media


In: Colleen Cotter; Daniel Perrin (Hg.). Handbook of language and media. London: Routledge. Peer reviewed.

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Vom Ringen um den guten Text. Kommunikatives Potenzial im Energiediskurs.


In: Nicole Rosenberger Staub; Ulla Kleinberger (Hg.). Energiediskurs. Perspektiven auf Sprache und Kommunikation im Kontext der Energiewende. Bern: Peter Lang. Peer reviewed.

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Arguing with oneself

: The writing process as an argumentative soliloquy.

Journal of Argumentation in Context., 5, 1. 9-28. Peer reviewed.

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Do we still need an army like in the First World War?

: An argumentative analysis of a television debate on abolishing compulsory military service in Switzerland.

Discourse & Communication 1-21. Peer reviewed.

Non-peer-reviewed articles/chapters

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Fragmentary narrative reasoning

: On the enthymematic structure of journalistic storytelling.

In: 15th International Pragmatics Conference (IPrA). Belfast: University of Belfast.


Green discourse about nuclear energy in multilingual Swiss media.


In: 18th International Association of Applied Linguistics (AILA) World Congress. Rio de Janeiro: Federal University of Rio de Janeiro.

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With the best intentions, and the worst arguments.

: The "Fertility Day" campaign in Italy. .

In: 2nd European Conference on Argumentation (ECA). Fribourg: University of Fribourg.

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“voilààààààà wow!”

: Verbalizing emotions in collaborative newswriting.

In: International Conference on Language and Emotion. Madrid: National Distance Education University.

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Journalistic writing “is a bit like a puzzle”

: Keeping track of multiple voices with a combined linguistic and argumentative approach.

In: VALS ASLA Conference "The Process of differentiation: language practices in social interpretation". Geneva: University of Geneva.

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Journalistisches Übersetzen als Laienkultur

: Ad-hoc-Regie im internationalen Nachrichtenfluss.

In: sprach-kultur-en. 3. Kongress der Gesellschaft für Angewandte Linguistik (GAL). Koblenz: Universität Koblenz-Landau.


Objectivity in newsmaking: an argumentative perspective


Argumentation, Objectivity, and Bias: Proceedings of the 11th International Conference of the Ontario Society for the Study of Argumentation (OSSA), 18-21 May 2016.

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Authority-based arguments in professional interactions

: A discursive perspective.

In: 1st Argumentation and Language Conference. Linguistic markers, discoursive processes, cognitive operations. Lausanne: University of Lausanne.

Publications before appointment at the ZHAW

Unpublished PhD Dissertation:

Zampa, Marta. 2015. News values as endoxa of newsmaking. An investigation of argumentative practices in the newsroom. Lugano: Università della Svizzera italiana.

Articles in peer-reviewed journals and conference proceedings:

Luciani, Margherita, Andrea Rocci, and Marta Zampa. 2015. Capturing editorial gatekeeping through the analysis of argumentation in editorial conference discussions. In Procedeeings of the VALS ASLA conference “Norme linguistiche in contesto“, USI (Lugano, Switzerland), 12-14th February 2014, edited by Matteo Casoni, Sabine Christopher, Alain Kamber, Johanna Miecznikowski, Elena Pandolfi and Andrea Rocci.

Zampa, Marta. 2013. “Che paura avete voi?” Collocations of it. paura in Giovanni Boccaccio’s Decameron. Yearbook of Phraseology. 4 (1): 45-64.

Conference proceedings:

Zampa, Marta. 2015. Arguing with oneself in writing for the news. Proceedings of the 8th Conference of the International Society for the Study of Argumentation, University of Amsterdam (The Netherlands), 1st-4th July 2014.

Zampa, Marta. 2014. The editorial meeting discussion as an argumentative activity type. In Virtues of Argumentation. Proceedings of the 10th International Conference of the Ontario Society for the Study of Argumentation (OSSA), 22-26 May 2013, edited by Dima Mohammed and Marcin Lewiński. Windsor, ON: OSSA.

Book and conference reviews:

Labrie, Nanon, Rebecca Amati, Anne-Linda Camerini, Marta Zampa, and Claudia Zanini. 2015. “What’s In It For Us?” – Six Dyadic Networking Strategies in Academia. Studies in Communication Sciences. 15:158-160.

Rocci, Andrea, and Marta Zampa. 2013. Peter A. Cramer: Controversy as News Discourse. Argumentation. 27 (3): 327-336. DOI: 10.1007/s10503-012-9283-6

Zampa, Marta. 2012. Report on the conference “Narration and Argumentation”. 2012. Studies in Communication Sciences. 12 (1): 58-60.