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Dr. Verena Lechner

Dr. Verena Lechner

Dr. Verena Lechner

ZHAW School of Applied Linguistics
Institute of Applied Media Studies
Theaterstrasse 15c
8400 Winterthur

+41 (0) 58 934 66 13

Personal profile

Position at the ZHAW

Research associate, research focus media linguistics

Expertise and research interests

interface and dataviz design, usability, HCI, graphic design, social semiotics, Medientheorie

Educational background

2017-2020 Ph.D. at the Faculty of Humanities and Education (Specialisation: linguistics, field of research: media studies), University of Agder, Norway
2012-2014 Master of Arts in Arts and Design, University of Applied Sciences Vorarlberg, Austria
2009-2012 Bachelor of Arts in Arts and Design, University of Applied Sciences Vorarlberg, Austria

Professional milestones

2021- UX/UI Designer, Consolidate Software GmBH & Co KG, Austria (50%)
2020- Research Associate, ZHAW, Switzerland (50%)
2017-2020 Ph.D. Research Fellow, University of Agder, Norway
2014-2017 Research Associate, Research Centre for User Centred Technologies, University of Applied Sciences Vorarlberg, Austria
2014-2016 Graphic Designer, Werkraum Bregenzerwald, Austria
2012-2014 Graphic Designer, Madegrafix Hohenems, Austria

Membership of networks



Publications before appointment at the ZHAW


Lechner, V. E. (2021). Arrows and their modern versions: Narrativity signalled by lines in data visualizations. Journal of Visual Literacy, 40(1), 51-70.

Lechner, V. E. (2020). Meaningful lines: Social semiotic investigations of the graphical line, used as a connector in digital data visualizations [Doctoral dissertation, University of Agder].

Lechner, V. E. (2020). Modality and uncertainty in data visualizations: A corpus approach to the use of connecting lines. In A.-V. Pietarinen, P. Chapman, L. Bosveld-de Smet, V. Giardino, J. Corter, & S. Linker (Eds.), Lecture notes in computer science: Vol. 12169. Diagrammatic representation and inference. Diagrams 2020 (pp. 110–127). Springer.

Lechner, V. E. (2020). What a line can say. In M. Engebretsen & H. Kennedy (Eds.), Data visualization in society (p. 329-346). Amsterdam University Press.

Lechner, V., Weidmann, K.-H., & Hämmerle, I. (2016b). Systematische Anwendung von kreisähnlichen Formen zur Visualisierung von Datenbank-Performance im Big Data-Umfeld. In Datenvisualisierung: Vol. 6. design2product: Beiträge zur empirischen Designforschung (pp. 37–51).

Lechner, V., Weidmann, K.-H., & Hämmerle, I. (2016a). Systematic application of circle-similar shapes to visualize database-homogeneity in a big data environment. In A. Marcus (Ed.), Design, User Experience, and Usability: Technological Contexts. DUXU 2016 (pp. 167–179).

Lechner, V., Weidmann, K.-H., & Mayer, H. O. (2015). Visualisierung der Datenbank-Performance durch methodische Verknüpfung von Grundlagen der Formwahrnehmung mit den Prinzipien des Radardiagramms. In Methoden der Designforschung: Vol. 5. design2product: Beiträge zur empirischen Designforschung (pp. 148–168). Hohenems, Austria: Bucher.

Lechner, V., & Weidmann, K.-H. (2015). Visualizing database-performance through shape, reflecting the development opportunities of radar charts. In M. Antona & C. Stephanidis (Eds.), Universal Access in Human-Computer Interaction. Access to Today’s Technologies. UAHCI 2015 (pp. 455–463).