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Carmen Oswald

Carmen Oswald

Carmen Oswald

ZHAW School of Management and Law
Centre of Customer Management & e-Commerce
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 68 52

Personal profile

Position at the ZHAW

Research Associate - Customer Management & E-Commerce
E-Commerce Lab Researcher
Programm Management CAS Digital Commerce

Expertise and research interests

E-Commerce, Digital Commerce, Social Commerce, Customer Management, Omnichannel Marketing, Wine & Beverage E-Commerce, Dark Patterns

Educational background

Master of Science (MSc) in Business Administration with a Specialization in Marketing
Global MBA Student (Exchange Semester in Seoul, South Korea) at Chung-Ang University
Bachelor of Science (BSc) in Business Administration, General Management
Antai Global Summer School Program at Shanghai Jiao Tong University

Professional milestones

Strategic Marketing Advisor - Steasy®
Junior Consultant - GLA United Agency

Membership of networks



Other publications

Other publications

Blogbeitrag: Best Practice des Omnichannel Marketings am Beispiel der Paul Ullrich AG: