Dr. Linda Burkhalter

Dr. Linda Burkhalter
ZHAW
School of Life Sciences and Facility Management
Institute of Natural Resource Sciences
Grüentalstrasse 14
8820 Wädenswil
Personal profile
Position at the ZHAW
Membership of networks
Zürich Behavioral Economics Network
Projects
- Klimaduell 2.0 / Project co-leader / Project ongoing
- Hirn, los! – Ein umweltpsychologisches Lernspiel / Project leader / Project ongoing
- Nudging in der Naturgefahrenprävention / Deputy project leader / Project completed
- «Do I care, when I share? - Die Rolle von psychologischem Besitz in der Kreislaufwirtschaft» / Project leader / Project completed
- Extending the lifespan of mobile devices / Project co-leader / Project completed
- ESSENZ – Essensentscheidungen für die Zukunft / Project co-leader / Project completed
- MyFoodChoice: Personal values for sustainable consumption / Team member / Project completed
- Behavioral Design for Sustainable Development / Project co-leader / Project completed
- Digitale Suffizienz / Project leader / Project completed
- Umwelttypen / Team member / Project completed
- "Willingness-to-share-personal-data" / Project leader / Project completed
- Eat smarter / Deputy project leader / Project completed
- Evaluation der Primoinfektionskampagne 2015 des BAG / Project leader / Project completed
- «Vorwärts in die Zukunft» / Project leader / Project completed
- Customer-centric improvement of a video on demand application based on behavioral insights / Team member / Project completed
Publications
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Berger, Verena; Burkhalter, Linda,
2022.
Journal of Consumer Behaviour.
21(5), pp. 1040-1056.
Available from: https://doi.org/10.1002/cb.2054
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Bieser, Jan C.T.; Blumer, Yann; Burkhalter, Linda; Itten, René; Jobin, Marilou; Hilty, Lorenz M.; et al.,
2022.
Consumer-oriented interventions to extend smartphones’ service lifetime.
Cleaner and Responsible Consumption.
7(100074).
Available from: https://doi.org/10.1016/j.clrc.2022.100074
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Ackermann, Kurt Alexander; Burkhalter, Linda; Mildenberger, Thoralf; Frey, Martin; Bearth, Angela,
2021.
Journal of Consumer Behaviour.
21(2), pp. 375-386.
Available from: https://doi.org/10.1002/cb.2012
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Bearth, Angela; Miesler, Linda; Siegrist, Michael,
2017.
Consumers’ risk perception of household cleaning and washing products.
Risk Analysis.
37(4), pp. 647-660.
Available from: https://doi.org/10.1111/risa.12635
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Miesler, Linda; Scherrer, Corinne; Seiler, Roger; Bearth, Angela,
2017.
Journal of Consumer Behaviour.
16(1), pp. 15-22.
Available from: https://doi.org/10.1002/cb.1592
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Seiler, Roger; Miesler, Linda; Hari, Jürg J.,
2016.
The silent surfer : experimentally manipulated live web content to study consumer behaviour.
Marketing Review St. Gallen.
33(2), pp. 54-61.
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Miesler, Linda,
2012.
The Design Journal.
15(3), pp. 373-392.
Available from: https://doi.org/10.2752/175630612X13330186684231
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Miesler, Linda; Leder, Helmut; Herrmann, Andreas,
2011.
Isn't it cute : an evolutionary perspective of baby-schema effects in visual product designs.
International Journal of Design.
5(3), pp. 17-30.
Available from: http://ppcms.univie.ac.at/fileadmin/usermounts/lederh7/2011/MieslerLederHerrmann2011.pdf
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Miesler, Linda; Jacobsen, Thomas; Riesel, Anja; Schoenheit, Anika,
2008.
Evaluation of school architecture post occupancy.
Psychological Reports.
102(3), pp. 848-854.
Available from: https://doi.org/10.2466/pr0.102.3.848-854
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Scheibehenne, Benjamin; Miesler, Linda; Todd, Peter M.,
2007.
Fast and frugal food choices : uncovering individual decision heuristics.
Appetite.
49(3), pp. 578-589.
Available from: https://doi.org/10.1016/j.appet.2007.03.224
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Berger, Verena; Burkhalter, Linda; Müller, Claudia,
2022.
In:
Grune, Tilman; Kleinridders, André; Virmani, Kiran, eds.,
Proceedings of the German Nutrition Society.
59. Wissenschaftlicher Kongress der DGE, online, 16.-18. März 2022.
Bonn:
Deutsche Gesellschaft für Ernährung.
pp. 51.
Available from: https://www.dge.de/fileadmin/public/doc/wk/2022/DGE-Proc-Germ-Nutr-Soc-Vol-28-2022.pdf
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Bieser, Jan; Burkhalter, Linda; Hilty, Lorenz M.; Fuchs, Basil; Blumer, Yann,
2021.
In:
Conference Proceedings of PLATE 2021.
4th Conference on Product Lifetimes and the Environment (PLATE), Virtual Conference, Limerick, 26-28 May 2021.
University of Limerick.
Available from: https://doi.org/10.31880/10344/10165
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Miesler, Linda; Bearth, Angela,
2016.
In:
Deutscher Dialogmarketingverband e.V., ed.,
Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing.
10. Wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing, Fulda, Deutschland, September 2016.
Wiesbaden:
Springer.
pp. 49-66.
Available from: https://doi.org/10.1007/978-3-658-12924-8
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Miesler, Linda,
2015.
In:
TIBER Symposium on Psychology and Economics, Tilburg, Netherlands, 27 August 2015.
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Seiler, Roger; Miesler, Linda; Hari, Jürg J.,
2014.
A marketing research tool for conducting online experiments in university industry relationships [paper].
In:
13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.
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Seiler, Roger; Miesler, Linda,
2014.
An integrated web experiment tool using open source software [poster].
In:
Conference on Digital Experimentation (CODE@MIT), Massachusetts, USA, 11 October 2014.
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Seiler, Roger; Miesler, Linda; Hari, Jürg J.,
2014.
Online web experiments using live web content [paper].
In:
Academy of Marketing Conference 2014, Bournemouth, United Kingdom, 7-10 July 2014.
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Glaunsinger, Senem; Miesler, Linda; Hari, Jürg J.,
2014.
In:
AOM Academy of Marketing Conference, Bournemouth, United Kingdom, 7-10 July 2014.
Academy of Marketing.
Available from: https://marketing.conference-services.net/resources/327/4002/pdf/AM2014_0161_paper.pdf
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Berger, Verena; Miesler, Linda; Hari, Jürg J.,
2014.
In:
Academy of Marketing Conference 2014, Bournemouth, United Kingdom, 7-10 July 2014.
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Miesler, Linda; Gehring, Bettina; Hannich, Frank; Wüthrich, Adrian,
2014.
User experience of video‑on‑demand applications for smart TVs : a case study [paper].
In:
Design, User Experience, and Usability : User Experience Design Practice.
Third International Conference - DUXU 2014, Crete, Greece, 22-27 June 2014.
Springer.
pp. 412-422.
Available from: https://doi.org/10.1007/978-3-319-07638-6
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Mandl, Teresa Valerie; Miesler, Linda,
2012.
In:
Conference of the Int. Academy of Business & Economics, Las Vegas, USA, 14 October 2012.
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Miesler, Linda; Landwehr, Jan; Herrmann, Andreas; McGill, Ann,
2010.
In:
Advances in Consumer Research, Pittsburgh, USA, October 2010.
Association for Consumer Research.
pp. 536-537.
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Miesler, Linda; Leder, Helmut,
2010.
The cute look : baby-schema effects in product design [paper].
In:
Proceedings of the 7th International Conference on Design & Emotion.
7th International Conference on Design & Emotion, Chicago, USA, 4-7 October 2010.
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Bade, Stephanie; Burkhalter, Linda; Müller, Urs,
2022.
Berne:
Fondation de prévention des établissements cantonaux d'assurance.
Available from: https://www.vkg.ch/media/2334/leitfaden-nudging-esp_fr.pdf
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Bade, Stephanie; Burkhalter, Linda; Müller, Urs,
2022.
Nudging-Massnahmen für eine effektive Elementarschadenprävention bei Bestandesbauten.
Bern:
Präventionsstiftung der Kantonalen Gebäudeversicherungen.
Available from: https://www.vkg.ch/media/2330/leitfaden_nudging_esp_de.pdf
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Burkhalter, Linda,
2021.
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Burkhalter, Linda; Stutz, Erich,
2019.
Behavioural insights : intuitiv zu einem gesünderen Lebensstil.
Bundesamt für Gesundheit.
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Rüeger, Brian; Gehring, Bettina; Ackermann, Kurt Alexander; Miesler, Linda,
2018.
Willing to share? When it comes to data, who will share what and why?.
Research Features.
125, pp. 98-101.
Available from: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf
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Miesler, Linda; Suter, Lilian; Stucki, Matthias; Müller, Urs,
2017.
Emoji ohne schlechtes Gewissen.
Magazin der Stiftung Mercator Schweiz.
2017(1), pp. 49.
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Miesler, Linda; Bearth, Angela,
2016.
Heikler Umgang mit Kundendaten.
Competence.
2016(7), pp. 25-26.
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Bearth, Angela; Miesler, Linda; Daub, Claus-Heinrich,
2015.
A methodological framework for developing sustainability nudges [poster].
In:
5th World Sustainability Forum, Basel, 7-9 September 2015.
Available from: http://sciforum.net/conference/wsf-5/wsf-Poster2
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Burkhalter, Linda,
2022.
Nudging in Beratung und Prävention.
In:
Aids-Hilfe Schweiz Academy, Zürich, Schweiz, 24. November 2022.
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Burkhalter, Linda,
2022.
Sharing Economy : unter welchen Bedingungen Leute mitziehen.
In:
Erlebnisorte: Gespräch für Wirtschaftsförderer, online, 25. Januar 2022.
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Burkhalter, Linda; Berger, Verena,
2021.
In:
SEVAL Kongress 2021, Fribourg, 10. September 2021.
Available from: https://www.seval.ch/app/uploads/2021/09/JT21_SEVAL_Burkhalter_Berger.pdf
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Miesler, Linda,
2019.
Ressourcenschonendes Handeln im Alltag möglichst einfach gestalten : das Potential von Nudging.
In:
Re-source 2019: Fachtagung Ressourcenschonung von der Idee zum Handeln, Basel, 28.-29. Mai 2019.
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Miesler, Linda,
2018.
Verhaltensökonomie und Psychologie für das Marketing : wie Konsumenten Entscheidungen treffen.
In:
Verleihung aha!Award 2018, Bern, 25. Oktober 2018.
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Miesler, Linda,
2015.
In:
Symposium 2015 der Ernst Schmidheiny Stiftung, Luzern, 20. November 2015.
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Miesler, Linda; Müller, Urs,
2014.
In:
IUNR Pärke Lunch SPECIAL, Zürcher Hochschule für Angewandte Wissenschaften, Wädenswil, 15. April 2014.
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Seiler, Roger; Miesler, Linda; Hari, Jürg J.,
2014.
The silent surfer : an online tool for web experiments.
In:
Advances in Business-Related Scientific Research Conference (ABSRC), Venice, Italy, 26-28 March 2014.
GEA College.
Other publications
Experteninterview für die Radiosendung Input von Mariel Kreis, Radio SRF3, "Nudging: Wie wir im Alltag unbemerkt gelenkt werden", Erstausstrahlung am 1.9.2021, verfügbar unter: www.srf.ch/audio/input/nudging-wie-wir-im-alltag-unbemerkt-gelenkt-werden