Dr. Roger Seiler
Dr. Roger Seiler
ZHAW
School of Management and Law
Department General Management
St.-Georgen-Platz 2
8400 Winterthur
Personal profile
Position at the ZHAW
Dept. Head of BSc. BIT / Senior Lecturer / Head MR-LAB (Mixed Reality Lab)
Professional development teaching
- MAS Digital Marketing
- MAS Product Management
- CAS Digital Marketing
- CAS Higher & Professional Education (Hochschuldidaktik und Erwachsenenbildung)
- CAS Marketing Analytics
- CAS Mixed Reality und Artificial Intelligence für BIM
- CAS Mixed Reality und Artificial Intelligence in der Praxis
- CAS Strategisches Marketing
- WBK Mixed Reality Essentials
Expertise and research interests
Mixed Reality
Trust (online/e-commerce/mobile)
Data Analytics / AI
Emerging Technologies (e.g. Blockchain, Chatbots)
Educational background
PhD (Business Information Technology) and MSc. (Business Information Technology)