Prof. Dr. Jürg J. Hari

Prof. Dr. Jürg J. Hari

Prof. Dr. Jürg J. Hari
ZHAW School of Management and Law
St.-Georgen-Platz 2
8400 Winterthur

+41 (0) 58 934 79 92
juerg.hari@zhaw.ch

Personal profile

Membership of networks

Publications

Peer-reviewed articles/chapters

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'I combined it myself'-Effect – How to Influence Customers’ Willingness to Pay

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Proceedings 50th Academy of Marketing Conference, July. Peer reviewed.

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Trust and E-Commerce

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6th International Conference on New Challenges in Management and Business, Dubai, 11. February, Peer reviewed.

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Warmth and Competence – How to Become a Trustworthy “Lovable Star” in Business

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Proceedings 50th Academy of Marketing Conference, July. Peer reviewed.

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Brand analysis in sports using repertory grid technique: Grasshopper Club Zurich as a case study

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EASM 2016 Conference, Warschau, 10. September, S. 88. Peer reviewed.

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Implicit preference of the hourglass figure in models used for advertising

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In: The Academy of Marketing 2016 Conference. Newcastle Business School. (Juli). Newcastle, UK: Northumbria University. Peer reviewed.

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Meat Consumption 2.0 – Health and Ethics as Crucial Customer Needs

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In: The Academy of Marketing 2016 Conference. Newcastle, UK: Northumbria University. Peer reviewed.

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The Silent Surfer

: Experimentally manipulated live web content to study consumer behaviour.

Marketing Review St. Gallen, 2. 54-61. Peer reviewed.

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The warmth and competence dimensions: experimental validation in the context of crowdfunding

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Academy of Marketing - Annual Conference & Doctoral Colloquium, Newcastle, 04.-07. July Peer reviewed.

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Women are scaredy-cats and men are conquerors? Gender Specifics in financial investments

: The Academy of Marketing 2016 Conference.

In: Newcastle Business School. Newcastle, UK: Northumbria University. Peer reviewed.

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Changing the Warmth and Competence Dimensions: Experimental Validation in the Context of Insurance Consultants

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Academy of Marketing Conference, Limerick, Ireland, 07. July Peer reviewed.

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Gender Stereotypes Matter! Auswirkung der impliziten Assoziation des Produktgeschlechts auf das Kaufverhalten

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Proceedings EUKO Tagung 2015 Peer reviewed.

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Gender-Specific Risk Attitudes: Does this stereotype also exist at the implicit level?

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Proceedings EUKO Tagung 2015 Darmstadt Peer reviewed.

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Stereotypen in der Werbung: Die implizite Einstellung zum weiblichen Taille-Hüfte-Verhältnis

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Proceedings EUKO Tagung 2015 Darmstadt Peer reviewed.

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A Marketing Research Tool for Conducting Online Experiments in University Industry Relationships

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13th Science-to-Business Marketing Conference , Zurich, 03. July Peer reviewed.

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Assessing the Risk Attitude of Private Investors Using the Implicit Association Test (IAT)

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JOURNAL OF FINANCIAL SERVICE PROFESSIONALS., November 2014, Vol. 68, No. 6 p. 50-62. Peer reviewed.

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Business Students’ Perception of Sales Career: Differences between students in Switzerland, Turkey and the United States

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Journal of Education for Business, 89, 1. 13-19. Peer reviewed.

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Online Web Experiments Using Live Web Content

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Academy of Marketing Conference 2014, Bournemouth (UK), 09. July Peer reviewed.

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The Potential of Gamification in Changing Consumer Behaviour Towards a More Sustainable Nutrition Behaviour

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Academy of Marketing Conference, Bournemouth (UK), 10. July. Peer reviewed.

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The Silent Surfer ‑ An Online Tool for Web Experiments

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ABSRC 2014 , Venice, 28. March. Peer reviewed.

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Warmth and competence dimensions of brands as a result of implicit perceptions

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Academy of Marketing Conference 2014, Bournemouth (UK), 09. July. Peer reviewed.

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Emotio und Ratio in der Bankberatung

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Die Bank - Zeitschrift für Bankpolitik und Praxis, Ausgabe 11, Nr. 2. S. 36 - 39. Peer reviewed.

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Measuring trust in financial services: A new way to gain useful insights

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Academy of Marketing Conference 2013 (11. Juli). Peer reviewed.

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Risikoprofiling: Emotio und Ratio in der Bankberatung

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Die Bank, Vol. 11, Nr. 2, November. S. 36-39. Peer reviewed.

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Storyselling: An experiment on storytelling at the product level

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Academy of Marketing Conference 2013 (11. Juli). Peer reviewed.

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We don't need no statusfaction?!

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Academy of Marketing Conference 2013 (11.Juli). Peer reviewed.

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Consumers and Eco-Labelling: A Repertory Grid Study

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Academy of Marketing Conference, Southampton, UK, 2. July. 170. Peer reviewed.

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Managerial challenges in setting prices: price-quality cues, role of the sales force and global issues

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In: Melewar, T.C.; Gupta, S (Eds), Strategic International Marketing: An Advanced Perspective, Houndsmill, Palgrave McMillan. 61-75. Peer reviewed.

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The thin win: Implicit preference for slim models in advertising

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Academy of Marketing Conference, Southampton (UK) S. 131. Peer reviewed.

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Perceptions of salespeople and a sales career: A comparison of US, Swiss and Turkish students

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Academy of Business Research Conference , 2011. Peer reviewed.

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Sales Career as Perceived by Business Students in Europe and the United States

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Decision Sciences Institute (DSI), 2011. Peer reviewed.

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What counts in personal selling: corporate image, corporate function or corporate representative? Two experiments on first impressions

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Proceedings Academy of Marketing 2010 (Coventry) Peer reviewed.

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A Conceptual Model of an Analysis- and Training Instrument for Sales Persons.

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Academy of Marketing Science Conference Proceedings, 2009 Leeds. Peer reviewed.

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The Relevance of Marketing Instruments in the Swiss Prescription Drugs Market: Two Empirical Qualitative Studies

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International Journal of Pharmaceutical and Healthcare Marketing, 2009. Peer reviewed.

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A Conceptual Model of an Analysis- and Training Instrument for Sales Persons

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Academy of Marketing Science Conference Proceedings, Leeds Peer reviewed.

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Mixed Evidence of an Early Market Entry in the Pharmaceutical Business Market

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Proceedings of the Academy of Marketing Science, 2008. Peer reviewed.

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Power of the Subconscious in Decision Making in Personal Selling

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Proceedings of the Academy of Marketing Science, 2008. Peer reviewed.

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Price sensitivity for green power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland

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In: Pricing Perspectives , F. Siems & S. Rothenberger (Hg.), Palgrave McMillan, Houndmills (UK). S. 119-144. Peer reviewed.

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The 30-Second-Sale: Snap impressions of a retail sales person influence consumers decision making

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Anspruchsgruppenorientierte Kommunikation, 2008. 53-66. Peer reviewed.

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Marketing strategy for non - prescription drugs: effects of store and retail personnel

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Proceedings of the Academy of Marketing Sciences , 2007. 197. Peer reviewed.

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Price sensitivity for green power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland

: Herausgeber: Florian Siems.

PRIMA Conference Proceedings, Innsbruck, 1. Peer reviewed.

Non-peer-reviewed articles/chapters

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Kunden binden: Kundenkarten funktionieren - oder doch nicht?

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Marketing & Kommunikation, 2008. 20.

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Marketing und Innovation

: Zwei, die sich doch nicht ganz lieb haben.

Markt und Innovation, 2007. 107-120.

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Forschungsbericht des Teilprojektes ADAM I

: Wie geschieht Innovation in Schweizer KMU?.

In: I Pult (Hg.). . (67). Fernfachhochschule Schweiz.

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Kundenverhalten als Indikator des Zukunftpotenzials?

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In: J Löffler (Hg.). Marketingtrends 2006. Maximizing the Customer Value. (36-37).

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Markteinführung: Überwinden der Stolpersteine in der Diffusionsstrategie

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Innovation Management, 2006 (Heft 1). 52-55.

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The Lounge: RealService-Orientierung

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Marketing&Kommunikation, Nov 2006. 20-21.

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Hypothalamo-pituitary-adrenocortical axis in stress-susceptible and stress-resistant pigs: endocrine response to corticotrophin-releasing factor and vasopressin

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J Anim Breed Genet: 2005, 2005: 122 (Suppl 1). 87-96.

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Kunden zielgerecht ansprechen durch effiziente Kampagnen

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In: (38-39) Marketingtrends CRM, 2005.

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Kundenwertsteigerung: Bewertung auf monetäre und nicht-monetäre Elemente abstützen

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KMU Magazin, 2005: 3. 42-45.

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Was sind "Biotechs" wert?

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STOCKS, 13 / 2005. 76-77.

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1. Schweizer Kundenwert-Tag

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Marketing&Kommunikation, 2004: 12. 10.

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Preis und Preiswahrnehmung - zwei Paar Schuhe!

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Marketing&Kommunikation, 2004: Heft 10.

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Gut verkaufen durch aufrichtige Emotion

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KMU-Magazin, 9 (2003).

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Klare Sicht auf Biotechnologie. Die STOCKS Methode zur Bewertung von Biotech Unternehmen

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io new management, 4 (2002).

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Different haemodynamic (24-h ambulatory blood-pressure monitoring) and rennin-inhibiting effect of a 1 week treatment with enalapril and lisinopril

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Clinical Cardiology, 14. 881 ? 884.

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Stress in domestic pigs

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In: J Anim Breed Genet. (69 - 79).

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Genetic dependent stress response in fast growing "fatty" and "lean" pigs

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Experientia, 43. 665.