Rolf Rellstab

Rolf Rellstab
ZHAW
School of Management and Law
Centre of Digital Marketing & Marketing Technology
Theaterstrasse 17
8400 Winterthur
Personal profile
Management role
- Programme Director, Master of Advanced Studies in Marketing Management, Certificate of Advanced Studies in Content Marketing, Certificate of Advanced Studies in Marketing Management für KMU & Start-ups
- Head, Executive Education IMM
Position at the ZHAW
Research Associate / Project Manager Institute of Marketing Management (IMM)
blog.zhaw.ch/marketingmanagement/
Expertise and research interests
Customer Engagement, Personalization, Customer Onboarding
Educational background
Master of Arts in Marketing, Services and Communication Management (M.A. HSG), University of St.Gallen
Studies in Business Education, University of St.Gallen
Bachelor in Business Administration, Zurich University of Applied Sciences
2018: Certified Project Management Associate IPMA Level D
2017: Case Method Teacher
Professional milestones
Professional work experience in marketing, market research, sales und accounting
Entrepreneurship experience
Teaching experience at several business schools
Projects
- Negawatt statt Megawatt Hauptprojekt / Team member / Project completed
- Kommunikationsdienstleistungen in der Zukunft: Herausforderungen und Erfolgsgrundlagen / Team member / Project completed
Publications
-
Rellstab, Rolf; Rozumowski, Anna,
2018.
Aufbau von Customer Engagement bei der New Belgium Brewing Company
.
In:
Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,
Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.
Stuttgart:
Schäffer-Poeschel.
pp. 145-160.
-
Lardi, Kamales; Rellstab, Rolf,
2013.
Plan and deliver enterprise collaboration initiatives
.
In:
Lardi, Kamales; Fuchs, Rainer, eds.,
Social media strategy : a step-by-step guide to building your social business.
Zürich:
vdf Hochschulverlag.
pp. 47-66.
-
Rozumowski, Anna; Rellstab, Rolf; Klaas, Michael,
2019.
Human vs chatbot : who is perceived as more trustworthy? [paper].
In:
Chian-Son, Yu; Chien-kuo, Li; Ta-Wei, Hung, eds.,
e-CASE & e-Tech 2019 Proceedings.
e-CASE & e-Tech 2019, Fukuoka, Japan, 1-3 April 2019.
Japan:
Chulalongkorn University.
pp. 45-57.
-
Günther, Eva; Berger, Christian; Hackenfort, Markus; Rellstab, Rolf; Rinaldi, Patrick; Rohrer, Jürg,
2015.
Divide et impera : how to leverage energy efficiency programmes in Swiss SMEs [paper].
In:
Laitinen Lindström, Therese, ed.,
eceee summer study proceedings.
ECEEE 2015 Summer Study «First fuel now» Toulon/Hyères, France, 1-6 June 2015.
Stockholm:
eceee.
pp. 351-360.
-
Rohrer, Jürg; Berger, Christian; Günther, Eva; Rellstab, Rolf; Rinaldi, Patrick; Hackenfort, Markus,
2015.
Bern:
Bundesamt für Energie.
Available from: https://doi.org/10.21256/zhaw-4706
-
Hackenfort, Markus; Berger, Christian; Günther, Eva; Rellstab, Rolf; Rinaldi, Patrick; Weiss Sampietro, Theresia; Rohrer, Jürg,
2015.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-123
-
Berger, Christian; Hackenfort, Markus; Rellstab, Rolf; Rinaldi, Patrick; Weiss Sampietro, Theresia; Rohrer, Jürg,
2014.
In:
Eceee industrial summer study proceedings : eceee Industrial Summer Study on Energy Efficiency - Retool for a Competitive and Sustainable Industry.
ECEEE Industrial Summer Study on Energy Efficiency, Arnhem, Netherlands, 2-5 June 2014.
Stockholm:
eceee Secretariat 2014.
-
Rellstab, Rolf,
2014.
Competence.
2014(5), pp. 18-19.
-
Rohrer, Jürg; Berger, Christian; Günther, Eva; Hackenfort, Markus; Kavci, Senem; Rellstab, Rolf; Rinaldi, Patrick; Weiss Sampietro, Theresia,
2014.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-122
-
Janoschka, Anja; Fleck, Matthes; Schleiss, Sandra; Rellstab, Rolf,
2013.
Luzern:
HSLU Hochschule Luzern.
ISBN 978-3-905745-66-5.
Available from: https://doi.org/10.21256/zhaw-4298
-
Janoschka, Anja; Fleck, Matthes; Schleiss, Sandra; Rellstab, Rolf,
2013.
Die Zusammenarbeit mit Werbe- und Media-Agenturen : eine Studie aus Kundensicht.
Luzern:
HSLU Hochschule Luzern.
ISBN 978-3-905745-66-5.
-
Janoschka, Anja; Rellstab, Rolf,
2013.
Jahrbuch Marketing.
2013, pp. 110-114.
-
Seiler, Roger; Rellstab, Rolf; Völkle, Thomas,
2013.
Mobile CRM : Potenziale erkennen und nutzen.
Computerworld.
2013(19), pp. 36-39.
-
Reidenbach, Judith; Rellstab, Rolf,
2011.
Product Management und Marketing im Vorfeld von POS.
Marketing & Kommunikation.
39(3), pp. 15-16.
-
Rellstab, Rolf,
2020.
Motivation for craft beer consumption : a means-end approach.
In:
18th Annual International Conference on Marketing, Athens, Greece, 29 June - 2 July 2020.