Dr. Roger Seiler

Position at the ZHAW

Dept. Head of BSc. BIT / Senior Lecturer / Head MR-LAB (Mixed Reality Lab)

Professional development teaching

• MAS Digital Marketing
• MAS Product Management
• CAS Digital Marketing
• CAS Higher & Professional Education (Hochschuldidaktik und Erwachsenenbildung)
• CAS Marketing Analytics
• CAS Mixed Reality und Artificial Intelligence für BIM
• CAS Mixed Reality und Artificial Intelligence in der Praxis
• CAS Strategisches Marketing
• WBK Mixed Reality Essentials

Expertise and research interests

Mixed Reality
Trust (online/e-commerce/mobile)
Data Analytics / AI
Emerging Technologies (e.g. Blockchain, Chatbots)

Educational background

PhD (Business Information Technology) and MSc. (Business Information Technology)

• User-Centric Privacy Policy: A GDPR-Compliant Policy Which Users Understand / Team member / Project completed
• «Vorwärts in die Zukunft» / Team member / Project completed

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