Carmen Oswald

Carmen Oswald
ZHAW
School of Management and Law
Centre of Customer Management & e-Commerce
Theaterstrasse 17
8400 Winterthur
Personal profile
Position at the ZHAW
Research Associate - Customer Management & E-Commerce
www.zhaw.ch/de/sml/institute-zentren/imm/ueber-uns/fachstellen/customer-management-e-commerce/
Expertise and research interests
E-Commerce, Customer Management, Omnichannel Marketing, Wine & Beverage E-Commerce, Sustainability Marketing
Educational background
Master of Science (MSc) in Business Administration with a Specialization in Marketing
Bachelor of Science (BSc) in Business Administration, General Management
Professional milestones
Junior Consultant - GLA United
Membership of networks
Projects
- Die Wahrnehmung von Dark Patterns / Deputy project leader / Project ongoing
- Steasy – der mobile Mini-Steamer / Deputy project leader / Project completed
- Configurator as a Service (CaaS) # Sales Automation für KMUs / Project leader / Project completed
- Customer Journey Analysis Houzy AG / Team member / Project completed
Publications
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Zumstein, Darius; Oswald, Carmen; Gassner, Marc; Thüring, Urs; Völk, Klaus; Mäder, Laura,
2022.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-3130
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Zumstein, Darius; Oswald, Carmen; Brauer, Claudia,
2021.
Online Retailer Survey 2021 : empirical findings on the e-commerce boom in Switzerland and Austria.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2414
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Zumstein, Darius; Oswald, Carmen; Brauer, Claudia,
2021.
Onlinehändlerbefragung 2021 : Erkenntnisse zum E-Commerce-Boom in der Schweiz und Österreich.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2413
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Hänggi, Rebekka; Kriegel, Malte; Zumkehr, Maria; Bachler, Manuel; Hannich, Frank; Scheidegger, Nicoline; Heierli, Reto; Oswald, Carmen,
2021.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-22547
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Zumstein, Darius; Oswald, Carmen; Gasser, Marc; Lutz, Rita; Schoepf, Alex,
2021.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2402
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Zumstein, Darius; Oswald, Carmen; Gasser, Marc; Lutz, Rita; Schoepf, Alex,
2021.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-21185
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Zumstein, Darius; Oswald, Carmen,
2020.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2396
-
Zumstein, Darius; Oswald, Carmen,
2020.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2389
Other publications
Blogbeitrag: Best Practice des Omnichannel Marketings am Beispiel der Paul Ullrich AG:
blog.zhaw.ch/marketingmanagement/tag/omnichannel-marketing/