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Bettina Gehring

Bettina Gehring
ZHAW School of Management and Law
Institute of Marketing Management
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 46 46
bettina.gehring@zhaw.ch

Projects

Publications

Peer-reviewed articles/chapters

  • ; ; ; ().

    How to Change Payment Behaviour: A Mixed Methods Approach

    .

    S2B Marketing Conference, Winterthur, 03. June. Peer reviewed.

Non-peer-reviewed articles/chapters