Dr. Linda Burkhalter

Personal profile

Position at the ZHAW

www.zhaw.ch/iunr

Membership of networks

Zürich Behavioral Economics Network

Projects

• Klimaduell 2.0 / Project co-leader / Project ongoing
• Hirn, los! – Ein umweltpsychologisches Lernspiel / Project leader / Project ongoing
• Nudging in der Naturgefahrenprävention / Deputy project leader / Project completed
• «Do I care, when I share? - Die Rolle von psychologischem Besitz in der Kreislaufwirtschaft» / Project leader / Project completed
• Extending the lifespan of mobile devices / Project co-leader / Project completed
• ESSENZ – Essensentscheidungen für die Zukunft / Project co-leader / Project completed
• MyFoodChoice: Personal values for sustainable consumption / Team member / Project completed
• Behavioral Design for Sustainable Development / Project co-leader / Project completed
• Digitale Suffizienz / Project leader / Project completed
• Umwelttypen / Team member / Project completed
• "Willingness-to-share-personal-data" / Project leader / Project completed
• Eat smarter / Deputy project leader / Project completed
• Evaluation der Primoinfektionskampagne 2015 des BAG / Project leader / Project completed
• «Vorwärts in die Zukunft» / Project leader / Project completed
• Customer-centric improvement of a video on demand application based on behavioral insights / Team member / Project completed

Publications

• Berger, Verena; Burkhalter, Linda,

  2022.

  Beyond one size fits all? : an experimental study of the effects of stage-specific interventions to promote ecological online food shopping.

  Journal of Consumer Behaviour.

  21(5), pp. 1040-1056.

  Available from: https://doi.org/10.1002/cb.2054

• Bieser, Jan C.T.; Blumer, Yann; Burkhalter, Linda; Itten, René; Jobin, Marilou; Hilty, Lorenz M.; et al.,

  2022.

  Consumer-oriented interventions to extend smartphones’ service lifetime.

  Cleaner and Responsible Consumption.

  7(100074).

  Available from: https://doi.org/10.1016/j.clrc.2022.100074

• Ackermann, Kurt Alexander; Burkhalter, Linda; Mildenberger, Thoralf; Frey, Martin; Bearth, Angela,

  2021.

  Willingness to share data : contextual determinants of consumers' decisions to share private data with companies.

  Journal of Consumer Behaviour.

  21(2), pp. 375-386.

  Available from: https://doi.org/10.1002/cb.2012

• Bearth, Angela; Miesler, Linda; Siegrist, Michael,

  2017.

  Consumers’ risk perception of household cleaning and washing products.

  Risk Analysis.

  37(4), pp. 647-660.

  Available from: https://doi.org/10.1111/risa.12635

• Miesler, Linda; Scherrer, Corinne; Seiler, Roger; Bearth, Angela,

  2017.

  Informational nudges as an effective approach in raising awareness among young adults about the risk of future disability.

  Journal of Consumer Behaviour.

  16(1), pp. 15-22.

  Available from: https://doi.org/10.1002/cb.1592

• Seiler, Roger; Miesler, Linda; Hari, Jürg J.,

  2016.

  The silent surfer : experimentally manipulated live web content to study consumer behaviour.

  Marketing Review St. Gallen.

  33(2), pp. 54-61.

• Miesler, Linda,

  2012.

  Product choice and anthropomorphic designs : do consumption goals shape innate preferences for human-like forms?.

  The Design Journal.

  15(3), pp. 373-392.

  Available from: https://doi.org/10.2752/175630612X13330186684231

• Miesler, Linda; Leder, Helmut; Herrmann, Andreas,

  2011.

  Isn't it cute : an evolutionary perspective of baby-schema effects in visual product designs.

  International Journal of Design.

  5(3), pp. 17-30.

  Available from: http://ppcms.univie.ac.at/fileadmin/usermounts/lederh7/2011/MieslerLederHerrmann2011.pdf

• Miesler, Linda; Jacobsen, Thomas; Riesel, Anja; Schoenheit, Anika,

  2008.

  Evaluation of school architecture post occupancy.

  Psychological Reports.

  102(3), pp. 848-854.

  Available from: https://doi.org/10.2466/pr0.102.3.848-854

• Scheibehenne, Benjamin; Miesler, Linda; Todd, Peter M.,

  2007.

  Fast and frugal food choices : uncovering individual decision heuristics.

  Appetite.

  49(3), pp. 578-589.

  Available from: https://doi.org/10.1016/j.appet.2007.03.224

• Berger, Verena; Burkhalter, Linda; Müller, Claudia,

  2022.

  System-2-Nudges in der Außer-Haus-Verpflegung : ein Feldexperiment zur Förderung der nachhaltigen Menüwahl [poster].

  In:

  Grune, Tilman; Kleinridders, André; Virmani, Kiran, eds.,

  Proceedings of the German Nutrition Society.

  59. Wissenschaftlicher Kongress der DGE, online, 16.-18. März 2022.

  Bonn:

  Deutsche Gesellschaft für Ernährung.

  pp. 51.

  Available from: https://www.dge.de/fileadmin/public/doc/wk/2022/DGE-Proc-Germ-Nutr-Soc-Vol-28-2022.pdf

• Bieser, Jan; Burkhalter, Linda; Hilty, Lorenz M.; Fuchs, Basil; Blumer, Yann,

  2021.

  Lifetime extension of mobile internet-enabled devices : measures, challenges and environmental implications [paper].

  In:

  Conference Proceedings of PLATE 2021.

  4th Conference on Product Lifetimes and the Environment (PLATE), Virtual Conference, Limerick, 26-28 May 2021.

  University of Limerick.

  Available from: https://doi.org/10.31880/10344/10165

• Miesler, Linda; Bearth, Angela,

  2016.

  "Willingness to share" im Kontext Big Data : wie entscheiden Kunden, ob sie ihre persönlichen Daten mit Unternehmen teilen [paper].

  In:

  Deutscher Dialogmarketingverband e.V., ed.,

  Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing.

  10. Wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing, Fulda, Deutschland, September 2016.

  Wiesbaden:

  Springer.

  pp. 49-66.

  Available from: https://doi.org/10.1007/978-3-658-12924-8

• Miesler, Linda,

  2015.

  You only live once? : informational nudges as an effective approach to raise young adults' awareness for the future risk of disability [poster].

  In:

  TIBER Symposium on Psychology and Economics, Tilburg, Netherlands, 27 August 2015.

• Seiler, Roger; Miesler, Linda; Hari, Jürg J.,

  2014.

  A marketing research tool for conducting online experiments in university industry relationships [paper].

  In:

  13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.

• Seiler, Roger; Miesler, Linda,

  2014.

  An integrated web experiment tool using open source software [poster].

  In:

  Conference on Digital Experimentation (CODE@MIT), Massachusetts, USA, 11 October 2014.

• Seiler, Roger; Miesler, Linda; Hari, Jürg J.,

  2014.

  Online web experiments using live web content [paper].

  In:

  Academy of Marketing Conference 2014, Bournemouth, United Kingdom, 7-10 July 2014.

• Glaunsinger, Senem; Miesler, Linda; Hari, Jürg J.,

  2014.

  SenseMaking presentations : the effect of storytelling and knowledge visualization in B2B sales situations on attitudes, knowledge acquisition, and purchase intention [paper].

  In:

  AOM Academy of Marketing Conference, Bournemouth, United Kingdom, 7-10 July 2014.

  Academy of Marketing.

  Available from: https://marketing.conference-services.net/resources/327/4002/pdf/AM2014_0161_paper.pdf

• Berger, Verena; Miesler, Linda; Hari, Jürg J.,

  2014.

  The potential of gamification in changing consumer behaviour towards a more sustainable nutrition behaviour [paper].

  In:

  Academy of Marketing Conference 2014, Bournemouth, United Kingdom, 7-10 July 2014.

• Miesler, Linda; Gehring, Bettina; Hannich, Frank; Wüthrich, Adrian,

  2014.

  User experience of video‑on‑demand applications for smart TVs : a case study [paper].

  In:

  Design, User Experience, and Usability : User Experience Design Practice.

  Third International Conference - DUXU 2014, Crete, Greece, 22-27 June 2014.

  Springer.

  pp. 412-422.

  Available from: https://doi.org/10.1007/978-3-319-07638-6

• Mandl, Teresa Valerie; Miesler, Linda,

  2012.

  Touchpoint management for virtual products : making the intangible tangible by means of physical presences [paper].

  In:

  Conference of the Int. Academy of Business & Economics, Las Vegas, USA, 14 October 2012.

• Miesler, Linda; Landwehr, Jan; Herrmann, Andreas; McGill, Ann,

  2010.

  Consumer and product face-to-face : antecedents and consequences of spontaneous - face-schema activation [paper].

  In:

  Advances in Consumer Research, Pittsburgh, USA, October 2010.

  Association for Consumer Research.

  pp. 536-537.

• Miesler, Linda; Leder, Helmut,

  2010.

  The cute look : baby-schema effects in product design [paper].

  In:

  Proceedings of the 7th International Conference on Design & Emotion.

  7th International Conference on Design & Emotion, Chicago, USA, 4-7 October 2010.

• Bade, Stephanie; Burkhalter, Linda; Müller, Urs,

  2022.

  Mesures de nudging pour améliorer la prévention des dommages éléments naturels sur les bâtiments existants.

  Berne:

  Fondation de prévention des établissements cantonaux d'assurance.

  Available from: https://www.vkg.ch/media/2334/leitfaden-nudging-esp_fr.pdf

• Bade, Stephanie; Burkhalter, Linda; Müller, Urs,

  2022.

  Nudging-Massnahmen für eine effektive Elementarschadenprävention bei Bestandesbauten.

  Bern:

  Präventionsstiftung der Kantonalen Gebäudeversicherungen.

  Available from: https://www.vkg.ch/media/2330/leitfaden_nudging_esp_de.pdf

• Burkhalter, Linda,

  2021.

  Nutzen statt besitzen - die Psychologie hinter der Kreislaufwirtschaft : Vorlesung gehalten an der Volkshochschule Winterthur und Umgebung (VHS), 24. November 2021.

• Burkhalter, Linda; Stutz, Erich,

  2019.

  Behavioural insights : intuitiv zu einem gesünderen Lebensstil.

  Bundesamt für Gesundheit.

  Available from: https://www.bag.admin.ch/dam/bag/fr/dokumente/npp/ncd/verhaltenskonomie/verhaltenseokonomie_bericht_zhaw.pdf.download.pdf/Behavioural_Insights_de.pdf

• Rüeger, Brian; Gehring, Bettina; Ackermann, Kurt Alexander; Miesler, Linda,

  2018.

  Willing to share? When it comes to data, who will share what and why?.

  Research Features.

  125, pp. 98-101.

  Available from: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf

• Miesler, Linda; Suter, Lilian; Stucki, Matthias; Müller, Urs,

  2017.

  Emoji ohne schlechtes Gewissen.

  Magazin der Stiftung Mercator Schweiz.

  2017(1), pp. 49.

• Miesler, Linda; Bearth, Angela,

  2016.

  Heikler Umgang mit Kundendaten.

  Competence.

  2016(7), pp. 25-26.

• Bearth, Angela; Miesler, Linda; Daub, Claus-Heinrich,

  2015.

  A methodological framework for developing sustainability nudges [poster].

  In:

  5th World Sustainability Forum, Basel, 7-9 September 2015.

  Available from: http://sciforum.net/conference/wsf-5/wsf-Poster2

• Burkhalter, Linda,

  2022.

  Nudging in Beratung und Prävention.

  In:

  Aids-Hilfe Schweiz Academy, Zürich, Schweiz, 24. November 2022.

• Burkhalter, Linda,

  2022.

  Sharing Economy : unter welchen Bedingungen Leute mitziehen.

  In:

  Erlebnisorte: Gespräch für Wirtschaftsförderer, online, 25. Januar 2022.

• Burkhalter, Linda; Berger, Verena,

  2021.

  Nudging : gesundes und umweltfreundliches Verhalten im Alltag möglichst einfach und intuitiv gestalten.

  In:

  SEVAL Kongress 2021, Fribourg, 10. September 2021.

  Available from: https://www.seval.ch/app/uploads/2021/09/JT21_SEVAL_Burkhalter_Berger.pdf

• Miesler, Linda,

  2019.

  Ressourcenschonendes Handeln im Alltag möglichst einfach gestalten : das Potential von Nudging.

  In:

  Re-source 2019: Fachtagung Ressourcenschonung von der Idee zum Handeln, Basel, 28.-29. Mai 2019.

• Miesler, Linda,

  2018.

  Verhaltensökonomie und Psychologie für das Marketing : wie Konsumenten Entscheidungen treffen.

  In:

  Verleihung aha!Award 2018, Bern, 25. Oktober 2018.

• Miesler, Linda,

  2015.

  Irrational gleich unvorhersehbar? : Erkenntnisse aus Behavioural Economics und Psychologie für das Marketing.

  In:

  Symposium 2015 der Ernst Schmidheiny Stiftung, Luzern, 20. November 2015.

• Miesler, Linda; Müller, Urs,

  2014.

  Pärke im Plakat.

  In:

  IUNR Pärke Lunch SPECIAL, Zürcher Hochschule für Angewandte Wissenschaften, Wädenswil, 15. April 2014.

• Seiler, Roger; Miesler, Linda; Hari, Jürg J.,

  2014.

  The silent surfer : an online tool for web experiments.

  In:

  Advances in Business-Related Scientific Research Conference (ABSRC), Venice, Italy, 26-28 March 2014.

  GEA College.

Other publications

Experteninterview für die Radiosendung Input von Mariel Kreis, Radio SRF3, "Nudging: Wie wir im Alltag unbemerkt gelenkt werden", Erstausstrahlung am 1.9.2021, verfügbar unter: www.srf.ch/audio/input/nudging-wie-wir-im-alltag-unbemerkt-gelenkt-werden

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