Valerio Stallone

Work at ZHAW

Position

Research Associate & Lecturer

Focus

• MarTech
• AdTech
• Content Marketing
• Digital Agency Management
• Blockchain in Marketing

Teaching

• Digital Marketing Project Management (Bsc)
• Online Marketing: The Challenge (BSc)
• Content Marketing (MSc)
• Digital Marketing & Online PR (MSc)
• Bachelor Theses
• Master Theses

Professional development teaching

MAS Business Administration

Experience

• Marketing Director Europe
  Ava Women (Ava AG)
  01 / 2017 - 04 / 2018
• Head of Marketing & Communications
  SELFNATION (Reallook AG)
  01 / 2015 - 12 / 2016
• Senior Account Manager
  Webrepublic AG
  01 / 2012 - 12 / 2014
• Online Marketer
  DeinDeal.ch (GoodShine AG)
  01 / 2011 - 12 / 2011
• Marketing Assistant
  Geschenkidee.ch GmbH
  06 / 2007 - 12 / 2010

Education and Continuing education

Education

• PhD / Marketing
  Maastricht University
  02 / 2019 - 05 / 2024
• Master of Arts in Management & Economics / Management & Economics
  University of Zurich
  09 / 2010 - 05 / 2012
• Bachelor of Arts in Management & Economics / Management & Economics
  University of Zurich
  09 / 2006 - 05 / 2010

Continuing Education

CAS Higher & Professional Education
ZHAW
12 / 2024

Network

Membership of networks

• LinkedIn
• Researchgate
• Google Scholar
• Academy of Marketing Science
• ORCID

Projects

• AI & Society in Fehraltorf / Project leader / Project completed
• Digitalization guide for Repair Cafés / Team member / Project completed
• Blockchain-solution for art authentication in the art market / Project leader / Project completed
• Digital Advertising Transparency Study 2023 / Project leader / Project completed
• Google Ads Training for MedTech / Project leader / Project completed
• Swiss Social and Ecological Loyalty Scheme / Project leader / Project completed
• Swiss AI Smart Working Platform / Project leader / Project completed
• Trusted Ad Exchange Switzerland «TÆS» / Project leader / Project completed
• Digital Advertising Transparency Studie 2021 / Project leader / Project completed
• Digital Marketing Coachings im Pharmabereich (AT) / Project co-leader / Project completed
• Development of a Marketing concept for the Thetriz / Team member / Project completed
• Virtual Ad Estimation Center / Deputy project leader / Project completed
• Customer Lifetime Value AI Toolkit («CLV AI Kit») / Project leader / Project completed
• Digital Marketing für Direct-to-Consumer Start-Up im Pharmabereich / Project leader / Project completed
• Lead Nurturing durch digitales Stroytelling im B2B-Bereich / Team member / Project completed
• Digital Advertising Transparency Studie 2019 / Project leader / Project completed
• Digital Marketing Coachings im Pharmabereich / Project co-leader / Project completed
• Trusted Loyalty Poinz / Project leader / Project completed
• Ad Fraud Detection Tools Plattform / Project leader / Project completed

Publications

• Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,

  2023.

  Enhancing digital advertising with blockchain technology.

  Journal of Interactive Marketing.

  59(1), pp. 76-98.

  Available from: https://doi.org/10.1177/1094996823118554

• Hüttermann, Marcel; Haefliger, Fabian; Stallone, Valerio,

  2021.

  Video production and distribution platform in Swiss sports teams : an analysis of acceptance and willingness to pay.

  Frontiers in Sports and Active Living.

  Available from: https://doi.org/10.3389/fspor.2021.722043

• Stallone, Valerio; Wetzels, Martin; Klaas, Michael,

  2021.

  Applications of blockchain technology in marketing : a systematic review of marketing technology companies.

  Blockchain : Research and Applications.

  2(3), pp. 100023.

  Available from: https://doi.org/10.1016/j.bcra.2021.100023

• Stallone, Valerio,

  2020.

  Do not trust me : how news readers perceive and recognize native advertising.

  IADIS International Journal on WWW/Internet.

  18(1).

  Available from: http://www.iadisportal.org/ijwi/papers/202018101.pdf

• Hüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio,

  2020.

  Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors.

  Journal of Global Sport Management.

  Available from: https://doi.org/10.1080/24704067.2020.1846906

• Caviezel, Moë; Spychiger, Florian; Stallone, Valerio,

  2024.

  Aspects for implementations of decentralized autonomous organizations (DAO) in Switzerland [paper].

  In:

  Rocha, Alvaro; Adeli, Hojjat; Dzemyda, Gintautas; Moreira, Fernando; Colla, Valentina, eds.,

  Information Systems and Technologies.

  11th World Conference on Information Systems and Technologies (WorldCIST), Pisa, Italy, 4-6 April 2023.

  Cham:

  Springer.

  pp. 366-376.

  Lecture Notes in Networks and Systems ; 801.

  Available from: https://doi.org/10.1007/978-3-031-45648-0_36

• Zwicky, Anja; Stallone, Valerio; Haarmann, Jens,

  2023.

  Generation Y health care professionals and their acceptance of chatbots [paper].

  In:

  Rocha, A.; Adeli, H.; Dzemyda, G.; Moreira, F.; Colla, V., eds.,

  Information Systems and Technologies : WorldCIST 2023.

  11th World Conference on Information Systems and Technologies (WorldCIST), Pisa, Italy, 4-6 April 2023.

  Cham:

  Springer.

  pp. 232-241.

  Lecture Notes in Networks and Systems ; 799.

  Available from: https://doi.org/10.1007/978-3-031-45642-8_23

• Kaya, Tania; Stallone, Valerio,

  2022.

  How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME [paper].

  In:

  International Conference on Marketing and Technologies (ICMarkTech), Santiago de Compostela, Spain, 1-3 December 2022.

• Stallone, Valerio; Gägauf, Aline; Kaya, Tania,

  2022.

  Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking [paper].

  In:

  Decker, Stefan; Domínguez Mayo, Francisco; Marchiori, Massimo; Filipe, Joaquim, eds.,

  Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST.

  18th International Conference on Web Information Systems and Technologies (WEBIST), Valletta, Malta, 25-27 October 2022.

  SciTePress.

  pp. 97-104.

  Available from: https://doi.org/10.5220/0011336400003318

• Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire,

  2021.

  Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception [paper].

  In:

  Rocha, Álvaro; Reis, José Luís; Peter, Marc K.; Cayolla, Ricardo; Loureiro, Sandra; Bogdanović, Zorica, eds.,

  Marketing and Smart Technologies : Proceedings of ICMarkTech 2020.

  International Conference on Marketing and Technologies (ICMarkTech), Lisbon, Portugal, 8-10 October 2020.

  Singapore:

  Springer.

  pp. 699-708.

  Smart Innovation, Systems and Technologies ; 205.

  Available from: https://doi.org/10.1007/978-981-33-4183-8_56

• Stallone, Valerio; Koller, Sandro,

  2021.

  Ephemeral social media content : remember after seeing instead of burn after reading [paper].

  In:

  Proceedings of the European Marketing Academy.

  50th Annual European Marketing Academy Conference (EMAC), Madrid, Spain (online), 25-28 May 2021.

  European Marketing Academy.

  pp. 94779.

  Available from: http://proceedings.emac-online.org/pdfs/A2021-94779.pdf

• Stallone, Valerio,

  2020.

  Perception and recognition of native advertising [paper].

  In:

  Kommers, Piet; Bontchev, Boyan; Isaías, Pedro, eds.,

  Proceedings of the 18th International Conference e-Society 2020.

  18th International Conference e-Society, Virtual Conference, 2-4 April 2020.

  IADIS Press.

  pp. 27-35.

  Available from: http://www.iadisportal.org/digital-library/perception-and-recognition-of-native-advertising

• Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael,

  2020.

  The application of blockchain technology in loyalty programs [paper].

  In:

  International Conference WWW/Internet (CIAWI 2020).

  19th International Conference WWW/Internet, Lisbon (Portugal), 18-20 November 2020.

  IADIS.

  pp. 9-16.

• Stallone, Valerio,

  2020.

  The digital advertising conceptual flow : a literature review [paper].

  In:

  Marketing and Smart Technologies : Proceedings of ICMarkTech 2019.

  International Conference on Marketing and Technologies (ICMarkTech), Lisbon, Portugal, 8-10 October 2019.

  Singapur:

  Springer.

  pp. 1-8.

  Smart Innovation, Systems and Technologies.

  Available from: https://doi.org/10.1007/978-981-15-1564-4_1

• Gusic, Nema; Stallone, Valerio,

  2020.

  The digital advertising ecosystem : status quo, challenges and trends [paper].

  In:

  Kommers, Piet; Bontchev, Boyan; Isaías, Pedro, eds.,

  Proceedings of the 18th International Conference e-Society 2020.

  18th International Conference e-Society, Virtual Conference, 2-4 April 2020.

  IADIS Press.

  pp. 36-42.

  Available from: http://www.iadisportal.org/digital-library/the-digital-advertising-ecosystem-%C2%96-status-quo-challenges-and-trends

• Stallone, Valerio; Klaas, Michael,

  2019.

  The digital advertising ecosystem visualisation : literature review [paper].

  In:

  Kommers, Piet; Ravesteijn, Pascal; Ongena, Guido; Isaias, Pedro, eds.,

  17th International Conference e-Society Proceedings 2019.

  17th International Conference on e-Society 2019, Utrecht, Netherlands, 11-13 April 2019.

  IADIS.

  pp. 289-292.

• Stallone, Valerio,

  2019.

  Do not hate the players : the digital advertising ecosystem and its actors [paper].

  In:

  Isaías, Pedro, ed.,

  Proceedings of the 18th International Conference on WWW/Internet 2019.

  18th International Conference on WWW/Internet 2019, Cagliari, Italy, 7-9 November 2019.

  IADIS Press.

  pp. 161-166.

  Available from: https://doi.org/10.33965/icwi2019_201913C022

• Stallone, Valerio,

  2019.

  No ad blockers for old men? : demographic evidence for ad blocker usage from Germany [paper].

  In:

  Isaías, Pedro, ed.,

  Proceedings of the 18th International Conference on WWW/Internet 2019.

  18th International Conference on WWW/Internet 2019, Cagliari, Italy, 7-9 November 2019.

  IADIS Press.

  pp. 167-171.

  Available from: https://doi.org/10.33965/icwi2019_201913C023

• Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Rettenmund, Michèle; Greschner, Ines Maria,

  2023.

  Swiss Sustainable Consumption Study 2022 : Befragung zum Stand von nachhaltigem Konsum in der Schweiz.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-2454

• Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Greschner, Ines Maria,

  2022.

  Swiss Consumption System : Befragung zum Stand von nachhaltigem Konsum in der Schweiz.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-25677

• Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine; Fuchs, Rainer; Suvada, Adrienne; Müller, Steffen; Klaas, Michael; Bächler, Jesse; Kotowski, Wolfgang; Barth, Linard; Stallone, Valerio; Dietrich, Dennis; Caleta, Marija,

  2019.

  Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-18748

• Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,

  2023.

  Enhancing digital advertising with BCT : areas of innovation.

  In:

  EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023.

• Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,

  2022.

  The revolution of digital advertising will be tokenized.

  In:

  International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022.

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