Dr. Roger Seiler
Dr. Roger Seiler
ZHAW
School of Management and Law
Department General Management
St.-Georgen-Platz 2
8400 Winterthur
Personal profile
Position at the ZHAW
Dept. Head of BSc. BIT / Senior Lecturer / Head MR-LAB (Mixed Reality Lab)
Professional development teaching
- MAS Digital Marketing
- MAS Product Management
- CAS Digital Marketing
- CAS Higher & Professional Education (Hochschuldidaktik und Erwachsenenbildung)
- CAS Marketing Analytics
- CAS Mixed Reality und Artificial Intelligence für BIM
- CAS Mixed Reality und Artificial Intelligence in der Praxis
- CAS Strategisches Marketing
- WBK Mixed Reality Essentials
Expertise and research interests
Mixed Reality
Trust (online/e-commerce/mobile)
Data Analytics / AI
Emerging Technologies (e.g. Blockchain, Chatbots)
Educational background
PhD (Business Information Technology) and MSc. (Business Information Technology)
Projects
- User-Centric Privacy Policy: A GDPR-Compliant Policy Which Users Understand / Team member / Project completed
- «Vorwärts in die Zukunft» / Team member / Project completed
Publications
-
Seiler, Roger; Koruna, Stefan ,
2019.
Digitales Toolkit BWL-Studierende : Emerging Technologies virtualisiert .
Zeitschrift für Hochschulentwicklung.
14(3),
pp. 191-215.
Available from : https://doi.org/10.3217/zfhe-14-03/12
-
Koruna, Stefan ; Zbinden, Michael; Seiler, Roger,
2019.
Flexibilisierung der Hochschulbildung durch MOOCs : Disruption oder Integration .
Zeitschrift für Hochschulentwicklung.
14(3),
pp. 377-400.
Available from : https://doi.org/10.3217/zfhe-14-03/22
-
Seiler, Roger; Klaas, Michael ; Hari, Jürg J.,
2019.
Künstliche Intelligenz im Marketing .
Marketing Review St. Gallen.
36(1),
pp. 66-75.
-
Miesler, Linda ; Scherrer, Corinne; Seiler, Roger; Bearth, Angela,
2017.
Journal of Consumer Behaviour.
16(1),
pp. 15-22.
Available from : https://doi.org/10.1002/cb.1592
-
Seiler, Roger; Kucza, Gunther ,
2017.
Source credibility model, source attractiveness model and match-up-hypothesis : an integrated model .
Journal of International Scientific Publications: Economy & Business.
11.
Available from : https://doi.org/10.21256/zhaw-4720
-
Seiler, Roger; Miesler, Linda ; Hari, Jürg J.,
2016.
The silent surfer : experimentally manipulated live web content to study consumer behaviour .
Marketing Review St. Gallen.
33(2),
pp. 54-61.
-
Seiler, Roger,
2013.
Bern:
Universität Bern.
Available from : https://doi.org/10.21256/zhaw-2044
-
Harren, Benjamin; Seiler, Roger; Müller, Steffen ,
2019.
Augmented Reality und Virtual Reality im Premium- und Luxus-Retail
.
In:
Digitalisierung in der Praxis : so schaffen KMU den Weg in die Zukunft.
Wiesbaden:
Springer.
pp. 183-195.
Available from : https://doi.org/10.1007/978-3-658-26137-5_12
-
Seiler, Roger; Krey, Mike ,
2019.
.
In:
Digitalisierung in der Praxis : so schaffen KMU den Weg in die Zukunft.
Wiesbaden:
Springer.
pp. 223-239.
Available from : https://doi.org/10.1007/978-3-658-26137-5_15
-
Seiler, Roger; Koruna, Stefan ,
2020.
In:
Müller Werder, Claude; Erlemann, Jennifer, eds. ,
Seamless Learning : lebenslanges, durchgängiges Lernen ermöglichen.
GMW Tagung 2020, Winterthur, 24.-26. August 2020.
Waxmann.
pp. 197-203.
Medien in der Wissenschaft ; 77.
Available from : https://doi.org/10.21256/zhaw-20428
-
Wagner, Kevin; Keller, Thomas ; Seiler, Roger,
2019.
A comparative analysis of cryptocurrency consensus algorithms [ paper ].
In:
Weghorn, Hans, ed. ,
Proceedings of the 16th international conference applied computing.
AC 2019 16th International Conference Applied Computing, Cagliari, Italy, 7-9 November 2019.
IADIS.
pp. 217-225.
Available from : http://www.iadisportal.org/digital-library/a-comparative-analysis-of-cryptocurrency-consensus-algorithms
-
Berger, Verena ; Müller, Steffen ; Seiler, Roger,
2019.
Should manufacturers use food labels? : the case of chocolate [ paper ].
In:
EMAC 48th Annual Conference, Hamburg, May 27-28, 2019.
Hamburg:
European Marketing Academy.
Available from : https://www.dropbox.com/sh/fcijar0b8mawxrp/AAB2pDUpluF_YVcdEYMYg1Pea/216_Berger_M%C3%BCller_Seiler_1206054024.pdf?dl=0
-
Krey, Mike ; Seiler, Roger,
2019.
In:
Proceedings of the 52nd Hawaii International Conference on System Sciences.
52nd Hawaii International Conference on System Sciences, Grand Wailea HI, USA, 8-11 January 2019.
HICSS.
pp. 4135-4144.
Available from : https://doi.org/10.21256/zhaw-3372
-
Seiler, Roger; Kucza, Gunther ; Schuppisser, Stefan ,
2018.
Product reviews with a social context : an experiment on online wine reviews in Switzerland [ paper ].
In:
10th & 11th international conferences on new challenges in management and business.
NCM Conference, Dubai, United Arab Emirates, 23 March 2018.
pp. 35.
-
Seiler, Roger; Schuppisser, Stefan ; Koruna, Stefan ,
2018.
In:
10th & 11th international confernces on new challenges in management and business.
NCM Conference, Dubai, United Arab Emirates, 23 March 2018.
pp. 74.
-
Beurer-Züllig, Bettina ; Seiler, Roger,
2017.
Deal or no deal? : assessing the daily deal shopper [ paper ].
In:
Proceedings of the 50th Hawaii International Conference on System Sciences (2017).
HICSS, Waikoloa, USA, 4-7 January 2017.
Waikoloa:
HICSS.
pp. 4108-4117.
Available from : https://doi.org/10.24251/HICSS.2017.497
-
Müller, Steffen ; Beinert, Markus; Seiler, Roger,
2017.
Identifying product features that delight customers : are online reviews and surveys comparable? [ paper ].
In:
46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017.
The European Marketing Academy.
-
Seiler, Roger; Klaas, Michael ,
2016.
In:
WEI International Academic Conference, Vienna, Austria, 17-19 April 2016.
West East Institute.
pp. 53-62.
-
Seiler, Roger; Hari, Jürg J.; Kavci, Senem ,
2015.
In:
Proceedings of the 2015 Academy of Marketing Conference : the Magic in Marketing.
Academy of Marketing Conference 2015, Limerick, United Kingdom, 7-9 July 2015.
pp. 1-9.
Available from : https://am2015.exordo.com/files/papers/348/final_draft/WARMTH_AND_COMPETENCE_AM15_Final_Submission.pdf
-
Seiler, Roger; Hüttermann, Marcel ,
2015.
E-Health, fitness trackers and wearables : use among Swiss students [ paper ].
In:
ABSRC Advances in Business-Related Scientific Research Conference, Venice, Italy, 25-27 March 2015.
GEA College.
pp. 1-12.
-
Seiler, Roger; Miesler, Linda ; Hari, Jürg J.,
2014.
A marketing research tool for conducting online experiments in university industry relationships [ paper ].
In:
13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.
-
Seiler, Roger; Miesler, Linda ,
2014.
An integrated web experiment tool using open source software [ poster ].
In:
Conference on Digital Experimentation (CODE@MIT), Massachusetts, USA, 11 October 2014.
-
Seiler, Roger; Miesler, Linda ; Hari, Jürg J.,
2014.
Online web experiments using live web content [ paper ].
In:
Academy of Marketing Conference 2014, Bournemouth, United Kingdom, 7-10 July 2014.
-
Habicht, Nina; Seiler, Roger,
2020.
Shopping-Tour mit der Stimme .
Computerworld.
2020(2),
pp. 32-34.
Available from : https://www.computerworld.ch/technik/digitalisierung/shopping-tour-stimme-2528832.html?ganzseitig=1
-
Nachmias, Stefanos; Mitsakis, Fotis; Hubschmid-Vierheilig, Elena ; Rohrer, Monika; Seiler, Roger,
2019.
Exploring digital competencies and likelihood to recruit graduates amongst SMEs in UK and Switzerland [ poster ].
In:
2019 AHRD International Research Conference in the Americas February 13-16, 2019 : Louisville, Kentucky, U.S.A. : Poster E-Book.
Academy of Human Resource Development 26th Annual International Research Conference, Louisville, USA, 13-16 February, 2019.
Academy of Human Resource Development.
pp. 8.
Available from : https://cdn.ymaws.com/www.ahrd.org/resource/resmgr/2019conference/AHRD-2019-Poster_Ebook.pdf
-
Hänggi, Rebekka; Hannich, Frank ; Scheidegger, Nicoline ; Bissig, Patrick; Comba, Fanny; Pasquali, Mara; Domeisen, Rafael; Seiler, Roger;
2017.
JobCloud.
Available from : https://www.jobcloud.ch/c/de-ch//app/uploads/2017/01/jc_booklet_market_insight_d_web.pdf
-
Koruna, Stefan ; Engeli, Pascal; Seiler, Roger,
2017.
Mensch vs. Kapital : kann ein Roboter meinen Job machen? .
Competence.
2017(8),
pp. 16-18.
Available from : https://www.zhaw.ch/storage/sml/ueber-uns/sml-magazin-competence-nr8.pdf
-
Rawitzer, Heike ; Seiler, Roger; Hari, Jürg J.,
2017.
Trust and e-commerce [ paper ].
In:
6th International Conference on New Challenges in Management and Business, Dubai, 11 February 2017.
-
Bétrisey, Michèle; Seiler, Roger,
2016.
Couch Commerce durch Fernsehwerbung fördern .
Marketing & Kommunikation.
2016(9),
pp. 58.
-
Seiler, Roger,
2016.
Handelszeitung.
2016(21),
pp. 60.
-
Hari, Jürg J.; Glaunsinger, Senem ; Seiler, Roger,
2016.
The warmth and competence dimensions : experimental validation in the context of crowdfunding [ paper ].
In:
Academy of Marketing Conference 2016, Newcastle, United Kingdom, 4-7 July 2016.
-
Müller, Steffen ; Seiler, Roger; Beinert, Markus ,
2016.
What drives loyalty program perception? : a cross-country analysis [ paper ].
In:
EMAC 2016, Oslo, Schweden, 24.-27. Mai 2016.
-
Hannich, Frank ; Fuchs, Rainer ; Rüeger, Brian ; Hüttermann, Marcel ; Forestier, Céline; Müller, Steffen ; Vogt, Helen ; Seiler, Roger; Kubli, Carolina; Kübler, David Lucien;
2015.
Swiss Marketing Leadership Studie 2015 : Status Quo und Trends in Schweizer Unternehmen .
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from : https://doi.org/10.21256/zhaw-5027
-
Hannich, Frank ; Rüeger, Brian ; Scherrer, Corinne; Gehring, Bettina; Seiler, Roger; Müller, Steffen ; Hüttermann, Marcel ; Kübler, David Lucien; Stadelmann, Martin;
2014.
Swiss CRM 2014: Einsatz und Trends in Schweizer Unternehmen .
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from : https://doi.org/10.21256/zhaw-963
-
Seiler, Roger; Rellstab, Rolf ; Völkle, Thomas,
2013.
Mobile CRM : Potenziale erkennen und nutzen .
Computerworld.
2013(19),
pp. 36-39.
-
Hannich, Frank ; Rüeger, Brian ; Gehring, Bettina; Seiler, Roger; Comolli, Lucia; Kübler, David Lucien; Wüthrich, Adrian;
2013.
Swiss CRM 2013 : Einsatz und Trends in Schweizer Unternehmen .
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from : https://doi.org/10.21256/zhaw-965
-
Seiler, Roger,
2006.
Virtuelles Vertrauen : wie Sie mit CRM Vertrauen aufbauen .
CRM Beratungsbrief.
2006(3),
pp. 6-7.
-
Seiler, Roger; Müller, Steffen ; Herzog, Clemens,
2018.
Choice overload In the airline industry : a web experiment on booking flights online .
In:
47th EMAC Annual Conference, Glasgow, Scotland, 29 May - 1 June 2018.
-
Müller, Steffen ; Seiler, Roger,
2018.
In:
47th EMAC Annual Conference, Glasgow, Scotland, 29 May - 1 June 2018.
-
Bissig, Patrick; Seiler, Roger,
2016.
Rahmenbedingungen für eRezept .
In:
Tagung eMedikation 2016, Zürich, 7. Juni 2016.
-
Seiler, Roger; Miesler, Linda ; Hari, Jürg J.,
2014.
The silent surfer : an online tool for web experiments .
In:
Advances in Business-Related Scientific Research Conference (ABSRC), Venice, Italy, 26-28 March 2014.
GEA College.