Dr. Roger Seiler

Professional development teaching

• MAS Product Management
• CAS Digital Marketing
• CAS Marketing Analytics
• CAS Strategisches Marketing
• WBK Mixed Reality Essentials

Expertise and research interests

Data Analytics
AI
Trust (online/e-commerce/mobile)
Mixed Reality
Emerging Technologies (e.g. Blockchain, Chatbots)

Educational background

PhD (Business Information Technology) and MSc. (Business Information Technology)

• «Vorwärts in die Zukunft» / Team member / 01.03.2013

• Seiler, Roger; Müller, Steffen; Herzog, Clemens,

  2018.

  Choice overload In the airline industry : a web experiment on booking flights online

  .

  In:

  47th EMAC Annual Conference, Glasgow, 29. Mai - 1. Juni 2018.

• Müller, Steffen; Seiler, Roger,

  2018.

  Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programs

  .

  In:

  47th EMAC Annual Conference, Glasgow, 29. Mai - 1. Juni 2018.

• Seiler, Roger; Schuppisser, Stefan; Koruna, Stefan,

  2018.

  Trust in motorcycle brands : an empirical study on brand personality and trust building measures on motorcycle websites

  [paper].

  In:

  10th & 11th international confernces on new challenges in management and business.

  NCM Conference, Dubai, 23 March 2018.

  pp. 74.

• Seiler, Roger; Kucza, Gunther; Schuppisser, Stefan,

  2018.

  Product reviews with a social context : an experiment on online wine reviews in Switzerland

  [paper].

  In:

  10th & 11th international conferences on new challenges in management and business.

  NCM Conference, Dubai, 23 March 2018.

  pp. 35.

• Miesler, Linda; Scherrer, Corinne; Seiler, Roger; Bearth, Angela,

  2017.

  Informational nudges as an effective approach in raising awareness among young adults about the risk of future disability

  .

  Journal of Consumer Behaviour.

  16(1),

  pp. 15-22.

  Available from: https://doi.org/10.1002/cb.1592

• Rawitzer, Heike; Seiler, Roger; Hari, Jürg J.,

  2017.

  Trust and e-commerce

  [paper].

  In:

  6th International Conference on New Challenges in Management and Business, Dubai, 11th February 2017.

• Müller, Steffen; Beinert, Markus; Seiler, Roger,

  2017.

  Identifying product features that delight customers : are online reviews and surveys comparable?

  [paper].

  In:

  46th EMAC Annual Conference 2017, Groningen, 23.-26. Mai 2017.

  The European Marketing Academy.

• Beurer-Züllig, Bettina; Seiler, Roger,

  2017.

  Deal or no deal? : assessing the daily deal shopper

  [paper].

  In:

  Proceedings of the 50th Hawaii International Conference on System Sciences (2017).

  HICSS, Waikoloa, 4-7 January 2017.

  Waikoloa:

  HICSS.

  pp. 4108-4117.

  Available from: https://doi.org/10.21256/zhaw-4762

• Seiler, Roger; Kucza, Gunther,

  2017.

  Source credibility model, source attractiveness model and match-up-hypothesis : an integrated model

  .

  Journal of International Scientific Publications : Economy and Business.

  11,

  Available from: https://doi.org/10.21256/zhaw-4720

• Koruna, Stefan; Engeli, Pascal; Seiler, Roger,

  2017.

  Mensch vs. Kapital : kann ein Roboter meinen Job machen?

  .

  Competence.

  2017(8),

  pp. 16-18.

  Available from: https://www.zhaw.ch/storage/sml/ueber-uns/sml-magazin-competence-nr8.pdf

• Seiler, Roger; Klaas, Michael,

  2016.

  Augmented and virtual reality the new silver bullet of marketing? : an overview of applications with the AIDA model

  [paper].

  In:

  The WEI International Academic Conference, Vienna, 17-19 April 2016.

  West East Institute.

  pp. 53-62.

  Available from: https://westeastinstitute.com/journals/wp-content/uploads/2017/06/Seiler_Klaas_2016_Augmented-and-virtual-reality-the-new-silver-bullet-of-marketing_FinalProceedings.pdf

• Seiler, Roger,

  2016.

  Daten als Brennstoff

  .

  Handelszeitung.

  2016(21),

  pp. 60.

• Bétrisey, Michèle; Seiler, Roger,

  2016.

  Couch Commerce durch Fernsehwerbung fördern

  .

  Marketing & Kommunikation.

  2016(9),

  pp. 58.

• Seiler, Roger; Miesler, Linda; Hari, Jürg J.,

  2016.

  The silent surfer : experimentally manipulated live web content to study consumer behaviour

  .

  Marketing Review St. Gallen.

  33(2),

  pp. 54-61.

• Seiler, Roger; Hüttermann, Marcel,

  2015.

  E-Health, fitness trackers and wearables : use among Swiss students

  [paper].

  In:

  ABSRC Advances in Business-Related Scientific Research Conference, Venice, 25-27 March 2015.

  GEA College.

  pp. 1-12.

• Seiler, Roger; Hari, Jürg J.; Kavci, Senem,

  2015.

  Changing the warmth and competence dimensions : experimental validation in the context of insurance consultants

  [paper].

  In:

  Proceedings of the 2015 Academy of Marketing Conference : the Magic in Marketing.

  Academy of Marketing Conference 2015, Limerick, 7-9 July 2015.

  pp. 1-9.

  Available from: https://am2015.exordo.com/files/papers/348/final_draft/WARMTH_AND_COMPETENCE_AM15_Final_Submission.pdf

• Seiler, Roger; Miesler, Linda; Hari, Jürg J.,

  2014.

  Online web experiments using live web content

  [paper].

  In:

  Academy of Marketing Conference 2014, Bournemouth, England, 7-10 July 2014.

• Seiler, Roger; Miesler, Linda; Hari, Jürg J.,

  2014.

  A marketing research tool for conducting online experiments in university industry relationships

  [paper].

  In:

  13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.

• Seiler, Roger; Miesler, Linda,

  2014.

  An integrated web experiment tool using open source software

  [poster].

  In:

  The Conference on Digital Experimentation (CODE@MIT), Massachusetts, USA, 11 October 2014.

• Hannich, Frank; Rüeger, Brian; Scherrer, Corinne; Gehring, Bettina; Seiler, Roger; Müller, Steffen; Hüttermann, Marcel; Kübler, David Lucien; Stadelmann, Martin;

  2014.

  Swiss CRM 2014: Einsatz und Trends in Schweizer Unternehmen

  .

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-963

• Seiler, Roger,

  2013.

  Die Auswirkungen der Vertrauenswürdigkeit eines Online-Shops auf die Ziele des eCRM : unter besonderer Berücksichtigung des transaktionalen und relationalen Kundenwerts

  [Dissertation].

  Bern:

  Universität Bern.

  Available from: https://doi.org/10.21256/zhaw-2044

• Hannich, Frank; Rüeger, Brian; Gehring, Bettina; Seiler, Roger; Comolli, Lucia; Kübler, David Lucien; Wüthrich, Adrian;

  2013.

  Swiss CRM 2013 : Einsatz und Trends in Schweizer Unternehmen

  .

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-965

• Seiler, Roger; Rellstab, Rolf; Völkle, Thomas,

  2013.

  Mobile CRM : Potenziale erkennen und nutzen

  .

  Computerworld Schweiz.

  2013(19),

  pp. 36-39.

• Seiler, Roger,

  2006.

  Virtuelles Vertrauen : wie Sie mit CRM Vertrauen aufbauen

  .

  CRM Beratungsbrief.

  2006(3),

  pp. 6-7.

Books and editorships

• Seiler, Roger (2005).

  Virtuelles Vertrauen und die Auswirkungen auf das CRM

  .

  Zürich: Universität Zürich.

Peer-reviewed articles/chapters

• Beurer-Züllig, Bettina; Seiler, Roger (2017).

  Deal or No Deal? ‑ Assessing the Daily Deal Shopper

  .

  Proceeding of the 50th Annual Hawaii International Conference on System Science (HICSS), 03. - 07. January, S. 4108‑4117. Peer reviewed.

• Seiler, Roger; Klaas, Michael (2016).

  Augmented and virtual reality the new silver bullet of marketing?

  : -an overview of applications with the AIDA model.

  The WEI International Academic Conference Proceedings April 11-15, 2016 in Vienna, Austria 119-127. Peer reviewed.

• Seiler, Roger; Hari, Jürg J.; Kavci, Senem (2016).

  The warmth and competence dimensions: experimental validation in the context of crowdfunding

  .

  Academy of Marketing - Annual Conference & Doctoral Colloquium, Newcastle, 04.-07. July Peer reviewed.

• Müller, Steffen; Seiler, Roger; Beinert, Markus (2016).

  What drives Loyalty Program Perception? A Cross-Country Analysis

  .

  EMAC 2016 (European Marketing Academy Conference), Oslo, 24.-27. Mai, Peer reviewed.

• Seiler, Roger; Hari, Jürg J.; Kavci, Senem (2015).

  Changing the Warmth and Competence Dimensions: Experimental Validation in the Context of Insurance Consultants

  .

  Academy of Marketing Conference, Limerick, Ireland, 07. July Peer reviewed.

• Seiler, Roger; Hüttermann, Marcel (2015).

  E-HEALTH, FITNESS TRACKERS AND WEARABLES - USE AMONG SWISS STUDENTS

  .

  Advances in Business-Related Scientific Research Conference (ABSRC) 2015, Venice, 25. - 27. März. Peer reviewed.

• Seiler, Roger; Miesler, Linda; Hari, Jürg J. (2014).

  The Silent Surfer ‑ An Online Tool for Web Experiments

  .

  ABSRC 2014 , Venice, 28. March. Peer reviewed.

Non-peer-reviewed articles/chapters

• Hannich, Frank; Scheidegger, Nicoline; Seiler, Roger; Domeisen, Rafael Nicolas; Bissig, Patrick (2017).

  JobCloud Market Insights Studie 2016

  .

  JobCloud AG & ZHAW - School of Management and Law, Januar.

• Seiler, Roger; Bissig, Patrick (2016).

  Rahmenbedingungen für eRezept

  .

  Tagung eMedikation 2016, Universitätsspital Zürich, 7. Juni.

• Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Hüttermann, Marcel; Forestier, Céline; Müller, Steffen; Vogt, Helen; Seiler, Roger; Kubli, Carolina; Kübler, David Lucien (2015).

  Swiss Marketing Leadership Studie 2015

  : Status Quo und Trends in Schweizer Unternehmen .

  ZHAW - School of Management and Law, IMM

• Hannich, Frank; Rüeger, Brian; Scherrer, Corinne; Gehring, Bettina; Seiler, Roger; Müller, Steffen; Hüttermann, Marcel; Kübler, David Lucien; Stadelmann, Martin (2014).

  Swiss CRM 2014

  : Einsatz und Trends in Schweizer Unternehmen.

  ZHAW ‑ School of Management and Law, Institut für Marketing Management

• Comolli, Lucia; Hannich, Frank; Rüeger, Brian; Gehring, Bettina; Seiler, Roger; Wüthrich, Adrian; Kübler, David Lucien (2013).

  Swiss CRM 2013 ‑ Einsatz und Trends in Schweizer Unternehmen

  .

  ZHAW ‑ School of Management and Law, Institut für Marketing Management