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Dr. Marta Zampa

Dr. Marta Zampa

Dr. Marta Zampa
ZHAW School of Applied Linguistics
Theaterstrasse 15c
8400 Winterthur

+41 (0) 58 934 77 60

Personal profile

Position at the ZHAW

Research associate

Expertise and research interests

Argumentation theory, media linguistics, ethnography, communication, newsmaking process, discourse analysis, political discourse, multimodal argumentation

Educational background

2015: PhD in Communication Sciences at Università della Svizzera italiana (USI Lugano, CH)
2011: Master of Arts in German-Italian Studies at the University of Bonn (DE) and the University of Florence (IT)
2009: Bachelor of Arts in German and English at the University of Udine (IT)

Professional milestones

since August 2018:
head of the core program of the Master in Applied Linguistics (ZHAW)
since April 2017:
manager of the doctoral program in Applied Linguistics "Argumentation in professional practice" (ZHAW and USI)
since September 2015:
research associate at ZHAW;
lecturer at the Institute of Argumentation, Linguistics and Semiotics of Università della Svizzera italiana (Lugano, CH)
manager of the media-monitoring platform Language Experts

September 2017-July 2018: manager of the core program of the Master in Applied Linguistics (ZHAW)
February 2012-August 2015: Research assistant at Institute of Argumentation, Linguistics and Semiotics of Università della Svizzera italiana (Lugano, CH)

October 2010-January 2012: teacher of Italian as a Foreign Language at the University of Bonn, the Language Center of the University of Bonn and Bonn's Adult Education Center

Membership of networks


Publications and conference contributions

Publications before appointment at the ZHAW

Unpublished PhD Dissertation:

Zampa, Marta. 2015. News values as endoxa of newsmaking. An investigation of argumentative practices in the newsroom. Lugano: Università della Svizzera italiana.

Articles in peer-reviewed journals and conference proceedings:

Luciani, Margherita, Andrea Rocci, and Marta Zampa. 2015. Capturing editorial gatekeeping through the analysis of argumentation in editorial conference discussions. In Procedeeings of the VALS ASLA conference “Norme linguistiche in contesto“, USI (Lugano, Switzerland), 12-14th February 2014, edited by Matteo Casoni, Sabine Christopher, Alain Kamber, Johanna Miecznikowski, Elena Pandolfi and Andrea Rocci.

Zampa, Marta. 2013. “Che paura avete voi?” Collocations of it. paura in Giovanni Boccaccio’s Decameron. Yearbook of Phraseology. 4 (1): 45-64.

Conference proceedings:

Zampa, Marta. 2015. Arguing with oneself in writing for the news. Proceedings of the 8th Conference of the International Society for the Study of Argumentation, University of Amsterdam (The Netherlands), 1st-4th July 2014.

Zampa, Marta. 2014. The editorial meeting discussion as an argumentative activity type. In Virtues of Argumentation. Proceedings of the 10th International Conference of the Ontario Society for the Study of Argumentation (OSSA), 22-26 May 2013, edited by Dima Mohammed and Marcin Lewiński. Windsor, ON: OSSA.

Book and conference reviews:

Labrie, Nanon, Rebecca Amati, Anne-Linda Camerini, Marta Zampa, and Claudia Zanini. 2015. “What’s In It For Us?” – Six Dyadic Networking Strategies in Academia. Studies in Communication Sciences. 15:158-160.

Rocci, Andrea, and Marta Zampa. 2013. Peter A. Cramer: Controversy as News Discourse. Argumentation. 27 (3): 327-336. DOI: 10.1007/s10503-012-9283-6

Zampa, Marta. 2012. Report on the conference “Narration and Argumentation”. 2012. Studies in Communication Sciences. 12 (1): 58-60.