Dr. Adis Merdzanovic
Dr. Adis Merdzanovic
ZHAW
School of Management and Law
Centre of Communication & Branding
Theaterstrasse 17
8400 Winterthur
Personal profile
Position at the ZHAW
www.zhaw.ch/de/sml/institute-zentren/imm/ueber-uns/fachstellen/communication-branding/
Projects
Publications
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Merdzanovic, Adis; Nicolaidis, Kalypso,
2021.
Advocacy for a citizen‐centric rule of law agenda : how do we bring the rule of law to life?.
European Law Journal.
27(1-3), pp. 297-305.
Available from: https://doi.org/10.1111/eulj.12385
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Merdzanovic, Adis,
2016.
‘Imposed consociationalism’ : external intervention and power sharing in Bosnia and Herzegovina.
Peacebuilding.
5(1), pp. 22-35.
Available from: https://doi.org/10.1080/21647259.2016.1264918
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Merdzanovic, Adis,
2022.
Kundensegmente, Kundenbeziehungen, Kanäle und Distribution
.
In:
Rüeger, Brian; Merdzanovic, Adis; Wyss, Saskia, eds.,
Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren.
Zürich:
Versus.
pp. 99-112.
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Merdzanovic, Adis,
2020.
Liberalism in Yugoslavia : before and after the disintegration
.
In:
Anastasakis, Othon; Bennett, Adam; Madden, David; Merdzanovic, Adis, eds.,
The Legacy of Yugoslavia : Politics, Economics and Society in the Modern Balkans.
London:
I.B. Tauris.
pp. 15-37.
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Merdzanovic, Adis; Suvada, Adrienne; Bulatovic, Andjela; Wyss, Saskia; Strässner, Anna-Maria,
2021.
Content Marketing Studie 2021 : Einsatz und Verbreitung des Content Marketing in der Schweiz.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2417
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Merdzanovic, Adis; Nicolaidis, Kalypso,
2021.
Stuttgart:
ibidem.
ISBN 978-3-8382-1541-9.
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Hüttermann, Marcel; Rüeger, Brian; Merdzanovic, Adis; Wyss, Saskia; Bulatovic, Andjela; Strässner, Anna-Maria; Suvada, Adrienne,
2021.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-22593
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Merdzanovic, Adis,
2020.
In defence of political correctness
.
In:
Dall'Agnola, Jasmin; Moradi, Jabbar, eds.,
PC on Earth : the beginnings of the totalitarian mindset.
Stuttgart:
ibidem.
pp. 73-89.
Publications before appointment at the ZHAW
Othon Anastasakis, Adam Bennett, David Madden & Adis Merdzanovic (Hrsg) (2020): The Legacy of Yugoslavia. Politics, Economics and Society in the Modern Balkans. London: IB Tauris. Mit dem Kapitel Adis Merdzanovic, "Liberalism in Yugoslavia: Before and after the Disintegration" (S.15-38.)
Daniel Bochsler, Adis Merdzanovic & Davor Petrić (2020): "Turning International
Intervention into Domestic Cooperation in Post-War Societies", International Peacekeeping, 27:1,124-151.
Merdzanovic, Adis (2019): “A Sustainable European Integration Policy for the Western Balkans? Testing Five Common Assumptions”, in: Müller-Färber, Thomas, and Tobias Flessenkemper (eds.): Western Balkans Back in Focus: How to Shape Europe’s Reengagement with a Region in Crisis? Rehburg-Loccum: Loccumer Protokolle Vol. 28/2018: 9-25. [English translation of the text for Südosteuopa Mitteilungen 03(2018)]
Merdzanovic, Adis (2018): “From International Statebuilding to Domestic Political Clientelism: The Failures of Postwar Liberalization in Bosnia and Herzegovina”, in Solska, Magdalena/Bieber, Florian/Taleski, Dane (eds): Illiberal and Authoritarian Tendencies in Central, Southeastern and Eastern Europe. Bern: Peter Lang. 225-243.
Merdzanovic, Adis (2018): “Eine nachhaltige europäische Integrationspolitik für den Westbalkan? Fünf gängige Annahmen auf dem Prüfstand”, Südosteuropa Mitteilungen 03(2018): 63-75.
Merdzanovic, Adis (2017): “Imposed Consociationalism: External intervention and power sharing in Bosnia and Herzegovina”, Peacebuilding 5(1), 22-35.
Merdzanovic, Adis (2015): Democracy by Decree. Prospects and Limits of Imposed Consociational Democracy in Bosnia and Herzegovina. Stuttgart: ibidem.