Delete search term


Quick navigation

Main navigation

Rolf Rellstab

Rolf Rellstab

Rolf Rellstab

ZHAW School of Management and Law
Centre of Digital Marketing & Marketing Technology
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 66 34

Personal profile

Management role

  • Programme Director, Master of Advanced Studies in Marketing Management, Certificate of Advanced Studies in Content Marketing, Certificate of Advanced Studies in Marketing Management für KMU & Start-ups
  • Head, Executive Education IMM

Position at the ZHAW

Research Associate / Project Manager Institute of Marketing Management (IMM)

Expertise and research interests

Customer Engagement, Personalization, Customer Onboarding

Educational background

Master of Arts in Marketing, Services and Communication Management (M.A. HSG), University of St.Gallen
Studies in Business Education, University of St.Gallen
Bachelor in Business Administration, Zurich University of Applied Sciences

2018: Certified Project Management Associate IPMA Level D
2017: Case Method Teacher

Professional milestones

Professional work experience in marketing, market research, sales und accounting
Entrepreneurship experience
Teaching experience at several business schools



Book parts, peer-reviewed
  • Rellstab, Rolf; Rozumowski, Anna,


    Aufbau von Customer Engagement bei der New Belgium Brewing Company



    Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,

    Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.



    pp. 145-160.

  • Lardi, Kamales; Rellstab, Rolf,


    Plan and deliver enterprise collaboration initiatives



    Lardi, Kamales; Fuchs, Rainer, eds.,

    Social media strategy : a step-by-step guide to building your social business.


    vdf Hochschulverlag.

    pp. 47-66.

Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts