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Dr. Adrienne Suvada

Dr. Adrienne Suvada

Dr. Adrienne Suvada

ZHAW School of Management and Law
Centre of Communication & Branding
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 45 59
adrienne.suvada@zhaw.ch

Personal profile

Management role

Head, Unit Communication & Branding

Position at the ZHAW

Lecturer
Head of study CAS Marketing- & Corporate Communication
Head of study CAS Digital Marketing in NPO


www.zhaw.ch/imm

Professional development teaching

MAS Business Administration

Expertise and research interests

Integrated communication, strategic communication, corporate communication, marketing, media relations, crisis communication, top-level communication, religious communication, management, fundraising, branding

Educational background

Doctorate social and institutional communication
Licentiate social and institutional communication

Bachelor of Law
Master of Law

Professional milestones

Head of Marketing & Communication (various companies)

Projects

Publications

Books and monographs, peer-reviewed
Book parts, peer-reviewed
  • Suvada, Adrienne,

    2022.

    Management der Unternehmensmarke

    .

    In:

    Rüeger, Brian; Merdzanovic, Adis; Wyss, Saskia, eds.,

    Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren.

    Zürich:

    Versus.

    pp. 213-228.

  • Suvada, Adrienne,

    2022.

    Management von Inhalten

    .

    In:

    Rüeger, Brian; Merdzanovic, Adis; Wyss, Saskia, eds.,

    Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren.

    Zürich:

    Versus.

    pp. 244-254.

  • Fricker, Wolfgang; Suvada, Adrienne,

    2018.

    Best Practice : SPAR

    .

    In:

    Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,

    Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.

    Stuttgart:

    Schäffer-Poeschel.

    pp. 163-174.

  • Suvada, Adrienne,

    2018.

    Content Marketing und Branding

    .

    In:

    Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,

    Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.

    Stuttgart:

    Schäffer-Poeschel.

    pp. 29-45.

  • ; Suvada, Adrienne,

    2018.

    Digitales Marketing

    .

    In:

    Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,

    Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.

    Stuttgart:

    Schäffer-Poeschel.

    pp. 67-86.

  • Wilda, Markus; Suvada, Adrienne,

    2018.

    Maestrani : emotionale Schokolade auf allen Kanälen

    .

    In:

    Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,

    Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.

    Stuttgart:

    Schäffer-Poeschel.

    pp. 203-214.

Other publications
Oral conference contributions and abstracts
  • Suvada, Adrienne,

    2017.

    Fundraising & Media & Church?.

    In:

    Forum of Christian Organizations for the Pastoral Care of Circus and Carnival Workers, Monaco, 22.-24. Januar 2017.

Other publications

Suvada, Adrienne (2018) UNA COMUNICAZIONE GLOBALE ED ORIENTATA AL FUTURO PER LA CHIESA ARMENO-CATTOLICA, Salesianum 80 (2018) 451-467.

Klaas, Michael / Suvada, Adrienne (2018) Digitales Marketing für Marketing- und Verkaufsverantwortliche, Compendio Bildungsmedien AG, Zürich.

HANNICH, F., A.SUVADA, J.HAARMANN, O.WEINSTOCK, H.SCHOPFER - "Dialogmarketing Report Schweiz 2017" - 2017, Schweizer Dialogmarketing Verband, Switzerland.