Dr. Linda Burkhalter

Dr. Linda Burkhalter
ZHAW
School of Life Sciences and Facility Management
Institute of Natural Resource Sciences
Grüentalstrasse 14
8820 Wädenswil
Membership of networks
Zürich Behavioral Economics Network
Projects
- Hirn, los! – Ein umweltpsychologisches Lernspiel / Project leader / Project ongoing
- Klimaduell 2.0 / Project co-leader / Project completed
- Nudging in der Naturgefahrenprävention / Deputy project leader / Project completed
- «Do I care, when I share? - Die Rolle von psychologischem Besitz in der Kreislaufwirtschaft» / Project leader / Project completed
- Extending the lifespan of mobile devices / Project co-leader / Project completed
- ESSENZ – Essensentscheidungen für die Zukunft / Project co-leader / Project completed
- MyFoodChoice: Personal values for sustainable consumption / Team member / Project completed
- Behavioral Design for Sustainable Development / Project co-leader / Project completed
- Digitale Suffizienz / Project leader / Project completed
- Umwelttypen / Team member / Project completed
- "Willingness-to-share-personal-data" / Project leader / Project completed
- Eat smarter / Deputy project leader / Project completed
- Evaluation der Primoinfektionskampagne 2015 des BAG / Project leader / Project completed
- «Vorwärts in die Zukunft» / Project leader / Project completed
- Customer-centric improvement of a video on demand application based on behavioral insights / Team member / Project completed
Publications
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Berger, Verena; Burkhalter, Linda,
2022.
Journal of Consumer Behaviour.
21(5), pp. 1040-1056.
Available from: https://doi.org/10.1002/cb.2054
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Bieser, Jan C.T.; Blumer, Yann; Burkhalter, Linda; Itten, René; Jobin, Marilou; Hilty, Lorenz M.; et al.,
2022.
Consumer-oriented interventions to extend smartphones’ service lifetime.
Cleaner and Responsible Consumption.
7(100074).
Available from: https://doi.org/10.1016/j.clrc.2022.100074
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Ackermann, Kurt Alexander; Burkhalter, Linda; Mildenberger, Thoralf; Frey, Martin; Bearth, Angela,
2021.
Journal of Consumer Behaviour.
21(2), pp. 375-386.
Available from: https://doi.org/10.1002/cb.2012
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Bearth, Angela; Miesler, Linda; Siegrist, Michael,
2017.
Consumers’ risk perception of household cleaning and washing products.
Risk Analysis.
37(4), pp. 647-660.
Available from: https://doi.org/10.1111/risa.12635
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Miesler, Linda; Scherrer, Corinne; Seiler, Roger; Bearth, Angela,
2017.
Journal of Consumer Behaviour.
16(1), pp. 15-22.
Available from: https://doi.org/10.1002/cb.1592
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Seiler, Roger; Miesler, Linda; Hari, Jürg J.,
2016.
The silent surfer : experimentally manipulated live web content to study consumer behaviour.
Marketing Review St. Gallen.
33(2), pp. 54-61.
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Miesler, Linda,
2012.
The Design Journal.
15(3), pp. 373-392.
Available from: https://doi.org/10.2752/175630612X13330186684231
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Miesler, Linda; Leder, Helmut; Herrmann, Andreas,
2011.
Isn't it cute : an evolutionary perspective of baby-schema effects in visual product designs.
International Journal of Design.
5(3), pp. 17-30.
Available from: http://ppcms.univie.ac.at/fileadmin/usermounts/lederh7/2011/MieslerLederHerrmann2011.pdf
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Miesler, Linda; Jacobsen, Thomas; Riesel, Anja; Schoenheit, Anika,
2008.
Evaluation of school architecture post occupancy.
Psychological Reports.
102(3), pp. 848-854.
Available from: https://doi.org/10.2466/pr0.102.3.848-854
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Scheibehenne, Benjamin; Miesler, Linda; Todd, Peter M.,
2007.
Fast and frugal food choices : uncovering individual decision heuristics.
Appetite.
49(3), pp. 578-589.
Available from: https://doi.org/10.1016/j.appet.2007.03.224
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Berger, Verena; Burkhalter, Linda; Müller, Claudia,
2022.
In:
Grune, Tilman; Kleinridders, André; Virmani, Kiran, eds.,
Proceedings of the German Nutrition Society.
59. Wissenschaftlicher Kongress der DGE, online, 16.-18. März 2022.
Bonn:
Deutsche Gesellschaft für Ernährung.
pp. 51.
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Bieser, Jan; Burkhalter, Linda; Hilty, Lorenz M.; Fuchs, Basil; Blumer, Yann,
2021.
In:
Conference Proceedings of PLATE 2021.
4th Conference on Product Lifetimes and the Environment (PLATE), Virtual Conference, Limerick, 26-28 May 2021.
University of Limerick.
Available from: https://doi.org/10.31880/10344/10165
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Miesler, Linda; Bearth, Angela,
2016.
In:
Deutscher Dialogmarketingverband e.V., ed.,
Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing.
10. Wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing, Fulda, Deutschland, September 2016.
Wiesbaden:
Springer.
pp. 49-66.
Available from: https://doi.org/10.1007/978-3-658-12924-8
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Miesler, Linda,
2015.
In:
TIBER Symposium on Psychology and Economics, Tilburg, Netherlands, 27 August 2015.
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Seiler, Roger; Miesler, Linda; Hari, Jürg J.,
2014.
A marketing research tool for conducting online experiments in university industry relationships [paper].
In:
13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.
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Seiler, Roger; Miesler, Linda,
2014.
An integrated web experiment tool using open source software [poster].
In:
Conference on Digital Experimentation (CODE@MIT), Massachusetts, USA, 11 October 2014.
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Seiler, Roger; Miesler, Linda; Hari, Jürg J.,
2014.
Online web experiments using live web content [paper].
In:
Academy of Marketing Conference 2014, Bournemouth, United Kingdom, 7-10 July 2014.
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Glaunsinger, Senem; Miesler, Linda; Hari, Jürg J.,
2014.
In:
AOM Academy of Marketing Conference, Bournemouth, United Kingdom, 7-10 July 2014.
Academy of Marketing.
Available from: https://marketing.conference-services.net/resources/327/4002/pdf/AM2014_0161_paper.pdf
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Berger, Verena; Miesler, Linda; Hari, Jürg J.,
2014.
In:
Academy of Marketing Conference 2014, Bournemouth, United Kingdom, 7-10 July 2014.
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Miesler, Linda; Gehring, Bettina; Hannich, Frank; Wüthrich, Adrian,
2014.
User experience of video‑on‑demand applications for smart TVs : a case study [paper].
In:
Design, User Experience, and Usability : User Experience Design Practice.
Third International Conference - DUXU 2014, Crete, Greece, 22-27 June 2014.
Springer.
pp. 412-422.
Available from: https://doi.org/10.1007/978-3-319-07638-6
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Mandl, Teresa Valerie; Miesler, Linda,
2012.
In:
Conference of the Int. Academy of Business & Economics, Las Vegas, USA, 14 October 2012.
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Miesler, Linda; Landwehr, Jan; Herrmann, Andreas; McGill, Ann,
2010.
In:
Advances in Consumer Research, Pittsburgh, USA, October 2010.
Association for Consumer Research.
pp. 536-537.
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Miesler, Linda; Leder, Helmut,
2010.
The cute look : baby-schema effects in product design [paper].
In:
Proceedings of the 7th International Conference on Design & Emotion.
7th International Conference on Design & Emotion, Chicago, USA, 4-7 October 2010.
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Bade, Stephanie; Burkhalter, Linda; Müller, Urs,
2022.
Berne:
Fondation de prévention des établissements cantonaux d'assurance.
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Bade, Stephanie; Burkhalter, Linda; Müller, Urs,
2022.
Nudging-Massnahmen für eine effektive Elementarschadenprävention bei Bestandesbauten.
Bern:
Präventionsstiftung der Kantonalen Gebäudeversicherungen.
Available from: https://cms.vkg.ch/media/uainr3wy/031-leitfaden-nudging-esp_de.pdf
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Burkhalter, Linda,
2021.
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Burkhalter, Linda; Stutz, Erich,
2019.
Behavioural insights : intuitiv zu einem gesünderen Lebensstil.
Bundesamt für Gesundheit.
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Rüeger, Brian; Gehring, Bettina; Ackermann, Kurt Alexander; Miesler, Linda,
2018.
Willing to share? When it comes to data, who will share what and why?.
Research Features.
125, pp. 98-101.
Available from: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf
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Miesler, Linda; Suter, Lilian; Stucki, Matthias; Müller, Urs,
2017.
Emoji ohne schlechtes Gewissen.
Magazin der Stiftung Mercator Schweiz.
2017(1), pp. 49.
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Miesler, Linda; Bearth, Angela,
2016.
Heikler Umgang mit Kundendaten.
Competence.
2016(7), pp. 25-26.
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Bearth, Angela; Miesler, Linda; Daub, Claus-Heinrich,
2015.
A methodological framework for developing sustainability nudges [poster].
In:
5th World Sustainability Forum, Basel, 7-9 September 2015.
Available from: http://sciforum.net/conference/wsf-5/wsf-Poster2
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Burkhalter, Linda; Itten, René,
2023.
Ein längeres Leben für Smartphones & Co.
In:
ZHAW sustainable Lunch, online, 24. April 2023.
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Burkhalter, Linda,
2022.
Nudging in Beratung und Prävention.
In:
Aids-Hilfe Schweiz Academy, Zürich, Schweiz, 24. November 2022.
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Burkhalter, Linda,
2022.
Sharing Economy : unter welchen Bedingungen Leute mitziehen.
In:
Erlebnisorte: Gespräch für Wirtschaftsförderer, online, 25. Januar 2022.
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Burkhalter, Linda; Berger, Verena,
2021.
In:
SEVAL Kongress 2021, Fribourg, 10. September 2021.
Available from: https://www.seval.ch/app/uploads/2021/09/JT21_SEVAL_Burkhalter_Berger.pdf
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Miesler, Linda,
2019.
Ressourcenschonendes Handeln im Alltag möglichst einfach gestalten : das Potential von Nudging.
In:
Re-source 2019: Fachtagung Ressourcenschonung von der Idee zum Handeln, Basel, 28.-29. Mai 2019.
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Miesler, Linda,
2018.
Verhaltensökonomie und Psychologie für das Marketing : wie Konsumenten Entscheidungen treffen.
In:
Verleihung aha!Award 2018, Bern, 25. Oktober 2018.
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Miesler, Linda,
2015.
In:
Symposium 2015 der Ernst Schmidheiny Stiftung, Luzern, 20. November 2015.
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Miesler, Linda; Müller, Urs,
2014.
In:
IUNR Pärke Lunch SPECIAL, Zürcher Hochschule für Angewandte Wissenschaften, Wädenswil, 15. April 2014.
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Seiler, Roger; Miesler, Linda; Hari, Jürg J.,
2014.
The silent surfer : an online tool for web experiments.
In:
Advances in Business-Related Scientific Research Conference (ABSRC), Venice, Italy, 26-28 March 2014.
GEA College.
Other publications
Experteninterview für die Radiosendung Input von Mariel Kreis, Radio SRF3, "Nudging: Wie wir im Alltag unbemerkt gelenkt werden", Erstausstrahlung am 1.9.2021, verfügbar unter: www.srf.ch/audio/input/nudging-wie-wir-im-alltag-unbemerkt-gelenkt-werden
Experteninterview für radioReportage von Tanja Zieger, Bayern 2, "Wiederverwenden statt wegwerfen: Warum die Kreislaufwirtschaft noch nicht rund läuft", Erstausstrahlung am 14.6.2023, verfügbar unter: www.br.de/mediathek/podcast/radioreportage/wiederverwerten-statt-wegwerfen-warum-die-kreislaufwirtschaft-noch-nicht-rund-laeuft-1/2004164