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Carmen Oswald

Carmen Oswald

Carmen Oswald

ZHAW School of Management and Law
Centre of Customer Management & e-Commerce
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 68 52

Personal profile

Position at the ZHAW

Research Associate - Customer Management & E-Commerce

Expertise and research interests

E-Commerce, Customer Management, Omnichannel Marketing, Wine & Beverage E-Commerce, Sustainability Marketing

Educational background

Master of Science (MSc) in Business Administration with a Specialization in Marketing
Bachelor of Science (BSc) in Business Administration, General Management

Professional milestones

Junior Consultant - GLA United

Membership of networks




Other publications

Other publications

Blogbeitrag: Best Practice des Omnichannel Marketings am Beispiel der Paul Ullrich AG: