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Dr. Roger Seiler

Dr. Roger Seiler

ZHAW School of Management and Law
Department General Management
St.-Georgen-Platz 2
8400 Winterthur

+41 (0) 58 934 73 03

Personal profile

Management role

  • dep. Programme Director, Bachelor Business Information Technology
  • Head, MR-LAB (Mixed Reality Lab)

Position at the ZHAW

Senior Lecturer

Professional development teaching

WBK Mixed Reality Essentials

Expertise and research interests

Mixed Reality
Trust (online/e-commerce/mobile)
Data Analytics / AI
Emerging Technologies (e.g. Blockchain, Chatbots)

Educational background

PhD (Business Information Technology) and MSc. (Business Information Technology)



Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts