Dr. Roger Seiler

Dr. Roger Seiler
ZHAW
School of Management and Law
Department General Management
St.-Georgen-Platz 2
8400 Winterthur
Personal profile
Management role
- dep. Programme Director, Bachelor Business Information Technology
- Head, MR-LAB (Mixed Reality Lab)
Position at the ZHAW
Senior Lecturer
www.zhaw.ch/de/sml/ueber-uns/abteilungen/abteilung-general-management/mixed-reality-lab/
Professional development teaching
Expertise and research interests
Mixed Reality
Trust (online/e-commerce/mobile)
Data Analytics / AI
Emerging Technologies (e.g. Blockchain, Chatbots)
Educational background
PhD (Business Information Technology) and MSc. (Business Information Technology)
Projects
- User-Centric Privacy Policy: A GDPR-Compliant Policy Which Users Understand / Team member / Project completed
- «Vorwärts in die Zukunft» / Team member / Project completed
Publications
-
Brunner Schmid, Karin; Seiler, Roger; Koruna, Stefan; Schmid, Pascal,
2022.
Anforderungen an eine Smart City Plattform : eine qualitative Untersuchung.
Swiss Yearbook of Administrative Sciences.
13(1), pp. 15-34.
Available from: https://doi.org/10.5334/ssas.164
-
Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna,
2020.
Journal of Applied Business and Economics.
22(9), pp. 38-47.
Available from: https://doi.org/10.33423/jabe.v22i9.3666
-
Seiler, Roger; Koruna, Stefan,
2019.
Digitales Toolkit BWL-Studierende : Emerging Technologies virtualisiert.
Zeitschrift für Hochschulentwicklung.
14(3), pp. 191-215.
Available from: https://doi.org/10.3217/zfhe-14-03/12
-
Koruna, Stefan; Zbinden, Michael; Seiler, Roger,
2019.
Flexibilisierung der Hochschulbildung durch MOOCs : Disruption oder Integration.
Zeitschrift für Hochschulentwicklung.
14(3), pp. 377-400.
Available from: https://doi.org/10.3217/zfhe-14-03/22
-
Seiler, Roger; Klaas, Michael; Hari, Jürg J.,
2019.
Künstliche Intelligenz im Marketing.
Marketing Review St. Gallen.
36(1), pp. 66-75.
-
Miesler, Linda; Scherrer, Corinne; Seiler, Roger; Bearth, Angela,
2017.
Journal of Consumer Behaviour.
16(1), pp. 15-22.
Available from: https://doi.org/10.1002/cb.1592
-
Seiler, Roger; Kucza, Gunther,
2017.
Source credibility model, source attractiveness model and match-up-hypothesis : an integrated model.
Journal of International Scientific Publications: Economy & Business.
11.
Available from: https://doi.org/10.21256/zhaw-4720
-
Seiler, Roger; Miesler, Linda; Hari, Jürg J.,
2016.
The silent surfer : experimentally manipulated live web content to study consumer behaviour.
Marketing Review St. Gallen.
33(2), pp. 54-61.
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Seiler, Roger,
2013.
Bern:
Universität Bern.
Available from: https://doi.org/10.21256/zhaw-2044
-
Seiler, Roger,
2022.
Extended Reality (XR) in der öffentlichen Verwaltung : XR-Grundlagen und Praxisbeispiele
.
In:
Pleger, Lyn Ellen; Mertes, Alexander, eds.,
Digitale Transformation der öffentlichen Verwaltung in der Schweiz.
Wiesbaden:
Springer.
pp. 243-276.
Available from: https://doi.org/10.1007/978-3-658-36591-2_11
-
Harren, Benjamin; Seiler, Roger; Müller, Steffen,
2019.
Augmented Reality und Virtual Reality im Premium- und Luxus-Retail
.
In:
Digitalisierung in der Praxis : so schaffen KMU den Weg in die Zukunft.
Wiesbaden:
Springer.
pp. 183-195.
Available from: https://doi.org/10.1007/978-3-658-26137-5_12
-
Seiler, Roger; Krey, Mike,
2019.
.
In:
Digitalisierung in der Praxis : so schaffen KMU den Weg in die Zukunft.
Wiesbaden:
Springer.
pp. 223-239.
Available from: https://doi.org/10.1007/978-3-658-26137-5_15
-
Seiler, Roger; Wüest, Sonja,
2022.
In:
Kommers, Piet; Arnedillo Sánchez, Inmaculada; Isaías, Pedro, eds.,
Proceedings of the International Conferences on e-Society 2022 and Mobile Learning 2022.
20th International Conference e-Society 2022, Virtual, 12-14 March 2022.
IADIS.
pp. 131-138.
-
Seiler, Roger; Widmer, Daniel,
2022.
Extended reality in the world wide web : investigating and testing the use cases of WebVR manuals [paper].
In:
Proceedings of the 55th Hawaii International Conference on System Sciences.
55th Hawaii International Conference on System Sciences (HICSS), virtual, 3-7 January 2022.
Honolulu:
University of Hawai'i at Manoa.
pp. 5264-5272.
Available from: https://doi.org/10.24251/HICSS.2022.641
-
Seiler, Roger; Fankhauser, Daniel; Keller, Thomas,
2022.
In:
Kommers, Piet; Arnedillo Sánchez, Inmaculada; Isaías, Pedro, eds.,
Proceedings of the International Conferences on e-Society 2022 and Mobile Learning 2022.
20th International Conference e-Society 2022, Virtual, 12-14 March 2022.
IADIS.
pp. 179-186.
-
Seiler, Roger; Brodmann, Thierry; Keller, Thomas,
2022.
In:
Kommers, Piet; Arnedillo Sánchez, Inmaculada; Isaías, Pedro, eds.,
Proceedings of the International Conferences on e-Society 2022 and Mobile Learning 2022.
20th International Conference e-Society 2022, Virtual, 12-14 March 2022.
IADIS.
pp. 99-106.
-
Seiler, Roger; Coviello, Roberto,
2022.
Using virtual reality simulation to reduce stage fright during public appearances [paper].
In:
15th IADIS International Conference Information Systems, online, 12-14 March 2022.
-
Seiler, Roger; Schär, Annemarie,
2021.
Chatbots, conversational interfaces, and the stereotype content model [paper].
In:
Proceedings of the 54th Hawaii International Conference on System Sciences.
54th Hawaii International Conference on System Sciences (HICSS), Grand Wailea, HI, USA, 5-8 January 2021.
Honolulu:
University of Hawai'i at Manoa.
pp. 1860-1867.
Available from: https://doi.org/10.24251/HICSS.2021.227
-
Müller, Steffen; Seiler, Roger; Völkle, Melanie,
2021.
Measuring emotions in customer relationships : can NEV replace NPS? [paper].
In:
Proceedings of the European Marketing Academy.
50th Annual European Marketing Academy Conference (EMAC), Madrid, Spain (online), 25-28 May 2021.
European Marketing Academy.
pp. 94506.
Available from: http://proceedings.emac-online.org/pdfs/A2021-94506.pdf
-
Näf, Marco; Keller, Thomas; Seiler, Roger,
2021.
Proposal of a methodology for the sustainability assessment of cryptocurrencies [paper].
In:
Proceedings of the 54th Hawaii International Conference on System Sciences.
54th Hawaii International Conference on System Sciences (HICSS), Grand Wailea, HI, USA, 5-8 January 2021.
Honolulu:
University of Hawai'i at Manoa.
pp. 5617-5626.
Available from: https://doi.org/10.24251/HICSS.2021.682
-
Seiler, Roger; Koruna, Stefan,
2020.
In:
Müller Werder, Claude; Erlemann, Jennifer, eds.,
Seamless Learning : lebenslanges, durchgängiges Lernen ermöglichen.
GMW Tagung 2020, Winterthur, 24.-26. August 2020.
Waxmann.
pp. 197-203.
Medien in der Wissenschaft ; 77.
Available from: https://doi.org/10.21256/zhaw-20428
-
Wagner, Kevin; Keller, Thomas; Seiler, Roger,
2019.
A comparative analysis of cryptocurrency consensus algorithms [paper].
In:
Weghorn, Hans, ed.,
Proceedings of the 16th international conference applied computing.
AC 2019 16th International Conference Applied Computing, Cagliari, Italy, 7-9 November 2019.
IADIS.
pp. 217-225.
Available from: http://www.iadisportal.org/digital-library/a-comparative-analysis-of-cryptocurrency-consensus-algorithms
-
Berger, Verena; Müller, Steffen; Seiler, Roger,
2019.
Should manufacturers use food labels? : the case of chocolate [paper].
In:
EMAC 48th Annual Conference, Hamburg, May 27-28, 2019.
Hamburg:
European Marketing Academy.
Available from: https://www.dropbox.com/sh/fcijar0b8mawxrp/AAB2pDUpluF_YVcdEYMYg1Pea/216_Berger_M%C3%BCller_Seiler_1206054024.pdf?dl=0
-
Seiler, Roger; Müller, Steffen; Beinert, Markus,
2019.
In:
Proceedings of the European Marketing Academy.
48th Annual European Marketing Academy Conference (EMAC), Hamburg, Germany, 27-28 May 2019.
European Marketing Academy.
pp. 8468.
Available from: http://proceedings.emac-online.org/index.cfm?abstractid=A2019-8468
-
Krey, Mike; Seiler, Roger,
2019.
In:
Proceedings of the 52nd Hawaii International Conference on System Sciences.
52nd Hawaii International Conference on System Sciences (HICSS), Grand Wailea HI, USA, 8-11 January 2020.
Honolulu:
University of Hawai'i at Manoa.
pp. 4135-4144.
Available from: https://doi.org/10.21256/zhaw-3372
-
Seiler, Roger; Kucza, Gunther; Schuppisser, Stefan,
2018.
Product reviews with a social context : an experiment on online wine reviews in Switzerland [paper].
In:
10th & 11th international conferences on new challenges in management and business.
NCM Conference, Dubai, United Arab Emirates, 23 March 2018.
pp. 35.
-
Seiler, Roger; Schuppisser, Stefan; Koruna, Stefan,
2018.
In:
10th & 11th international confernces on new challenges in management and business.
NCM Conference, Dubai, United Arab Emirates, 23 March 2018.
pp. 74.
-
Beurer-Züllig, Bettina; Seiler, Roger,
2017.
Deal or no deal? : assessing the daily deal shopper [paper].
In:
Proceedings of the 50th Hawaii International Conference on System Sciences (2017).
HICSS, Waikoloa, USA, 4-7 January 2017.
Waikoloa:
HICSS.
pp. 4108-4117.
Available from: https://doi.org/10.24251/HICSS.2017.497
-
Müller, Steffen; Beinert, Markus; Seiler, Roger,
2017.
Identifying product features that delight customers : are online reviews and surveys comparable? [paper].
In:
46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017.
The European Marketing Academy.
-
Seiler, Roger; Klaas, Michael,
2016.
In:
WEI International Academic Conference, Vienna, Austria, 17-19 April 2016.
West East Institute.
pp. 53-62.
-
Seiler, Roger; Hari, Jürg J.; Kavci, Senem,
2015.
In:
Proceedings of the 2015 Academy of Marketing Conference : the Magic in Marketing.
Academy of Marketing Conference 2015, Limerick, United Kingdom, 7-9 July 2015.
pp. 1-9.
Available from: https://am2015.exordo.com/files/papers/348/final_draft/WARMTH_AND_COMPETENCE_AM15_Final_Submission.pdf
-
Seiler, Roger; Hüttermann, Marcel,
2015.
E-Health, fitness trackers and wearables : use among Swiss students [paper].
In:
ABSRC Advances in Business-Related Scientific Research Conference, Venice, Italy, 25-27 March 2015.
GEA College.
pp. 1-12.
-
Seiler, Roger; Miesler, Linda; Hari, Jürg J.,
2014.
A marketing research tool for conducting online experiments in university industry relationships [paper].
In:
13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.
-
Seiler, Roger; Miesler, Linda,
2014.
An integrated web experiment tool using open source software [poster].
In:
Conference on Digital Experimentation (CODE@MIT), Massachusetts, USA, 11 October 2014.
-
Seiler, Roger; Miesler, Linda; Hari, Jürg J.,
2014.
Online web experiments using live web content [paper].
In:
Academy of Marketing Conference 2014, Bournemouth, United Kingdom, 7-10 July 2014.
-
Seiler, Roger; Keller, Thomas,
2021.
In:
Kommers, Piet; Isaías, Pedro, eds.,
Proceedings of the 19th International Conference e-Society 2021.
19th International Conference e-Society (ES), virtual, 3-5 March 2021.
IADIS.
pp. 193-200.
-
Habicht, Nina; Seiler, Roger,
2020.
Computerworld.
2020(2), pp. 32-34.
Available from: https://www.computerworld.ch/technik/digitalisierung/shopping-tour-stimme-2528832.html?ganzseitig=1
-
Nachmias, Stefanos; Mitsakis, Fotis; Hubschmid-Vierheilig, Elena; Rohrer, Monika; Seiler, Roger,
2019.
In:
2019 AHRD International Research Conference in the Americas February 13-16, 2019 : Louisville, Kentucky, U.S.A. : Poster E-Book.
Academy of Human Resource Development 26th Annual International Research Conference, Louisville, USA, 13-16 February, 2019.
Academy of Human Resource Development.
pp. 8.
Available from: https://cdn.ymaws.com/www.ahrd.org/resource/resmgr/2019conference/AHRD-2019-Poster_Ebook.pdf
-
Hänggi, Rebekka; Hannich, Frank; Scheidegger, Nicoline; Bissig, Patrick; Comba, Fanny; Pasquali, Mara; Domeisen, Rafael; Seiler, Roger,
2017.
JobCloud.
-
Koruna, Stefan; Engeli, Pascal; Seiler, Roger,
2017.
Mensch vs. Kapital : kann ein Roboter meinen Job machen?.
Competence.
2017(8), pp. 16-18.
Available from: https://www.zhaw.ch/storage/sml/ueber-uns/sml-magazin-competence-nr8.pdf
-
Rawitzer, Heike; Seiler, Roger; Hari, Jürg J.,
2017.
Trust and e-commerce [paper].
In:
6th International Conference on New Challenges in Management and Business, Dubai, 11 February 2017.
-
Bétrisey, Michèle; Seiler, Roger,
2016.
Couch Commerce durch Fernsehwerbung fördern.
Marketing & Kommunikation.
2016(9), pp. 58.
-
Seiler, Roger,
2016.
Handelszeitung.
2016(21), pp. 60.
-
Hari, Jürg J.; Glaunsinger, Senem; Seiler, Roger,
2016.
The warmth and competence dimensions : experimental validation in the context of crowdfunding [paper].
In:
Academy of Marketing Conference 2016, Newcastle, United Kingdom, 4-7 July 2016.
-
Müller, Steffen; Seiler, Roger; Beinert, Markus,
2016.
What drives loyalty program perception? : a cross-country analysis [paper].
In:
EMAC 2016, Oslo, Schweden, 24.-27. Mai 2016.
-
Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Hüttermann, Marcel; Forestier, Céline; Müller, Steffen; Vogt, Helen; Seiler, Roger; Kubli, Carolina; Kübler, David Lucien,
2015.
Swiss Marketing Leadership Studie 2015 : Status Quo und Trends in Schweizer Unternehmen.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-5027
-
Hannich, Frank; Rüeger, Brian; Scherrer, Corinne; Gehring, Bettina; Seiler, Roger; Müller, Steffen; Hüttermann, Marcel; Kübler, David Lucien; Stadelmann, Martin,
2014.
Swiss CRM 2014: Einsatz und Trends in Schweizer Unternehmen.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-963
-
Seiler, Roger; Rellstab, Rolf; Völkle, Thomas,
2013.
Mobile CRM : Potenziale erkennen und nutzen.
Computerworld.
2013(19), pp. 36-39.
-
Hannich, Frank; Rüeger, Brian; Gehring, Bettina; Seiler, Roger; Comolli, Lucia; Kübler, David Lucien; Wüthrich, Adrian,
2013.
Swiss CRM 2013 : Einsatz und Trends in Schweizer Unternehmen.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-965
-
Seiler, Roger,
2006.
Virtuelles Vertrauen : wie Sie mit CRM Vertrauen aufbauen.
CRM Beratungsbrief.
2006(3), pp. 6-7.
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Seiler, Roger; Müller, Steffen; Herzog, Clemens,
2018.
Choice overload In the airline industry : a web experiment on booking flights online.
In:
47th EMAC Annual Conference, Glasgow, Scotland, 29 May - 1 June 2018.
-
Müller, Steffen; Seiler, Roger,
2018.
In:
47th EMAC Annual Conference, Glasgow, Scotland, 29 May - 1 June 2018.
-
Bissig, Patrick; Seiler, Roger,
2016.
Rahmenbedingungen für eRezept.
In:
Tagung eMedikation 2016, Zürich, 7. Juni 2016.
-
Seiler, Roger; Miesler, Linda; Hari, Jürg J.,
2014.
The silent surfer : an online tool for web experiments.
In:
Advances in Business-Related Scientific Research Conference (ABSRC), Venice, Italy, 26-28 March 2014.
GEA College.