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Anna Rozumowski

  Anna Rozumowski

Anna Rozumowski

ZHAW School of Management and Law
Institute of Marketing Management
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 42 39
anna.rozumowski@zhaw.ch

Personal profile

Management role

Deputy Programme Director, CAS Digital Marketing, CAS Community und Influencer Marketing, CAS Digital Reputation Management

Position at the ZHAW

Research Associate

https://www.zhaw.ch/de/sml/institute-zentren/imm/

Professional development teaching

Expertise and research interests

Digital Marketing
Trust Research
Social Media
Chatbots
Artificial Intelligence in Marketing

Educational background

Master of Science (MSc) in Business Administration with a Specialization in Marketing
Bachelor of Science (BSc) FHO in Tourismus with a Major Leadership

Membership of networks

Publications

Articles in scientific journal, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts