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Anna Rozumowski

  Anna Rozumowski

Anna Rozumowski

ZHAW School of Management and Law
Institute of Marketing Management
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 42 39
anna.rozumowski@zhaw.ch

Personal profile

Management role

Deputy Programme Director, CAS Digital Marketing, CAS Community und Influencer Marketing, CAS Digital Reputation Management

Position at the ZHAW

Research Associate

https://www.zhaw.ch/de/sml/institute-zentren/imm/

Professional development teaching

CAS Digital Marketing

CAS Digital Reputation Management

Expertise and research interests

Digital Marketing
Trust Research
Social Media
Chatbots
Artificial Intelligence in Marketing

Educational background

Master of Science (MSc) in Business Administration with a Specialization in Marketing
Bachelor of Science (BSc) FHO in Tourismus with a Major Leadership

Membership of networks

Publications

Articles in scientific journal, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts