Prof. Dr. Christine Hallier Willi

Prof. Dr. Christine Hallier Willi

Prof. Dr. Christine Hallier Willi
ZHAW School of Management and Law
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 66 88
christine.hallier@zhaw.ch

Personal profile

Management role

  • Head, Chief of Staff

Position at the ZHAW

Professor of Corporate Reputation Management

Professional development teaching

Expertise and research interests

Corporate Identity, Corporate Image, Corporate Reputation

Educational background

1999 BSc in Business Administration
2005 MBA at New York Institut of Technology (New York)
2013 PhD at Brunel University (London)

Professional milestones

1999-2001 Customer Relationship Manager Renault Nissan Suisse SA
2001-2003 Marketing Director Switzerland, Austria and Eastern Europe, inreon limited
2003-2005 Marketing Manager Europe, RI3K limited (London)
2005-2006 Research Associate in the Center of Marketing
2006-2008 Head of Marketing & Communication School of Management and Law
2008-2012 Lecturer of Marketing
2012-heute Head of Reputation Management Group SML / Lecturer of Marketing

Membership of networks

Publications

Books and editorships

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The Business of Luxury

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In: SML essentials. Zürich: vdf.

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Corporate impression formation in online communities - determinants and consequences of online community corporate impressions

: PhD Thesis.

London: Brunel University.

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Corporate Blogs

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Marketing the e-Business. (2. überarb. Aufl.) New York: Routledge.

Peer-reviewed articles/chapters

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ALIGNING IDENTITY AND BEHAVIOR IN LUXURY WATCH RETAIL

: UNDERSTANDING THE FRONT REALITY OF SALES STAFF IN LUXURY WATCH BOUTIQUES AS A STARTING POINT.

Global Marketing Conference - Proceedings Peer reviewed.

; ; ; ().

The Management of Luxury Brand Behavior: Adapting Luxury Brand Management to the Changing Market Forces of the 21st Century

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The Marketing Review, 16, 1. 3-25. Peer reviewed.

; ().

CULTIVATING CORPORATE REPUTATION FROM THE BOTTOM

: EVALUATION OF SERVICE ENCOUNTER MANAGEMENT IN LUXURY WATCH MONOBRAND BOUTIQUES.

Global Fashion Management Conference - Proceedings Peer reviewed.

; ; ; ().

Corporate Impression Formation in Online Communities – A Qualitative Study

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Qualitative Market Research: An International Journal, 17, 4. Peer reviewed.

; ().

Corporate image formation in virtual communities – an exploratory study

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In: Proceedings of the 15th International Corporate Identity Group Symposium, Managing Corporate Identity in the Context of Stakeholder Complexity and Engagement. Aarhus University, School of Business and Social Sciences. Aarhus, Denmark Peer reviewed.

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Corporate Image Formation in Virtual Communities: A mixed-method Approach

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In: Proceedings of the 17th International Conference on Corporate and Marketing Communications. ESC Rennes School of Business. Rennes, France Peer reviewed.

Non-peer-reviewed articles/chapters

; ; ().

Virtual Brand-Communities Using Blogs as Communication Platforms and their Impact on the Two-Step Communication Process: A Research Agenda

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The Marketing Review, Vol. 13, Nr. 2, Januar. S.103-123.

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Corporate Identity – Aufbau und rechtlicher Schutz

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In: Peter Münch; Hella Ziese (Hg.). Corporate Identity - Wie Unternehmensidentität aufgebaut, entwickelt und rechtlich abgesichert wird.. Zürich: Schulthess Verlag.

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Corporate image formation and corporate communications in virtual brand communities? A qualitative study

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In: . Zürich, Switzerland: Proceedings of 1st International Colloquium on Corporate Branding, Identity, Image and Reputation.

; ().

Corporate Image formation and corporate communications in virtual communities

: A qualitative study.

In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing. Liverpool:

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How Can Virtual Interactive Communication Platforms Be Incorporated In Corporate Communications and What Is Its Impact on Corporate Image: A Conceptual Framework and Categorisation

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In: Goizueta Business School, Emory University (Hg.). . Atlanta, Georgia, USA: Proceedings of the 4th International Colloquium of AM?s Brand, Corporate Identity and Reputation SIG.

; ().

The Use Of Social Media In Corporate Communication and Its Impact On Corporate Image: A Literature Review And Conceptual Framework

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In: The Aberdeen Business School, The Robert Gordon University (Hg.). . (148). Aberdeen, UK: Academy of Marketing Annual Conference, Reflective Marketing in a Material World.

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Creating a new value dimension with respectable differentiation potential by using corporate blogs

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In: Royal Holloway, University of London (Hg.). . London, UK: Proceedings of the Academy of Marketing Conference.

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Is the Two Step Communication Process Still Valid in Brand-Communities Using Blogs as Communication Platforms

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In: Brunel Busniss School, Brunel Universiy, West London (Hg.). . London, UK: Proceedings of the 3rd AM Annual International Colloquium on Brand, Corporate Identity and Reputation Special Interest Group.

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Das Schweigen hat an Ende - der Kunde spricht

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Wirtschafts Magazin, 2.