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Dr. Roger Seiler

Dr. Roger Seiler
ZHAW School of Management and Law
Department General Management
St.-Georgen-Platz 2
8400 Winterthur

+41 (0) 58 934 73 03
roger.seiler@zhaw.ch

Personal profile

Professional development teaching

Expertise and research interests

Data Analytics
AI
Trust (online/e-commerce/mobile)
Mixed Reality
Emerging Technologies (e.g. Blockchain, Chatbots)

Educational background

PhD (Business Information Technology) and MSc. (Business Information Technology)

Projects

Publications

Books and editorships

  • ().

    Virtuelles Vertrauen und die Auswirkungen auf das CRM

    .

    Zürich: Universität Zürich.

Peer-reviewed articles/chapters

  • ; ().

    Deal or No Deal? ‑ Assessing the Daily Deal Shopper

    .

    Proceeding of the 50th Annual Hawaii International Conference on System Science (HICSS), 03. - 07. January, S. 4108‑4117. Peer reviewed.

  • ; ; ().

    Trust and E-Commerce

    .

    6th International Conference on New Challenges in Management and Business, Dubai, 11. February, Peer reviewed.

  • ; ().

    Augmented and virtual reality the new silver bullet of marketing?

    : -an overview of applications with the AIDA model.

    The WEI International Academic Conference Proceedings April 11-15, 2016 in Vienna, Austria 119-127. Peer reviewed.

  • ; ; ().

    The warmth and competence dimensions: experimental validation in the context of crowdfunding

    .

    Academy of Marketing - Annual Conference & Doctoral Colloquium, Newcastle, 04.-07. July Peer reviewed.

  • ; ; ().

    What drives Loyalty Program Perception? A Cross-Country Analysis

    .

    EMAC 2016 (European Marketing Academy Conference), Oslo, 24.-27. Mai, Peer reviewed.

  • ; ; ().

    Changing the Warmth and Competence Dimensions: Experimental Validation in the Context of Insurance Consultants

    .

    Academy of Marketing Conference, Limerick, Ireland, 07. July Peer reviewed.

  • ; ().

    E-HEALTH, FITNESS TRACKERS AND WEARABLES - USE AMONG SWISS STUDENTS

    .

    Advances in Business-Related Scientific Research Conference (ABSRC) 2015, Venice, 25. - 27. März. Peer reviewed.

  • ; ; ().

    The Silent Surfer ‑ An Online Tool for Web Experiments

    .

    ABSRC 2014 , Venice, 28. March. Peer reviewed.

Non-peer-reviewed articles/chapters