Lara Leuschen

Personal profile

Professional development teaching

MAS Arts Management

Expertise and research interests

Cultural Participation and Audience Development
Culture and Creative Industries as locational factor
Cultural Tourism

Educational background

PhD Candidate at the Department of Economic Geography, Transport & Logistics, University of Duisburg-Essen
M. A. Urban Systems, University of Duisburg-Essen
Advanced training Public Relations, Freie Journalistenschule Berlin
CAS Cultural Management, ZHAW
CAS Cultural Marketing and Cultural Education, ZHAW
Basics in Fundraising Management, ZHAW

Membership of networks

• Fachverband Kulturmanagement
• European Academy of Management (EURAM)

Projects

• Creative Tourism Network Winterthur / Project leader / Project ongoing
• Neue Museumswelten / Deputy project leader / Project ongoing
• Verknüpfung ausserschulischen Lernens mit dem Regelunterricht / Team member / Project ongoing
• Stakeholder-Befragungen im Rahmen des Transformationsprojekts des Tanzfest Winterthur / Project leader / Project completed
• Audience Evaluation Knsthalle Zürich DYOR / Project leader / Project completed
• Audience Development Monitor für die Schweizer Kulturwirtschaft / Deputy project leader / Project completed
• Cultural Mapping 4.0 – Innovative Wege zur Stärkung der kulturellen Identität der Bodenseeregion / Project leader / Project completed
• Integration potential of participatory cultural sites and projects / Deputy project leader / Project completed
• (Nicht-)Besucher:innen-Forschung: Technorama on Tour / Team member / Project completed
• Digital communication strategies for the cultural sector in the Lake Constance region / Project leader / Project completed
• tanz:now. Eine evaluative Standortbestimmung / Team member / Project completed
• Digital Transformation in Arts and Culture / Team member / Project completed

Publications

• Labaronne, Leticia; Leuschen, Lara,

  2021.

  Resource development in refugee arts organizations : the case of the Malaika Theater.

  Journal of Cultural Management and Cultural Policy / Zeitschrift für Kulturmanagement und Kulturpolitik.

  7(2), pp. 85-110.

  Available from: https://doi.org/10.14361/zkmm-2021-0204

• Leuschen, Lara; Eitzenberger, Florian J.; Thimm, Tatjana,

  2020.

  Creative industry and cultural tourism destination Lake Constance : a media discourse analysis.

  Via Tourism Review.

  2020(17).

  Available from: https://doi.org/10.4000/viatourism.5321

• Betzler, Diana; Leuschen, Lara,

  2020.

  Digitised value chains in the creative industries : is there a convergence of Swiss film and game production?.

  Creative Industries Journal.

  Available from: https://doi.org/10.1080/17510694.2020.1796440

• Cieliebak, Mark; Benites de Azevedo e Souza, Fernando; Leuschen, Lara; Hnizda, Michaela; Betzler, Diana,

  2019.

  Natural language processing in arts management.

  Zeitschrift für Kulturmanagement.

  5(1), pp. 119-142.

  Available from: https://doi.org/10.14361/zkmm-2019-0107

• Hannich, Frank; Labaronne, Leticia; Schedler, Roy; Leuschen, Lara; Heierli, Reto,

  2022.

  The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technorama [paper].

  In:

  22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

• Leuschen, Lara; Laube, Patrick; Eitzenberger, Florian; Thimm, Tatjana; Helbling, Sarah,

  2021.

  Cultural mapping 4.0 : participatory regional cultural planning in theory and practice [paper].

  In:

  Proceedings Managing Knowledge in Uncertain Times.

  16th International Forum on Knowledge Asset Dynamics (IFKAD), Rome, Italy, 1-3 September 2021.

  IFKAD.

  pp. 1436-1446.

• Leuschen, Lara; Schmidli, Fabienne; Labaronne, Leticia,

  2020.

  Managing participatory arts projects : a resource and stakeholder oriented perspective based on the case study Malaika refugee theatre [paper].

  In:

  7th EIASM Workshop on Managing Arts and Cultural Organizations, Online, 17-18 December 2020.

• Betzler, Diana; Leuschen, Lara; Rebitzer, Fabian A.,

  2019.

  Digital communication strategies for the cultural sector : evidence of an interdisciplinary approach based on the cross-border region lake Constance [paper].

  In:

  15th AIMAC International Conference on Arts and Cultural Management, Venice, Italy, 23-26 June 2019.

• Leuschen, Lara; Labaronne, Leticia,

  2023.

  Non-Visitor-Research : Reflexion einer Rezeptionsforschung der Ausstellung „Geschlecht“ im Stapferhaus (Lenzburg, CH).

  KM - das Magazin von Kulturmanagement Network.

  (171), pp. 12-21.

  Available from: https://cdn.kulturmanagement.net/dlf/ba8f5fc4144504ce535709f835834740,2.pdf

• Laube, Patrick; Leuschen, Lara; Eitzenberger, Florian; Thimm, Tatjana,

  2022.

  Cultural Mapping 4.0 : neue Wege zur Stärkung der kulturellen Identität der Bodenseeregion.

  Internationale Bodensee-Hochschule IBH.

• Laube, Patrick; Rahn, Hanno; Bakogiannis, Nikolaos; Eitzenberger, Florian; Thimm, Tatjana; Leuschen, Lara,

  2021.

  Cultural Mapping 4.0 : neue Wege zur Stärkung der kulturellen Identität der Bodenseeregion [poster].

  In:

  Book of Abstracts INUAS Konferenz 2021.

  INUAS Konferenz 2021 "Urbane Transformationen: Ressourcen", Online, 3.-5. März 2021.

  HM Hochschule München.

  pp. 304-305.

  Available from: https://doi.org/10.21256/zhaw-22303

• Hüttermann, Marcel; Hannich, Frank; Labaronne, Leticia; Leuschen, Lara; Schäfer, Wolfgang; Wyss, Saskia,

  2021.

  Events Schweiz 2021.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-23954

• Leuschen, Lara,

  2021.

  Lorenz Pöllmann und Clara Herrmann (Hgg.): Der Digitale Kulturbetrieb. Strategien, Handlungsfelder und Best Practices des digitalen Kulturmanagements

  [review of Pöllmann, Lorenz; Herrmann, Clara (Hrsg.): Der Digitale Kulturbetrieb. Strategien, Handlungsfelder und Best Practices des digitalen Kulturmanagements. Wiesbaden : Springer, 2019. 466 Seiten. ISBN 978-3-658-24029-5].

  Journal of Cultural Management and Cultural Policy / Zeitschrift für Kulturmanagement und Kulturpolitik.

  7(1), pp. 191-195.

  Available from: https://doi.org/10.14361/zkmm-2021-0110

• Leuschen, Lara; Betzler, Diana; Fredersdorf, Frederic; Rebitzer, Fabian; Cieliebak, Mark; Benites de Azevedo e Souza, Fernando,

  2020.

  Digitale Kommunikationsstrategien für den Kultursektor der Bodenseeregion.

  Kreuzlingen:

  Internationale Bodensee Hochschule.

  Available from: https://www.bodenseehochschule.org/wp-content/uploads/2020/10/IBH-Projekt_Digitale-Kommunikationsstrategien-f%C3%BCr-den-Kultursektor_Abschlussbericht-mit-Grafik.pdf

• Cieliebak, Mark; Benites de Azevedo e Souza, Fernando; Leuschen, Lara; Hnizda, Michaela; Betzler, Diana,

  2019.

  Methods of NLP in arts management [poster].

  In:

  8th International Conference on Writing Analytics, Winterthur, 5-6 September 2019.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-18443

• Kennel, Cyrill; Leuschen, Lara; Nill, Katharina; Page, Roman; Schiller, Janine; Thimm, Tatjana,

  2019.

  Wertschöpfung zwischen Kultur, Wirtschaft und Technologie : Kreativwirtschaft Bodenseeregion.

  Zürich:

  Zürcher Hochschule der Künste.

• Leuschen, Lara; Laube, Patrick; Helbling, Sarah; Eitzenberger, Florian; Thimm, Tatjana,

  2021.

  Digital cultural mapping of the Lake Constance cultural heritage using participatory GIS and story-maps.

  In:

  Electronic Imaging & the Visual Arts (EVA), Florence (online), 14 June 2021.

• Leuschen, Lara,

  2019.

  Cultural tourism and creative industries : synergies and potentials for the cross-border region lake Constance.

  In:

  IACuDiT 2019: 6th International Conference Cultural and Tourism Innovation: Integration and Digital Transition, Athens, Greece, 12-15 June 2019.

• Betzler, Diana; Leuschen, Lara,

  2019.

  Digitized value chains in the creative industries : a systematic comparison of Swiss game and film production.

  In:

  19th EURAM Annual Conference, Lisbon, Portugal, 26-28 June 2019.

• Leuschen, Lara; Thimm, Tatjana,

  2017.

  Kreativwirtschaft Bodensee : Potentiale und Narrative für einen transnationalen Kulturtourismus.

  In:

  21. Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft, Insel Mainau, 9.-11. November 2017.

• Leuschen, Lara; Thimm, Tatjana,

  2017.

  Landschaftsstereotype und kreativwirtschaftliche Narrative der Bodenseeregion im Tourismus.

  In:

  Deutscher Kongress für Geographie 2017 (DKG), Tübingen, Deutschland, 1. Oktober 2017.

go back